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sell a particular brand of product. It is by far the most common type of advertising, and it accounts for the lions share of advertising expenditures. Selective advertising that aims at persuading consumers to make purchases within a short time is called immediateresponse advertising. Selective advertising aimed at keeping a firms name or product before the public is called reminder advertising. Comparative advertising compares specific characteristics of two or more identified
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3. Institutional Advertising. Institutional advertising is advertising designed to enhance a firms image or reputation.
ADVERTISING MEDIAS
I. Newspapers. Newspaper advertising accounts for almost one-fourth of all advertising expenditures.
IV. Outdoor Advertising. Outdoor advertising consists of short promotional messages on billboards,posters, and signs.
VI. Radio. Advertisers 8 percent of total expenditures, on radio advertising Like magazine advertising, radio advertising offers selectivity.
VII. Internet. The Internet is the newest advertising medium and is growing in popularity. Thereare five types of Internet advertisements
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