Product differentiation

in Washing Machine
 Washing machines
mostly differentiated
by…………….
• Its look s

• Its capacity

• Features added to it

• Changi ng technolo gy
 Looks and Style

Super pop

Flexible washer by
Simona Luculano
 Loading Capacity

• Differentiation made via loading

capacity
.[11kg,7.5kg,7kg,6.5kg,6kg and
5.8kg]
 Added features

Twin loaded
washing
Machine
• Top load washing
machine

Top loading automatic

washing machine’
• Washer and dryer
combo

• Panasonic washing
machine with tilted
drum made easy for
children and elderly to
load and unload
clothes
Technological wise differentiation

Steam washer
dryer [using the
heat and motion
energy of water
vapor] by LG
Samsung washing machines with
DIAMOND DRUM TECHNOLOGY
Whirlpool washing
machine controlled by
mobile phone
Detergent less Haier WasH
by breaking water
molecules into its OH-
and H=+ ions
components. OH- acts
as the cleaning agent
by attracting and
retaining stains while
the H+ ions sterilizes
the clothes
• KaionWAVE
washing system by
Electrolux which uses
ultraviolet-C light to wash
nano-coated fabrics
• Electrolux
Sunshine washer
uses the power of the sun
and the sunshine effect to
do the laundry
 Some weird way of
differentiating one’s product
Product differentiation in
Mobile Phones
 Mobile phones mostly
differentiated by …………………
………………..
• Added features
• Looks
• Technology used
• Durability
• Price
Added features example taken
Nokia mobile phones
• Nokia 1100 and
2100 one of the
oldest of the sets
• Serve the purpose of
phoning and
messaging
• Got games ,java
features and limited
phone book memory
 ...........then

• Nokia 1600 came

with speakers and
color and
multilingual key
pads

• Then Nokia keep

on adding features
like FM, MP3,
Camera,
Bluetooth…………..
…..
 ………………….Now
Nokia 5730 express music
It got full Qwerty keyboard, Wi-fi,3G
facility,GPS
 Samsung

Technology wise…….

iphone
Looks ,style and glamour [most of the
today's mobile does cares about looks]
 Low cost mobile………………
• Motorola Motofone F3 [US$ 50]
• LG KG288 [Rs.1,500 - Rs.1,756 ]

• Samsung B100
Pricey phones……………..
 Product
differentiation in TV
 TVs are mostly differentiated
by…..
• In sizes ie 16 to 26 inches

• Picture tube ways

• Sound system

• In remote control

• Adding features to the TV for e.g. games

 Picture tube wise Color TV

• LG differentiates its Color TVs as Flat

TV, Ultra Slim TV and Flatron with XD
technology
• Most of its Flat TV are named as
Flatron
• Each Flatrons of different sizes as
named differently to make it unique
 Flat TV
29FG3VGE  
Flatron Groove
600Size : 29 (73
cms) 600W
Golden Eye
XDS

•
29FD5RGE  
Flatron Classic 350
Size : 29 (73 cms)
350W
Golden Eye
XDS
• 21FD5WGE
Flatron Classic 1200 Size :
21 (53 cms) 1200 W
XDS XDP

• 21FE4RGE
Flatron Dezire Size : 21 (53
cms) 300 W
XDP Golden Eye
• 15FC2RB  
Flatron Elite 100Size
: 15 (38 cms)
140W
200channels
Mono

• 15FA2RGE  
Flatron Plus 140 Size
: 15 (38 cms)
100W
Golden Eye
XDS
 Ultra Slim
• 29FU6RG  
Vogue Size : 29 (73
cms) Designer
Model
30% Slimmer
Glossy Finish

• 29FU8RGE  
Glitz Size : 29 (73
cms) 300W
30% Slimmer
XDP
• 21FU3AG  
ULTRA SLIM Size : 21
(53 cms) 200W
40% Slimmer
XDP

• 21FU8VGE  
Blitz Size : 21 (53 cms)
400W 40% Slimmer
External Woofer XDP
XDS Golden Eye
Front/Side AV In
 Slim TV with woofers

• Sanyo first to
introduce slim
TV with
woofers
 TV combo type

• Sharp TV VCR
combo

• Dynex TV DVD
Combo