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30 September 2013

INNOVATIONS HOLY GRAIL

THE CRUX
A few Indian Companies have figured out how to do more with fewer resources for more people. Affordability and sustainability, not premium pricing and abundance, should drive innovation today.

Innovations holy grail

Holy grail meaning: Something that you want very badly but that is very hard to get or achieve .

Ideas in brief
Affordability and sustainability are replacing premium pricing and abundance as innovations drivers, but few executives know how to cope with the shift. Companies must make their offerings accessible to a greater number of people by selling them cheaply and must develop more products and services with fewer resources
The Indian tradition of JUGAD : Smart Indian companies have come up with new technologies and radical business models to penetrate the countrys mass

markets.
They have done this by transforming almost every element of the value chain, from supply-chain management to recruitment

and creating novel business ecosystems.

Westerners are struggling to tackle this challenge, but some enterprises in developing countries, particularly in India, are showing the way by practicing three types of Gandhian Innovation: Disrupting business models Modifying organizational capabilities Creating or sourcing new capabilities

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30 September 2013

Business

models

that

completely

alter

an

industrys economics . IT giants use off-the-shelf hardware & deploy new talent based business models

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30 September 2013

TATA NANO
Germanys Bosch for a newenginemanagement system Italys I.DE.A. Instituteand Trilix for styling and exterior design. Indias Sona Koyo for lightweight steering shafts Germanys Behr for the Indias Madras Americas heating, Rubber Factory Johnson for tougherventilating,and Controls for the airthannormal seating system conditioning rear tires. system

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Companies have changed the conventional ways of doing business by creating new business models. These companies have set inexpensive price performance points and changed the way consumers could access offerings. Example : BHARTI AIRTEL Initially, in 1995 it won govt. Tender to launch mobile telecommunication services in India. Had put in huge investments and most of it was funded through debt , therefore charged high prices from its customers. By 2002, it faced fierce competition from new entrants and changes were required to be made to stay in the race.

Innovations in India

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Some Indian organizations have combined cutting edge technologies to create new capabilities. They often draw on knowledge base of specialized institutions overseas and set standards in India to develop unique research capabilities. Example : EMRI(Emergency Management and Research Institute) which was formed by Raju brothers in 2004 now taken over by GVK. Combined together telecommunication , computing , medical and transportation technologies to provide mostly free emergency services in tribal, rural and urban areas. Developed programs to teach Indians to recognize and react to emergencies .i.e Call 1-0-8 Built unique information and communication technology infrastructure supported by call centre in each state.

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Goal was to help victims survive the golden hour. Always keep innovating Formed alliances with key Institutes across the world.eg. It has developed two year PG degree in emergency care. Has an average response time of 14 minutes in cities, 31 minutes in rural areas and 28 minutes in tribal areas.

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Innovations That Yield New Technologies

Development of pharmaceuticals starts in a laboratory and moves to a clinic through a complex system of validation and testing Process was reversed in India to save cost and time The cure for psoriasis Cost $15,000 to $20,000 for a course, beyond the reach of Indians Lupin announced its interest in developing herbal-based medicines

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Juice of the Argemone mexicana (Mexican poppy) would cure the disease completely Indian company has spent $10 million and eight years to develop a cure for psoriasis Treating the disease with Lupins drug will cost $100 per patient, compared with $15,000 in the U.S.

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Companies anywhere in the world can follow suit by Striving for inclusive growth Establishing a clear vision Setting stretch targets Exercising entrepreneurial creativity within constraints Focusing on people, not just profits or shareholder wealth

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Rules for Gandhian innovation

Develop a deep commitment to serving the unserved. Articulate and embrace a clear vision Set very ambitious goals to foster an entrepreneurial spirit Accept that constraints will always exist, and creatively operate within them Focus on people, not just shareholder wealth and profits.

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