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McDonald
Prepared By :
Neha Patel Nikita Patel Nimesh Patel
Full Name :- Raymond Albert Kroc Born :- October 5th, 1902 at Oak Park, Illinois. Died :- January 14th, 1984 He set up his first McDonald's
When 1954, Ray Kroc was checking out a restaurant owned by two McDonald brothers, which was using several of his milkshake mixes. He was impressed by the restaurant's limited menu, assembly line production methods, and cheap prices. Kroc suggested to the McDonalds that they franchise out their business through him.
The two most important requirements for major success, said Ray Kroc, are: first, being in the right place at the right time, and second, doing something about it.
Strategy Of Ray Kroc : Take Your Business Seriously Perfection Astute and shrewd entrepreneur Treat employees with respect Deliver better service with a smile Be willing to be the risk taker Sense the possibilities with a dream Like to bet big Strive to always be better Kroc was not immune to disappointment Connect with others Dont work just for money Develop an effective marketing plan Build tradition of giving back Set the Highest of Standards
I didnt invent the hamburger, said Kroc. I just took it more seriously than anyone else...We take the hamburger business more seriously than anyone else.
2 : Perfection was what I wanted in McDonald's From the layout of the store, to the cleanliness of the parking lot, to the number of pickle slices on a patty, Kroc ensured that a McDonalds in Delaware would provide the exact same quality service as one in Nevada.
Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's, he said. Everything else was secondary for me.
3 : Kroc was an astute and shrewd entrepreneur who was all business.
After the McDonald brothers refused to sell Kroc their very first store the Big M Kroc opened up a McDonalds right across the street and drove them out of business.
If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water, he said. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way of survival of the fittest.
McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image, said Kroc.
If youre not a risk taker, you should get the hell out of business,
7 : Sense the possibilities with a dream Kroc didnt invent the hamburger; he simply had a
dream about what he could do with that burger and where he could take it with the right business model. From the very first day he met the McDonald brothers and witnessed their small operation and successful use of the Multi-mixer, Kroc could sense the possibilities.
When I saw it working that day in 1954, I felt like some latter-day Newton whod just had an Idaho potato caromed off his skull, Kroc said. That night in my motel room I did a lot of heavy thinking about what I would seen during the day. Visions of McDonalds restaurants dotting cross roads all over the country paraded through my brain.
I don't believe in saturation, said Kroc. We're thinking and talking worldwide.
When youre green, youre growing, said Kroc. When youre ripe, you rot. To fellow entrepreneurs, Kroc posed this question : Are you green and growing or ripe and rotting?
Luck is a dividend of sweat, said Kroc. The more you sweat, the luckier you get.
Dear Walt, he began. I feel some what presumptuous addressing you in this way. Yet I am sure you would not want me to address you any other wayI have very recently taken over the national franchise of the McDonalds system. I would like to inquire if there may be an opportunity for a McDonalds in your Disneyland Development.
If you work just for money, you'll never make it, but if you love what you're doing and you always put the customer first, success will be yours, said Kroc. All money means to me is a pride in accomplishment.
From focusing on the local context of his restaurants to fostering an image of a fun and friendly atmosphere with the likes of Ronald McDonald, Kroc proved to be a marketing genius. Through making community contributions, Kroc also established a corporate tradition of creating a positive presence in society.
We're not in the hamburger business, said Kroc. We're in show business.
This tradition of giving back that Kroc initiated so many years ago remains an integral part of the McDonalds corporate philosophy.
The definition of salesmanship is the gentle art of letting the customer have it your way.
The Quality of a leader is reflected in the standards they set for themselves,
Kroc attempted to describe what made his business the global empire it is today. Indeed, it was not as simple as just providing tasty hamburgers and fries. Kroc was an ambitious entrepreneur who embarked on a strategic plan of expansion that would cover nearly every continent. Kroc not only created an immensely successful company, he also built a global brand and revolutionized the American cultural landscape.
Its easy to have principles when you're rich. The important thing is to have principles when you're poor.
Thank You