Escolar Documentos
Profissional Documentos
Cultura Documentos
1.5% 98.5%
• Nestlé Sales (2006)
CHF 98.5 billion
USD 80 billion
Nestlé
Others
70
60
50
40
30
20
10
0
Kellogg's
Kraft Foods
ConAgra
Coca-Cola
Schweppes
Unilever
Cadbury
Nestlé
PepsiCo
Mills
Danone
General
Sara Lee
Mars
6 worldwide strategic
corporate brands
Sales by region
Percentage of total F&B sales in 2006
Europe
38.3%
AOA
19.3%
Americas
42.4%
Nestlé R&D
An interactive Network covering four Continents
Nestlé Research Center (NRC)
Lausanne (CH),Tours (FR),
6'000
Managed by Center IP
82'000 Department in co-
operation with the
Strategic Business
Strategic Units ('SBU's) and the
365
RIPA's
11 Finance & Control
IP Management @ Nestlé - 2nd March 2007
BUSINESS TECHNOLOGY
Intellectual
Property
LAW
Sources of Technology
Internally generated
Externally sourced
Trademark infringement
+ Unfair competition
Russia
19 Finance & Control
IP Management @ Nestlé - 2nd March 2007
20
Russia
Finance & Control
IP Management @ Nestlé - 2nd March 2007
Counterfeiting is a
multi-faceted issue ...
• customer safety
• brand protection
• corporate reputation
• profits (loss of revenue &
government taxes)
21 Finance & Control
IP Management @ Nestlé - 2nd March 2007
Non-recorded values
68.2%
24 Finance
Finance
& Control
& Control