GROUP MEMBERS

 SONALI KINI
 RUCHA WALWAIKAR
 RIDDHI POWLE
 DIPAVALI TANDEL
 DEEPALI NALAWADE
 NIHAR RAUT
 KEDAR TATKE
 Integration.

 Greater financial
strength.
 Flexibility.

 Ability to achieve.
Amalgamation is a strategic
decision leading to the
maximization of a companies
growth by enhancing it’s
production & Marketing
operations, globalization of
business etc.

The amalgamation can enhance

value for shareholders of both
companies through the
amalgamated entity’s access to
greater no. of market resources.
 All the properties of amalgamating
company immediately before the
amalgamation should become the
property of amalgamation company
by virtue of the amalgamation.

 All liabilities of the amalgamation

company immediately before the
amalgamation should become the
liabilities of the amalgamated
company.
 Eliminating
financial
constraints.
 Deployment of

surplus cash.
 External growth by
exchange of
shares.
• PRODUCTS CONSUMER PRODUCTS.

• TURNOVER 500 CRORE .

• STATUS LISTED IN BOMBAY

STOCK
EXCHANGE ,BSE ,NIFTY .
• EMPLOYEES
5000
Legal Procedure and Related PR
Activities
 Procedure of Amalgamation
Companies Act ,1956
u/s 391 to 394
 Conducting due diligence &
Preparation of valuation report
arrive at exchange of shares.
 Preparation of the scheme of
amalgamation.
 Again hold a board meeting to
approve valuation report, scheme of
amalgamation and appointing
lawyers for petition in High Court.
 Continued…
 Make announcement and submit
copy of scheme to the stock
exchange about amalg. And share
exchange ratio
 Obtain the order from the High Court
to hold separate meetings with share
holders.
 Passing the resolution by requisite
majority.
 Submitting results in the High court
and obtain sanction
 Continued…
 Make application to stock exchange
for listing of shares to be issued by
amalgamated company
 Pay consolidated stamp duty stamp
duty on shares as per the valuation.
 Obtain permission for trading.
 Register the transfer of property of
amalgamating company as per
scheme of amalgamation.
 Events held during this legal
proceedings
 Holding up a shareholders meeting
exactly after decision making.

 Where share holders will be given the

detailed idea of this amalg.
 valuation of exchange of their share.
 Making them feel secured during such
situation
 Continued…
 Formal announcement of
amalgamation through press
conference
 Communicating correct information
 Giving publicity to this take over
 Creating goodwill of the company
 Eliminating any distribution of wrong
information
 Showing off the strength and hold of a
company in the market.
 Distributing information via
websites and news periodicals.

 Displaying info. Given during shareholders

meeting
 Some info. About at what stage the legal
procedure has reached.
 Showing the presence in the market
 ORIENTATION
 The main speakers of this event would
be the Managing Director, Vice
President, CEO & other Directors of the
company.
 It is conducted so that the new
employees can adjust to their jobs &
the new working environment of the
company.
 It would also help to develop a positive
work attitude & motivation among the
employees.
CORPORATE TRAINING PROGRAM

 A three day workshop that is conducted by

an expert .
 Program is attended by Key Officials,
Managers, Leaders & Supervisors of both
the companies.
 Deals with initiating Leadership, Team-
building, Innovative Thinking, Personality
Development & so on.
 This program also includes a Media Training
Program.
 MEET & GREET
Held once in every three months.
Employees use this opportunity to
know more about the status of the
company & also about other
employees.
It may also include arrangement of
an Entertainment Program for the
employees.
SEMINAR
 SEMINAR
 Seminar is , generally , a
form of academic
instruction, either at a
university or offered by
commercial or professional
organization.

 It is a lecture & dialogue

allowing participants to
share experiences in a
particular field under the
guidance of an expert
discussion.
 FACTORY TOUR
A factory tour is a free
tour sponsored by the
company providing the
tour to promote their
products, contrary to an
escorted tour or a self-
guided tour where there
usually is substantial cost
involved bec. Their
businesses within
themselves.
These manufacturing
companies that offer these
factory tours think of it as
public relations.
 CONFERENCE WITH DEALERS
 Discussion about
company related issues:

 Different policies

 Current demand &

supply

 Financial situation.
PUBLICATION OF HOUSE JOURNALS
 Community Events

 Yoga Workshops.

 Health Camps.

 Performing Arts.
Yoga workshops
Health Camps
Performing Arts
Cont…
Cont…
Press conference

After Amalgamation
To explain the smooth flow
 Press conference
 Announcing the takeover
 Announcing the holding shares of the
company
 Clearing the misconception
 Clearing all the doubts if any
Crisis management

Leak of False Information

 Leak of False Information
 Downfall of shares of the company
 Attrition
 Conflicts
 Lost of faith on management
 How to take situation under control
 Press conference must be called to explain
the current situation of the company
 For Attrition, exit interview must be
suggested to HR dept.
 Conflicts must be resolved by conducting
group discussion and meetings
 Immediate meeting with sub-ordinates
must be suggested and press conference
must be called to regain the trust
 Through Advertisements
Crisis management

Calamities
 Calamities
 Man-made

b)Terror attack
c) Riots

d)Strikes etc.

 Natural

g)Heavy Rain
h)Floods etc.
 Effects
 Delay in meetings
 Delay in contracts
 No Quorum
 Injury
 How to take control
 Meetings should be postpone by minimum
11days from the date of the meeting
 Should get immediate date from the court
 Conveying message through register
mails, emails, sms, etc. about the delay in
any matter
 Insurance
Case Study
• Firestone
• Johnson & Johnson's
• Pepsi
 The organization's most important asset is at
stake, their reputation. It is useless to conceal
the truth from the public because eventually
someone will blow the whistle. Firestone
continued to sell faulty tires to the public when
they knew there was a problem with the
product. After many deaths, Firestone recalled
millions of tires, and the public wondered how
long Firestone knew about the problem. Now
Firestone is on the verge of declaring
bankruptcy and going out of business because
they made poor crisis management decisions.
 In 1982. One of Johnson & Johnson's
well-known products, Tylenol was
tampered with. Someone had been placing
cyanide pills inside of Tylenol bottles, and
it was killing people. Johnson & Johnson
reacted quickly and pulled their product
off the selves. Instead of suffering long-
term damage to their reputation, Tylenol
regained consumer confidence quickly
because their crisis management plan told
them to act in the interest of the
consumer.
 In 1991, a Pepsi customer claimed to have found
a syringe in a can. Once the story hit the press,
there were numerous reports of people finding
screws, syringes and bolts in Pepsi cans. The
Pepsi Company immediately denied that this was
possible and that these claims were fraudulent.
Pepsi started running ad campaigns against these
incidents saying that they were "copycats" and
Pepsi cans are "99.9% safe." This gave Pepsi
enough time to discover what was happening. A
grocery store surveillance camera caught a
customer placing a syringe in the Pepsi can. Pepsi
now had the proof they needed to refute the
claims that their soda was unsafe to drink.
 NOTE:
A Crisis management plan is necessary
because news and information is traveling
faster than ever. Companies must be able
to quickly answer questions and
allegations about looming crisis.
 Special Thanks…
 Mr. Yogesh Chavan
Ast. Manager(M.I.C.) of TCI
 Mr. Mangesh Wagle

Ex. Operation Manager of INOX

 Miss. Sharvari Raut

Client Servicing Executive, Mkt. dept.,

Buty & Salon
 Mrs. Sanketa Masurkar

Snr. Analyst ,Operations. Of Lehman Bros.

AMALGAMATION

► Advertisement during Amalgamation

► Case examples : -

→ Hutch is now Vodafone

→ DHL Express
 Advertisement during Amalgamation
 Advertising is a form of communication that typically
attempts to persuade potential customers to purchase or to
consume more of a particular brand of product or service.
 Its in the form of media, hoardings, T.V. commercials & with
the help of celebrities
 Amalgamation is the process of mixing or combination of the
companies
 At this time the name , logo , taglines of the company can
change.
 Advertising plays a vital role while the process of
Amalgamation.
 It makes people aware of this changes and also promotes the
company.
 Effective advertising during the process of amalgamation is
necessary for the company so as to build a better furture.
 Many big companies have effectively advertised during
amalgamation and covered much of the market.
Hutch is now Vodafone

Before »»»»» Now

 The brand Hutch transitioned to Vodafone across India. Vodafone,
the world’s leading mobile telecommunication company,
completed the acquisition of Hutchison Essar in May 2007 and the
company was formally renamed Vodafone Essar in July 2007.
 This transition is probably the largest brand change ever
undertaken in India and arguably as big as any in the world. It
touches over 35 million customers, across 400,000 shops and
thousands of our own and our business associates’ employees.
 Vodafone, the world’s largest mobile phone group by revenue, put
in a bid for Hutchison Essar that gave it an enterprise value of
~$19 Billion. It made an indicative offer of $16.5bn for Hutch
around Christmas to Hutchison Telecommunications International,
which owns 67 per cent of the Indian mobile operator.
 Vodafone Essar in India is a subsidiary of Vodafone Group Plc and
commenced operations in 1994 when its predecessor Hutchison
Telecom acquired the cellular licence for Mumbai. Vodafone Essar
now has operations in 16 circles covering 86 per cent of India’s
mobile customer base, with over 34.1 million customers.
 DHL Express (originally standing for Dalsey, Hillblom and
Lynn), is a division of Deutsche Post World Net providing
international express mail services.DHL was founded as a
company in 1969 by Adrian Dalsey, Larry Hillblom, and Robert
Lynn.The trio initially provided a courier service between the
Continental United States and Hawaii.
 DHL began as a courier service between San Francisco and
Honolulu in 1969. In the next few years, they expanded to the
Pacific Rim, and soon to Europe
 In 1998, Deutsche Post began to acquire shares in DHL, finally
reached majority ownership in 2001, and completed the purchase
in 2002.
 Deutsche Post acquired a majority (51%) of DHL's shares, and the
remaining 49% in 2002. The new DHL was launched by merging
the old DHL, Danzas and Securicor Omega Euro Express.
Express mail services of DHL
THANK YOU…
 PR BUDGET: