Escolar Documentos
Profissional Documentos
Cultura Documentos
The factors and their relative weightings are selected. The rating values for each factor are entered for each SBU and Industry.
Strong High
Grow
Average
Grow
Weak
Hold
Medium
Grow
Hold
Harvest
Low
Hold
Harvest
Harvest
Market Attractiveness
Annual market growth rate Overall market size Historical profit margin Current size of market Market structure Market rivalry Demand variability Global opportunities
Business Strength
Current market share Brand image Production capacity Corporate image Profit margins relative to competitors R & D performance Promotional effectiveness
Weakness a)It tends to obscure business that are become to winners because their industries are entering at exit stage. b)Assessment of business in terms of two factors is not fair.