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Group 8
Introduction
Tata Had Completed biggest buy-out in the automobile on June 2, 2008 for US$ 2.3 Billion , it bought the ownership of two Luxury Brands Jaguar and Land Rover The Deal Included: 1.Purchase of JLRs Manufacturing plants 2.Two advanced design centres in the UK 3.Licenses of all necessary intellectual Property rights Currently, Jaguar Land Rover Automotive PLC Revenue: $ 24.7 billion Op Income: $ 3.76 billion
International Business
Strategic Reasons Global Diversification Entry into World Premier Segment Long Term Strategy Cost Synergy Technology Global Recognition Import to Domestic
Reduces the companys dependence on Indian Market (90% of its sales) Land Rover - Premier 4 wheel drive Jaguar - Luxury and sports cars Consolidating in domestic market and global expansion by acquisitions and collaborations Tata Motors, TCS & Corus (supplier high grade steel) to JLR and US & European Auto Cos Two Advanced Design Studios and latest Technology
International Business
International Business
Tata Motors
Synergies
International Business
What Followed
February 2010: Tata secures a 340million loan from the EIB May 2011: Tata announces 5b five year investment programme in JLR - focused on new product development & new equipment at JLR three UK plants + investment in a planned factory in China JLR to link closer with Tata Steel to provide new lightweight steel alloys for new car models February 2012: Soaring sales of Jaguar and Land Rover cars have helped Indian firm Tata Motors to a huge rise in profits (up 41% on 2010). JLR arm saw sales rise 37% March 2012: JLR and Chery Automobile agree a joint venture Goes to work on F-Type April 2013: Launch of F type
International Business
International Business