What are the reasons behind Fabindias growth? The stores of FabIndia has a distinct ambience.

. The firm pick their location carefully that have a charm of their own like Lilford House in Chennai, Jeroo in Mumbai and many more FabIndias strong commitment to its original mission is one reason for its growth. FabIndia carried Gandhi Jis philosophy of using hand-woven products instead of western clothes and brought in fashionable and trendy clothes to position between the youths in India. Highlighted a connection with their ideology with the hand-woven clothes for the staff in all stores. The trust factor plays a vital role in Fabindias growth, both with their suppliers and customers. Mystery shopper

What role does Fabindias social mission play in the strategy and performance of the firm? The social mission of FabIndia is to provide work and employment to Indias skilled rural artisans. The main strategy of FabIndia is to protect the traditional weaving and printing skills in India. It has always promoted innovation and new ideas (Anjana Batra) Gave small scale artisans a platform to grow and prosper . It has majorly focused on development of the rural india which john has always catered to and the legacy is still focusing on the same .

Can Fabindia grow further? How? What will be the effects of growth? FabIndia should start advertising and should build a brand image. Hire Marketing Managers, the current organizational chart does not have any marketing manager. They should be hired for better marketing of the firm. Should grow in the online segment . Cater to the foreign markets . Effects - Promotion of the indian artisans - Help the ethnic culture grow in the future generations as well . - keep the indian values alive through its product range and style .

What should their priorities be? The foremost priority of FabIndia is to make the customers aware of its social mission. FabIndia should hire an advertising firm that would advertise its products. Advertisements should also bring out the social commitment of rural development FabIndia. They should come up with franchisee proposal which would help it in penetrating its products in small towns and cities. Partnership with major online retailers. Focus on foreign markets.

Plans for Future Vision

The plan was to grow revenue to Rs. 8.6 Billions from 200 stores by 2011 Introduction of the new premium products range.