Business Plan

Aulia Siti Maulida (115211005) Fahrizal Aprianto (115211009) Irma Meilinda Sudradjat (1152111) Latifa Yusni P (115211014) Meikasaldi Nursamsiana (115211017)

INTRODUCTION

BUSINESS BACKGROUND
In this globalization era people are

easly

to find

various food and drink. However the food and

drink are containing a harmful subtains that dangerous for peoples health. An entrepreneur did not concern that condition.

The Factor Is :

1.An expensive of cost production

1.Suggestion of health food is not delicious

we are motivated for established a culinary business that concern on peoples health.
Therefor

AND

Observing

decide to established a healthy food and drink which basic

that

condition

we

material are fruit and

milk.

The reason for choosing

milk as the based favourable drink.

material because milk is a

Business Goal and Business Benefit

Business Goal from Snow White are:

Inform a

healthy lifestyle by consume nutritious

food and drink

Serving a new invention of tasty nutritious drink

Attracting consumer interest

healthy lifestyle

to becoming a

Benefit from Snow White Business are: Fulfill costumer need about healthy drink
Serving a nutritious drink that great for customer

healty

Providing alternative menu

for enjoyed a

nutrition drink which serve in attracting ways.

Business Scope

We want to established the business of nutritious tasty drink but still used the favourable ingredient for people. Why

we choose milk?

Because milk is

popular and many people loved for drink that. We want to combine milk with jelly and delicious seeds (popular known with selasih). We belive many
people like our drink. Besides serving a delicious drink we are offering people for

being a healthy lifestyle.

We realized that food and drink which serve

in attracting ways

is raise

people interest,
supplier.

therefor we notice ways of serving food and serve in

hygyenic steps. Because of that we order our basic ingredient to trustworthty

Stakeholders , Venture Capital Approach , and Business Management

Snow White
is a business group of five people , where

business is managed by five people who work together to run this business. One person served as a taker of product , and the

other person will distribute the product to consumers. Snow

White is owned jointly by collecting capital from members of the group .

The market

segment of Snow White is the middle

income people . We choose the middle segment of the market down because we plan to market among students college , or students . Who did generally have limited funds , because they still rely on their

parents .

Competitive advantage in this business is we focus on milk and fruit drinks

which varied with the different market segments of an existing business so that competitors in this business are still slightly .

MARKETING PLAN

Description of Business Sector

Business sector ' SnowWhite ' is a small business project run by five people who act directly as a business owner and driver . Currently, the development of food and beverage business is very diverse . Business development with a focus on healthy drinks milk and selasih as the main ingredient has not been found .

The focus point of this business is student

college , students and general public who resided around the Bandung State Polytechnic as a major segment of our market . Seeing the unavailability of business focus that makes milk and selasih as

the main products in the beverage business

around Bandung State Polytechnic environment

makes us see the business opportunity of the

factors .

The factors that influence whether or not the business is growing :

Any type of healthy beverage business products with different base materials . For example : juice , thai tea . Products with dairy ingredients and basil is relatively new so it is necessary that the maximum promotion process to promote this product .

Location marketing is a factor that determines the

business can grow or not

 Innovation is very affecting because innovation can help make a difference or distinctiveness that can be a force ' SnowWhite Beverage packaging ordinance , it can support a variety of drinks offered

Friendly service , this can increase consumer loyalty and a

media campaign for the promotion of the most good is

through word of mouth , if customers are dissatisfied with

the products on offer coupled with outstanding service so inclined to invite other relationships

Market Potential Analysis , Consumers and Competitors

College Students and students around the neighborhood Bandung
State Polytechnic is targer of our business . ' SnowWhite ' is a healthy

beverage product designed to attract customer interest in consuming

a healthy beverage , vitamin and delicious . This product is made by mixing two ingredients namely milk and sweet selasih with other basic ingredients that the average preferred by the college students and the students because of the sweetness that is owned by that product .

The main

competitors of Snow White are

the other healthy drinks such as fruit juice and thai tea . To be able to compete with other healthy beverages , we were more focused on the price offered product offerings .

Program Marketing Mix

a. Product
Beverage products that we offer are made from milk major which have interest by many in the community . The dairy ingredients we combine the gelatin and basil seeds are healthy for the digestive system , the taste of the product is sweet and refreshing . Packaging that we use for this product is to use a plastic cup small and medium size , we also provide our product label to be easily recognizable by consumers

b. Price
Broadly speaking, the price of drinks products we offer range from Rp . 3.500 ,

- s / d Rp 6.000 , - . We think that our

price will include reached by our

customers , where our target consumers

among students.

c. Promotion
Some strategies are carried out in the marketing of products ' SnowWhite ' is :
Through social media ( Facebook , Twitter , BBM )
Through Brochure

d. Place
We choose the location to market our products are environmentally POLBAN ( Bandung

State Polytechnic ), particularly within the

building B ( Lab.Bisnis AN ) . In addition , we also market our products in the senior high school

and junior high school surrounding neighborhood

group members .

OPERATION PLAN

Technology and Production Process

Technology that are used:
Handphone

Handphone as our communication tool with producer and consumer and also as a promotion media for our product.
Sealer Machine

Sealer machine is a machine that can lid the plastic glass so the glass can be lid tightly and looked neat also highenis.
Computer and printer

For sticking the label in our product we use printer and computer to design and print the label.

Production Process

Ordering the snow white

Buying the snow white

Sticking the label to the plastic glass

Distributing to the shop and consumer

Production Process
Activity that we do in our business include selling the drink thats named snow white. Its started from receiving order from the shop or consumer. After that we order the snow white to the producer in amount of consumer order. After ordering we take and pay for the snow white at the producer house. We have got the snow whites then we stick the label that weve made on that plastic glass. And the snow whites are ready to be distributed to the consumer who order it.

Equipments
There are some equipments that we use for the selling process: 1 unit printer 1 unit computer/laptop Mobile Phone 1 unit Sealer machine And there are the accomplices: Label paper Plastic bag

Organization and Management

Snow White business is had by five person who are the owner of the business. They do all the work process and control the work from searching for the producer of the Snow White, ordering, buying, and distributing the product to the consumer. They also manage the management of the business. The owners are work together each other in every selling process. For the management is managed by two person, one is managing the financial and business documents and the other one is arranging the selling work like order the snow white to the producer, take the product, sticking the label, and distribute the product to the consumer.

Organization and Management

This business is a collective business where the financial capital are got from each member of the group. We have establish the first capital that we need for our first business. For the profit we will divide it based on the member of the group from the profit that we get per day

Timeline
Phase Planning Date 20 September 2013 21 September 2013 23 September 2013 04 October 2013 05 October 2013 Implementation 06 October 2013 07 October 2013 Controlling 07 October 2013 Activity Determination of food and beverage producers Going to the food and beverage producers Making a business proposal Presentation of business proposals and approval of business mentors Promotion of food and drinks directly and start accepting orders Booking to food and beverage producers

Decision of the food and beverage producers, labeling, and distribution of food and beverages to the manufacturer.
Supervisory control the performance of members in making food and beverage, labeling, and distribution of goods to consumers.

Capital
This business is a joint venture in which the capital obtained from each member. That is where we get the initial capital of the members

of the group that has been set before us. For

profits will be shared equally by members of the group in accordance with the gains from the sales per day.

Financial Analysis
Fixed Cost
No Description Amount (Unit) Price (Rp) Total Price (Rp)

Rent Sealer ( for 4 1 months) TOTAL

200.000

200.000
200.000

 Variable Cost/Week
No
1 2

Description
Label Snow White Transportat ion Plastic Unforeseen Cost

Amount (Unit)
200 200

Total Price Price (Rp) (Rp)

100 4000 20.000 800.000

3
4 5

5
2 5

6500
5.000 5.500

32.500
10.000 27.500 890.000

TOTAL

 Total Cost of Business

No 1 2 Description Fixed Cost Variable Cost/Week Total Price (Rp) 200.000 890.000 1.090.000

TOTAL

Reception, Revenue and R/C Ratio Enterprises

No 1 Description Snow White Amount (Unit) 200 Price (Rp) 6500 Total Price (Rp) 1.300.000 1.300.000

TOTAL

Estimation of Revenue (Income) production of the first week = TOTAL REVENUE - TOTAL COST Income = Rp1.300.000.00 - Rp1.090.000.00 = Rp210.000.00 R / C ratio = Total Revenue: Total Cost = Rp1.300.000, 00: Rp1.090.000, 00 = 1,191

Estimates of income (profit) and the second week onwards:

Production Price Rp4.450.00 Sale Price Estimated earnings / packaging Estimated earnings / week : Rp890.000.00 : 200 Packaging = : Rp6.500.00 : Rp6.500.00 Rp4.450.00 = Rp1.050.00 : Rp1.050.00 x 200 = Rp210.000.00

Conclusion

Judging from the results table analysis and cost

calculations, it can be seen that Snow White's

business can be a profitable business solutions.

With R / C ratio > 1 shows that the probability of

very large profit. Much market share allows

Snow White can be propagated and promoted

widely.