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  • Branding United Colors of Benetton

    Enviado por

    Niraj Agarwal
    2K visualizações8 páginas
    This is a branding presentation on United colors of benetton. the background topic is branding which is explained using geography and astronomy.

    Direitos autorais

    © Attribution Non-Commercial (BY-NC)

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    PPTX, PDF, TXT ou leia online no Scribd

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    This is a branding presentation on United colors of benetton. the background topic is branding which is explained using geography and astronomy.

    Direitos autorais:

    Attribution Non-Commercial (BY-NC)
    Baixe no formato PPTX, PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    2K visualizações8 páginas

    Branding United Colors of Benetton

    Enviado por

    Niraj Agarwal
    This is a branding presentation on United colors of benetton. the background topic is branding which is explained using geography and astronomy.

    Direitos autorais:

    Attribution Non-Commercial (BY-NC)
    Baixe no formato PPTX, PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    de 8

    .

    .
    .
    .
    .

    Encountering a brand is like .


    .
    exploring a different world.
    .

    .
    ELEGANCE
    FASHION FOR FASHION FOR
    MEN WOMEN

    ORIGINALITY
    +GLAMOUR
    SPORTY
    GLAMOUR

    UCB
    CHILDREN STYLE QUALITY ACCESSORIES

    COMFORT
    INNOVATIVE
    FASHION
    PLEASURE

    GLAMOUR LUXURY

    FOOTWEAR UNDERCOLORS LIFESTYLE


    VISSION, MISSION AND
    VALUES
    Benetton’s foundation and
    guiding principals.

    PERSONILITY BRAND POSITIONING


    ESSENCE The market
    What does
    Benetton look space , that
    like to you. Benetton wants
    to occupy.
    POPULAR
    THE FIRM CULTURE

    Brand
    Stories

    Brand
    Brand
    Stories
    Stories

    Brand
    Stories

    INFLUENCERS
    CUSTOMER
    Brand Royalty
    PRODUCT LIFE
    CYCLE
    (MINITAKA)

    BRAND LIFE
    CYCLE
    (ALNILAM)

    MARKET LIFE
    CYCLE
    (ALNITAK)
    BRAND AUDIT
    GALAXY
    Conceptual Definition
    Brand
    Culture
    Brand
    Vision
    Brand
    Values

    Brand Name Brand


    Eroders
    BRAND
    FUNDAMENTALS

    Brand Promises

    Graphical
    Elements

    Brand
    Personality Brand
    Brand Communication Mission

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