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SOCIAL
RESPONSIBILITY
By:- Rahul Singhal
Meerut Institute of Technology,
Meerut
Rahul Singhal
Corporate – means organized business
Rahul Singhal
Definition
“Corporate social responsibility is operating a
business in a manner which meets or excels the
ethical, legal, commercial and public expectations
that the society has from the business”
Rahul Singhal
CSR Encompasses
Social, economic, ethical and moral responsibility of companies
and managers
Rahul Singhal
Factors Influencing CSR
Globalization – coupled with focus on cross – border trade,
multinational enterprises and global supply chains
Rahul Singhal
Increasing awareness of the limits of government
legislative and regulatory initiative
Rahul Singhal
Difference Between Charity and CSR
CHARITY CSR
Rahul Singhal
Triple Bottom Line Approach to CSR
Coined in 1997 by John Ellington
Rahul Singhal
People Issues
Health
Safety
Diversity
Ethnicity
Education and Literacy
Prevention of Child Labour
Rahul Singhal
Planet Issues
Climate Change
Energy
Water
Chemicals, toxics and heavy metals
Air pollution
Waste Management
Ozone layer depletion
Ocean and fisheries
Rahul Singhal
Need to Apply TBL Concept
Increased consumer sensitivity to corporate social
behavior
Increased environmental regulation
Concerns over global warming
Awareness about and willingness for respecting
human rights
Media attention to social issues
Growing corporate participation in social up liftment
Rahul Singhal