A Tata Steel Road Safety Initiative for School Children & Community

Mission
Commitment We will Save ourselves & other's lives by spreading message of road safety We will make the difference by preaching and practicing road safety

We will make a difference by creating a safe road culture across the country

India records highest road accidents in the world. - About 1,00,000 deaths and 1 million plus road accident injuries annually in India. - The social cost of road accidents is computed at 1.5 -3% 3GDP**.

"Safe kid" is an achiever

Safe kid is aware about... Crossing the road Importance of being seen by other drivers while on the road Giving and recognising signals Road etiquettes while cycling, playing, walking Riding on the left side of the road Whom to wait for, while in traffic Need to be considerate towards vulnerable roadusers Importance of personal protection (helmet, seatbelt) Hazards of playing on the road How to maintain his / her vehicle

Concepts Defensive Driving

I am one who cares about

Safety of my own life

Safety of my Family

Safety of the other road users

Road Safety is a Culture

Have we adopted it.and if so to what extent ?

Have we ever paused to consider how much time we spend on the road in our lives ... and how safely do we do it?

You will only get your ROTI - Return On Time Invested !

World's first death by a motor vehicle

On 17August 1896,Bridget Driscoll 44 year old became the first person ever killed by a motor vehicle in London. She was stuck by a car which was going "at a tremendous speed. (12.8 km/h), and the speed limit was 6.4 Km/h only.

At the inquest the coroner said "this must never happen again

In spite of the warning what has happened?

Global Fact File - W.H.O.

An estimated 1.2 million people die every year in road crashes 20-50 million are seriously injured or disabled each year Nearly 85 % of these deaths take place in the developing nations and Asia constitutes about 44 % of those deaths EU countries have reported a 50 % reduction in road deaths in the past 30 years

India Specific - W.H.O.

In India, there has been a 23% increase in the number of vehicles from 1990-1999 and a 60-fold increase is predicted by 2050.

At the present levels of road safety activity in India, accident rates will increase till 2045 !

At 2 % of GDP, the social cost of road deaths in India is over Rs.55T000 crore each year!

W.H.O. & World Bank studies reveal ....

83.50 % of accident cases are caused due to driver negligence

Bad roads account for only 1,1 % of accidents

India has a 70 million vehicle population (3rd in world)

India 2nd highest accident rate in the world !

Disease burden (DALYs lost) for 1O leading causes

DALY - Disability Adjusted Life Years

Statistics

Road Deaths per 10,000 vehicles WORLD BANK

Some of the main factors for road accidents (WHO)

Risk factors influencing being involved in a crash Inappropriate/excessive speed Presence of alcohol and drugs Fatigue Being young and male

Being a vulnerable road user in rural/urban /residential areas

Traveling in darkness

Poor vehicle maintenance

Road design, layout and maintenance defects Inadequate visibility (weather condition) Poor eye sight

Some of the main factors for road accidents (WHO)

Risk factors influencing consequence of injuries Delayed crash detection and transportation Rescue and evacuation

Lack of knowledge of first aid

Post collision fire Leakage of hazardous materials

Road Safety paradigm shift a new understanding

Road crash injury is largely preventable and predictable . It is a human made problem amenable to rational analysis and counter measure"
World Bank

Be a Defensive Driver

If you are very ANGRY

DON'T DRIVE

If you are very TIRED

DON'T DRIVE

If you are very UPSET

DON'T DRIVE

Defensive Driving & Safety on the Road

Driving is not a physical Act.but a MENTAL act!

Be a Safe Road User

How you think is how you will drive

Defensive Driving

What is the Guru Mantra?

DRIVE BEARING IN MIND THE ERRORS OF OTHERS !

Safety On The Roads

Remember, accidents do not occur - they are caused !

Human error is the primary causative factor

Are you sure you will not become a part of these statistics ?

.where does the problem lie ?

There is lack of accountability in Govt. for road safety. Multi-lane highways are being built but will untrained drivers be able to handle these high speed corridors ? How does one cope with the diverse road user behaviour found on India's roads ? so we have to drive bearing in mind the errors of others !

Remember the three C's

CAUTION COURTESY
COMMON SENSE

This Is A Great Country !

We Can A Must Make A Difference Accident Free Jamshedpur