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Ice Water 100% Natural

Tzompantli
Estrada Prez Jos Guadalupe. Lpez Garca Karen Shantal Ordoez Zamora German Vizzuet Alma Lidia
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About US
We are an emerging company with quality policies and commitment to customers seeking priority placed on the Mexican market by delivering a nutritious and natural for the taste of our customers.

Vision
As a company we aim to bring all people of quality ice cream and 100% natural, through our diversity of flavors and textures to satisfy the general public with all the pleasure and willingness, to enjoy our product a pleasant experience.

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Mision
Satisfy even the most demanding of our customers by providing quality service in addition to enjoying a nutritious and delicious ice cream product, you can enjoy a pleasant and enjoyable in the business for, thus making everyone feel as consumers at home.

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Estudio de Mercado
La aplicacin de un conjunto de tcnicas tiles para obtener informacin sobre la evolucin de la demanda, la oferta y la comercializacin de un bien o servicio. Informacin que se analizara para determinar si existe o no una demanda insatisfecha de tales bienes o servicios y en caso de existir esta, determinar su magnitud y perspectiva para un periodo denominado horizonte de planeacin del proyecto.

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Ice Ceam 100% Natural


The market research is presented in this paper is the realization of water ice, made with ingredients, colorings, and preservatives 100% natural, this product is aimed at developing a less damaging and treat nutritional contribution to their consumers.

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The idea of making this product emerged from the growing demand for natural component products to the consumer.

For these reasons it seems attractive to introduce a new product that is completely natural, which preserves the nutritional properties of the fruit and that appeals to children because it has the function and candy.

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Selected Market Area


The market will be held in a given territory or region delimited, considering the type and number of consumers likely to be good and also produce certain characteristics that could be critical to this limitation, such as climate, etc. entry.

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The market area is selected, Zumpango, Mexico State. The Zumpango state consists of 14 districts, with a population of 475.00 persons, with a land area of 53,400 square milles

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Determinants for Market Area


This water ice has the advantage of being a food product, so it has a great market, consumer, since it is a product have differentiated, meaning that you can buy men and women of all ages. Every choice the market area will be determined by various factors that influence decision making in that region.
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The main elements considered for selection in this market area are: The concentration of the population, which follows in the number of consumers. The roads, the form of distribution that will take place requires a slow road. The potential payment. Advertising, this area has many avenues for advertising.

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Factor Locatio Factor Internal Favorable Differentiated product Made with 100% natural ingredients Product Quality Offer a substitute product improved Creation of jobs opportunities: Problems with the franchise's main competitor None nutritional content of the product of competitor Increased consumption of 100% natural products
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Unfavorable Brand not positioned in the market Little experience in product development Reduced profit margin

External

threats: weather conditions High brand positioning normally buy Loyalty cosumidores Consumption habits

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Definition
The product to be produced is defined as specifically water ice frozen in some cases reaches 90% of its composition. At no milk used in its preparation does not contain no cholesterol or fat.

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Classification

Classification: This product is classified as final consumption or usual convenience, as the consumer buys the product with some regularity, but without planning.

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Features

The product is named Helado Tzompantli You will have a practical plastic packaging The content will be of 237 ml. Eight Below, include fruit pulp and is 100% natural flavor, natural dyes were used also, and was used as a sweetener to brown sugar, with the main goal of doing nutritional.

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Product Brand

Name or Fonotipo: Tzompantli Logo: the name is to be written with lyrics Big Truck Color range: the colors to be used are red.

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Label
The label contains: the mark name address of the manufacturer Product name nature of the same nature of the same, net, product composition, barcode expiration date, registration number of the health secretary, slogan environmental awareness campaign and environmental protection.
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