IT IN HEALTHCARE

CORE IT STRENGTH
IT Capabilities
Packaged Solution System Integrator Global Diamond Partner with a strong relationship of more than 15 years, Oracle's largest Indian SI partner Provide Industry Specific Sustainable Green Solution.

Work Force
Global delivery centers Cutting edge Solutions

6500 FTEs in Nordic region ,with 50% local hiring more than any of the other competitors.

50 CEMs for all MHAs

20 delivery centers in Nordic region

Flexible pricing model.

70% clients among fortune 500 companies

Digi fuel: Monitors and Analysis clients application health.

Simplify: On demandCloud based solution.

Sprint: Rental service.

PARTNERSHIP WITH IT VENDORS

55% of market dominated by international and global IT service vendors
Global Players
Accenture , IBM ,Logica ,CSC,Atos

Appello
3rd fastest growing company in Sweden.

IBS
Client base of 5000 customers Revenue: 136.4 million

SPAN Infotech IT Service Vendors in NORDIC

Software Product Companies in NORDIC

NORDIC IT MARKET IN FIGURES

In the Nordic countries, spending in IT services amounted to around EUR

17.5 billion in 2011. In 2012, the IT services market is expected to grow by 02%.

Nordic IT Spending by Sector

NORDIC HEALTHCARE SECTOR

Most IT initiatives in the Nordic economies are targeted around improving healthcare services, care for the elderly and better management of public nances and taxes. Over 90 per cent healthcare facility and capacity is owned by the public sector. So, Healthcare specically has been at the core of the e-initiatives by the Nordic governments. Sector has a preference for custom-built applications over package products and legacy core hospital systems are being renewed and processes are being digitalised; the overriding goal is to create seamless care chains. Demand has focused increasingly on application management and integration services.

Opportunity A level-playing eld for all suppliers irrespective of the nationality The government procurement practices in the Nordics are largely considered non-

discriminatory, open market-based and transparent. Nordic economies are signatories to the WTO Government Procurement Code and also adhere to the EU procurement regulations
Challenge - Expectation to bring in local language expertise. Most tenders are advertised in English and the local language; however, there are stated

expectations to submit the responses in the local language. Similarly, at the time of delivery, service providers are expected to work at the municipal level government agencies, where the lack of language capabilities can be a challenge

HEALTHCARE SOLUTIONS BY IT PLAYERS IN NORDIC REGION

EVRY (NORWAY) - eHealth - the best possible care

Patient choice - choice via web Journaling Collected Information on Patients Labour Studies and power measurements - business management from reality Referral Management - workflow logic

TIETO (FINLAND) LifeCare IT Solution

Lifecare solution covers core processes in health record management, patient administration, production planning, digital imaging, communication, referrals and responses, medication management, and laboratory information management.

CGI (Logica) Full Spectrum of Health Care IT Solutions and Services. Focused Markets Health Insurance Plans, Healthcare Provider Solutions, Government Health IT

Chronic disease management and Diagnostic imaging solutions Health portals Health Enterprise Content Management Medicaid Management Information Systems Medical coding services (ICD-9 & 10)

Accenture - Focused Markets Health Insurance Plans, Healthcare Provider Solutions, Public Health
IBM Healthcare and Life Sciences Grid Medical Archive Solution allows healthcare providers and research
institutions to establish an open, multi-application, multitier enterprise storage system across a single campus, an integrated delivery network, or an entire geographic region or regional health organisation.

PGP 13S OFFERINGS

Companies have been managing their IT infrastructure remotely for many years. We have devised offerings that use a similar setup to monitor healthcare devices from remote global command centres.
Remote device management (RDM) includes remote:

Monitoring of the devices Diagnostics for the devices Resolution of problems or failures, if possible Preventative maintenance Product upgrades

Benchmarking for healthcare service providers

Monitors the customer's care process performance generally by assessing where there are gaps between their own performance and the other members of the benchmarking consortium.

Management of healthcare workflow

Provides an immediate possibility to standardize the customer's care process, eliminate redundant steps, and intensify the use of special know-how.

COMPETITIVE LANDSCAPE PGP13

Strengths
Best IT specialists and architects Flexible and scalable resources Many US and UK references Attractive price Cost Leadership Attractive market for Nordic companies in other sectors Experience in projects across sectors and strong domain knowledge

Opportunities
Demographic challenge and reducing IT skills availability in the Nordics Help the globalising Nordic companies induce efciency and cut costs (shared service centres) Openness of local IT companies to acquisition Setting up development centres in Eastern Europe to serve this market Most Indian vendors are CMM Level 5 certied: This is a big achievement in the Nordic context, clients look to bring in expertise and certainty throughout the engagement Nordic region can be an entry point to fortress Europe

MARKET ENTRY BARRIER

Weaknesses
Transactional perspective towards engagements Too large for the small and medium-sized enterprises So far concentrated only on mining the Large accounts Geographical distance: A key factor for Nordic clients Only a representative ofce in the region shows lack of focus Expertise in local language is an expectation

Threats
Eastern Europe-based services providers which play on cost and geographical proximity Preference to near shoring over offshoring Innovation- driven Nordic companies have never played on cost leadership as a strategy. Will take some time before the globalisation pressures of cost break through Non Compliance with EU data security norms

PORTERS 5 FORCES ANALYSIS

Threat of competition - High because of presence of major Indian IT players - High expertise and familiarity with market trends because of long presence Threat of substitutes - This is minimal in case of healthcare industry - The services provided by IT cannot be replaced by anything else Threat of new entrants - This can be high considering the low penetration of IT service providers in the health care industry of Nordic countries

Bargaining power of suppliers - Low due to more power in the hands of IT companies - Revenue brought to them by IT companies in times of financial crisis

Bargaining power of buyers - High since there are many companies offering similar services - Price competition inevitable

FUTURE ROAD MAP

Help the globalising Nordic companies induce efciency and cut costs (shared service centres). Tie-ups or Acquisitions with local IT companies to make the presence.

Appointment of CEMs to establish relationships with Potential and existing Clients.

Identify Pain Points of the clients and conducting webinars and seminars displaying our potential in providing solutions for the same. Sponsoring major healthcare events, Attending and Displaying IT healthcare conferences

Setting up development centres in Eastern Europe to serve this market

Thanks
Submitted by :Group No - 10

COMPETITOR ANALYSIS FOR HEALTH CARE SECTOR IN USA

Company
McKesson Technology Solutions

Revenue
18% Software; 4% Hardware; 78% Services 6% Software; 54% Hardware; 40% Services 5% Software; 95% Services

Service Provided
Help organizations to improve patient safety, reduce the cost and variability of care, and manage revenue stream and resources. Services to the healthcare and life sciences industries, from IT outsourcing and revenue cycle services to integrated technology solutions, and from the point-of-care to the data center. Provides strategic planning, operations improvement, systems integration, and outsourcing services to all segments of the healthcare industry.

Dell Inc.

CSC

IT PRODUCT VENDORS
IBM
Broadly for database product solutions

Microsoft
Provide development of leading edge solution