GROUP#2 ADRIAN FRIANDA - 29111336 SUFIAN - 29112017 HENDRA WINATA - 29111328

What is the problem facing Sony?

What happen with Sonys perfomances, why did it happen?
How could stringer overcome internal barriers and improve sonys competitive position?

What would be the cultural implication for stringer in restructuring sony?

Had a decade of restructuring made a difference at sony?

Lesson Learn related to Strategic Leadership

Sony in Glance

Source: : http://www.sony.net/SonyInfo/csr_report/issues/report/2007/qfhh7c00000dltji-att/CSR2007_08_09.pdf

Chairman of the Board of Directors, Sony Corporation

Born February 19, 1942 (age 71)Cardiff, Wales, United Kingdom Master of Arts from the University of Oxford in Modern History President of CBS News(1988 1995) Chairman and CEO of TELE-TV (1995-1997) SONY (1997-2013):

o o o
o

President and COO of SCA(1997) Chairman and CEO of SCA(1998) Chairman and CEO of Sony Corporation (June 2005) President Sony Corp. (April 2009)

Sources: http://www.sony.com/SCA/who-we-are/leadershipteam/howard-stringer.shtml http://en.wikipedia.org/wiki/Howard_Stringer

What is the problem facing Sony?

Sony Problem Fishbone Diagram

What happen with Sonys perfomances, why did it happen?

What would be the cultural implication for stringer in restructuring sony?

Stringer faced dilemma of striking balance between the Americans and Japanese vision. The communication process was another major hurdle Strong internal resistance from the employees

Threat to their legacy

Had a decade of restructuring made a difference at sony?

1999: developing networks companies, management decentralization, value creation management and cost cutting 2001: reorganization plan, headquarters was revamped into 3 units 2003: transformation 60 strategy (reshape) 2005: abolishing network companies & centralizing authority 2007: all the restructuring targets set for 3 years period were fulfilled 2009: breaking down internal silos Yes the restructuring surely made changes and difference at Sony in their strategy but not in a satisfactory way

How could Stringer overcome internal barriers and improve sonys competitive position?

Overcome Internal Barriers

Improve Competitive Position

Dealing with Change on Core business Base: Customer, Industry (Rivalry) Developing a vision and setting a direction for the organization Convergence Sony United Aligning Stakeholder with the organizations vision: Organization Restructuring, Hardware to Software Development Formulating Strategy Mid Term CS (Exhibit 11) + (Short Term + Long Term Strategy) Structural Reform Strengthening Current Electronic Business Focusing Resources on Growth Strategy Group Convergence Strategy Motivating and Inspiring Employees: Bottom-up Management approach

Maintain the Base of Corporate Culture (Align with new business environment) Dismantle silo in internal Electronic Division Make closer communication with Veterans and Engineers Periodically control the whole unit status, report, challenge/issue(especially the unit of production) and make refreshment of the strategic to each of chief/head.

Lesson Learn related to Strategic Leadership

Understand your core business Understand your organization culture Understand your Shareholder (Internal & External)
Adoption Aligning

Formulate Vision Formulate Mission

Breakdown

Effective Communication

Formulation of Strategy (Corp. Buss. Func. Strategy)

Action Implementation of Strategy (Breakdown Functional Strategy)

Feedback

Output

Analyze & Review the Result

Source: Class Material Strategic Leadership. Dra Nurul Hermina MM

Financial Performance 2008 - 2009

Sources: http://www.sony.net/SonyInfo/IR/financial/fr/09q1_sonypre.pdf

2012 & 2013

Financial Performance
CAPEX

2001-2005

Sales & Op. Inc

R&D Exp.

Sales & Op. Income

Sales

1604
31 Q2 2012

Op. Income 1712 36 Q2 2013

Sources: http://www.sony.net/SonyInfo/IR/financial/fr/13q1_sonypre.pdf

2007

Sources: http://www.sony.net/SonyInfo/csr_report/issues/report/2007/qfhh7c00000dltji-att/CSR2007_08_09.pdf

2010

Sources: http://www.mediadb.eu/en/data-base/international-media-corporations/sony-entertainment.html

2013

Sources: http://www.sony.net/SonyInfo/CorporateInfo/Data/organization.html