INFORMATION TECHNOLOGY

FOR BUSINESS
PROJECT

MMS-I
CHANAKYA BATCH
2008-09
DATE- 8/11/2008

SUBMITTED TO:
Ms. SUMAN MATHUR
GROUP MEMBERS
Names Roll Nos.

PRADNYA BHALERAO 03
ROHAN JADHAV 16
MANAS CHATURVEDI 21
ANANDITA SINGH 34
VAIBHAV TONDE 39
E - BUSINE SS
 INTRODUCTION

 Electronic business
 Defined as the utilization of information and
communication technologies in support of all the
activities of business.
 WHY TO DO E - BUSINESS?
 Enables Companies to link their internal and
external data processing systems more efficiently
and flexibly.
 Helps to work more closely with suppliers and
partners, and to better satisfy the needs and
expectations of their customers.
 ADVANTAGES
 Enables a business to easily reach a greater
number of customers than before.
 Flexibility and the ability to adapt to a changing
environment.
 Added advantage of being able to track purchases
and manage the purchasing efforts efficiently.
 Helps in the buying and selling of products.
 Helps the organization to use electronic chat as a
means of technical support and customer support.
 Helps any company to save time and effort and
 At the same time provide opportunities that the
traditional system could not.
 Manages to maintain a central server or email list
as a method of distributing information, rather than
having costly and time consuming individual ones.
E-BUSINESS WORK-FLOW DIAGRAM
 MODELS

 When organizations go on line, they have to decide

which e-business models best suit their goals.
 A business model is defined as the organization of
product, service and information flows, and the
source of revenues and benefits for suppliers and
customers.
 The concept of e-business model is the same but
used in the online presence.
LIST OF THE CURRENTLY MOST
ADOPTED E-BUSINESS MODELS:

 E-Commerce

 M-Commerce

 E-Banking

 E-Shopping

 E-Auctions
CLASSIFICATION BY PROVIDER AND
CONSUMER

Roughly dividing the world into providers/producers

and consumers/clients one can classify e-
businesses into the following categories:
 business-to-business (B2B)
 business-to-consumer (B2C)
 business-to-employee (B2E)
 business-to-government (B2G)
 government-to-business (G2B)
 government-to-government (G2G)
 government-to-citizen (G2C)
 consumer-to-consumer (C2C)
 consumer-to-business (C2B)
 E - COMMERCE

 E-commerce refers to a wide range of

online business activities for products and
services.
 “Any form of business transaction in which
the parties interact electronically rather than
by physical exchanges or direct physical
contact”.
 Usually associated with buying and selling over

the Internet.

 Conducting any transaction involving the

transfer of ownership or rights to use goods or

services through a computer-mediated network.

 Use of electronic communications and digital

information processing technology in business

transactions to create, transform, and redefine

relationships for value creation between or

among organizations, and between

organizations and individuals.

 TYPES OF E- COMMERCE

 The major different types of e-commerce are:

 Business-to-business (B2B)

 Business-to-consumer (B2C)

 business-to-government (B2G)

 consumer-to-consumer (C2C);
 CHARACTERSTICS

 In C2B transactions, customers are given more

influence over what and how products are made and

how services are delivered,
business- thereby broadening
to-consumer (B2C);
consumer choices.

 E-commerce allows for a faster and more open

process, with customers having greater control.
 CHARACTERISTICS

Transforms old economy

relationships (vertical/linear
relationships) to new economy
relationships characterized by end-
to-end relationship management
solutions (integrated or extended
relationships).
CHARACTERISTICS

E-commerce facilitates organization

networks, wherein small firms
depend on “partner” firms for
supplies and product distribution to
address customer demands more
effectively.
 APPLICATIONS
E-TAILING
E-tailing (or electronic retailing) is
the selling of retail goods on the
Internet
• No real estate cost
• Ease and comfortability
• Better interaction with customers
 E - TICKETING

 Purchase of a seat on a passenger airline, usually

through a website or by telephone.
 This form of airline, train or bus ticket, rapidly
replaced the old paper tickets.
 E-tickets are also available for certain entertainment
venues.
E - TICKETING
 E - LEARNING

 A type of education where the medium of

instruction is computer technology.
 In some instances, no in-person interaction takes
place.
 In companies, it refers to the strategies that use
the company network to deliver training courses to
employees.
 E - LEARNING

 In most Universities-learning is used to define:

 a specific mode to attend a course or

programs of study where the students rarely,

attend face-to-face for on-campus access to

educational facilities, because they study

online.
E - LEARNING
 E - TRADING

 Method of trading securities (such as stocks,

and bonds), foreign currency, and exchange
traded derivatives electronically.
 It uses information technology to bring
together buyers and sellers through electronic
media to create a virtual market place.
 BSE, NSE, NASDAQ, NYSE are examples of
electronic market places.
E - TRADING
 DRAWBACKS
Lack of awareness and understanding
of the value of e-commerce

 Lack of ICT knowledge and skills

 Financial costs
 Infrastructure
 Security.
 Electronic Banking

24*7

Electronic banking is an umbrella term

for the process by which a customer
may perform banking transactions
electronically without visiting a
brick-and-mortar institution
 Why e-banking


Availability.

Performance.

Fast Speed.

Effectiveness.

Secure.
 How e - banking happens ?

Informational (Stand alone server)

Communicative

Transaction
 FIRE WALL C
U
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T
INETRNET W O
C E R
U B
B
A M B
S
T
S N E
R
A
E K
E R N
D
R
M
V S
E A K
E T
E R R
A
R V B
E A
R S
server E
 Some Facts !

• 50 million people attached to the internet

• College students & below the age of 35

are the biggest target.

• The size of e-business be of $ 10.

Billion(2008) by McKinsey and NASSCOM
Source- http://www.internetworldstats.com/stats.htm
Source- http://www.internetworldstats.com/stats.htm
How Do I Become an “E-Banker”?

• Cards

• PINs

• Password

• Devices

• Net Bank codes

• Client Number

36
 Types of e-banking
Internet banking

Virtual banking

Phone banking

Mobile Banking

e-banking 37
 Welcome e-banking
Username
To e-banking of state Bank of Central Bank of Nigeria (CB
on line Banking service .
Password

For new User

ATM

Insert your card into
the card reader
/student_home/mms0810/mchaturvedi/Desktop/banki
ng.jpg

Respond to the
prompts on the screen
 Transaction History-
Date......... Time.......
Card No...
Response Code
Avail Balance....
Card No XXXXXXX090909

e-banking
 Secured e-Banking

• Avoid logging on to E-Banking system

using an unknown computer.
• Change password regularly and
comply with the password rules.
• Avoid on-line communication if you
suspect that your PC has been
infected by a Trojan or virus
• To delete the Internet Explorer cache:
Tools Internet Options General
Temporary Internet Files Delete Files
E-shopping

E-shopping for
Everyone
Everywhere
Customer_Data Transaction
•User ID •Transaction ID
•Password •Parent ID
•E-Mail •Timestamp
•Gender •Category
•First name •Title Product
•Last name
•Author Performer Group
•Age
•Country
•Results
Where would Harry Potter be without the Post?

Never in the history of the Post had

postmen delivered so many
identical
books on the same day as on 21
July 2007, the day of the latest
Harry potter
book’s image
release. At least 2.5 million copies
were delivered by postmen. In the
United States, for example, USPS
delivered 1.8 million books, while in
the
United Kingdom, Royal Mail
delivered 600,000 copies
 E-commerce: barriers and benefits for
consumers

•worldwide in scope
Benefits
•cheaper retail prices

•time saving and

convenient

•SMART intelligence

•new consumption
practices

•Instant delivery
 Barriers
• Necessary IT skills
• Cost of platforms
• lack of trust and concerns
• Low PC penetration
• Poor infrastructure
• Slow download
• Product quality & delivery
concerns
• Lack of credit card
• loss of the experience of
shopping
• lack of product information
and feedback
E-AUCTION

 Auctions are common in markets

where the goods sold are
valuable (like art) or when their
prices can't be easily
determined.
 The process of an auction aims
to find a fair price for the goods
by identifying buyers who need
them the most.
–In auctions buyers compete with each
other by placing bids for the goods to be
sold via on-line.
COLLABORATION PLATFORM

 The core elements of a collaboration platform are:


messaging - email, scheduling, and contacts.

team collaboration - file synchronization, ideas
and notes in a wiki, task management, full-text
search.

Real-time collaboration and communication(e.g.,
presence, instant messaging, Web conferencing,
application / desktop sharing, voice, audio and
video conferencing).

Social Computing tools (e.g., blog, wiki, tagging,
RSS, shared bookmarks).
 COLLABORATION PLATFORM

 Offers a set of software components that enables

individuals to find each other and the information

they need.

 To be able to communicate and work together to

achieve common business goals.

COLLABORATION PLATFORM
 WEB CONFERENCING

 Used to conduct live

meetings or presentations
over the Internet.
 Each participant sits at his or
her own computer and is
connected to other
participants via the internet.
 Academic conference

 Lecture

 Business conference

 Presentation program

 Knowledge visualization

 Photo slideshow
 VALUE CHAIN INTEGRATORS

 It is a business model, describing the dissemination

of value-generating information services throughout
an Extended Enterprise.
 This value chain begins with the content supplied
by the provider
 then distributed and supported by the information
infrastructure
 thereupon the context provider supplies actual
customer interaction.
VALUE CHAIN INTEGRATORS

 Separated into two separate chains.

 because both the marketplace (physical) and the
market space (virtual) need to be managed in
different ways to be effective and efficient.
 The linkage between the two is critical for effective
supply chain management.
 INFORMATION BROKERAGE

 An information broker is a person or business that

researches information for clients.
 Common uses for information brokers include
market research and patent searches.
 For this, they use electronic medium.
INFORMATION BROKERAGE
M-COMMERCE
 M-COMMERCE

Definition

o Mobile Commerce is the buying and selling of goods and

services through wireless handheld devices such as
cellular telephone.

o The emerging technology behind m-commerce is based

on the Wireless Application Protocol (WAP)
 PRODUCTS AND
SERVICES
 Mobile ticketing
 Content purchase and delivery
 Location-based services
 Information services
 Mobile banking
 Mobile brokerage
 Mobile purchase
 Mobile marketing and advertising
 Mobile ticketing

 Tickets can be booked and cancelled on the mobile

 Tickets can be sent to mobile phones using a variety of
technologies . Users are then able to use their tickets
immediately by presenting their phones at the venue.
 Mobile ticketing for airports, ballparks, and train stations
 Advantage of Mobile Tickets
 * Reduced costs of ticket printing/mailing.
 * Improved consumer convenience.
 * Reduced infrastructure costs.
 * Increased revenue by increasing accessibility to
tickets.
CONTENT PURCHASE AND
DELIVERY

 Mainly consists of the sale of ring-tones, wallpapers,

and games for mobile phones.
 Due to advancement of technology it is possible to
buy a movie on a mobile device in a couple of
seconds, while on the go.
 The convergence of mobile phones, mp3 players and
video players into a single device will result in an
increase in the purchase and delivery of full-length
music tracks
LOCATION-BASED SERVICES

 The location of the mobile phone user is an important

piece of information used during mobile commerce
transactions. Knowing the location of the user allows for
location based services such as:
 local maps
 local offers
 local weather
 people tracking and monitoring
INFORMATION
SERVICES
 A wide variety of information services can be delivered to
mobile phone users in much the same way as it is
delivered to PCs. These services include:
 news services
 stock data
 sports results
 financial records
 traffic data and information
 MOBILE BANKING

 Banks and other financial institutions are exploring the

use of mobile commerce to allow their customers to not
only access account information, but also make
transactions,
 Used for purchasing stocks, remitting money, performing
balance checks, account transactions, payments etc. via
mobile phones and other mobile equipment.
 Mobile brokerage

 Stock market services offered via mobile devices have

also become more popular and are known as Mobile
Brokerage.

 They allow the subscriber to react to market

developments in a timely fashion and irrespective of
their physical location.
 MOBILE PURCHASE
Mobile purchase allows customers to shop online at any
time in any location.
Customers can browse and order products while using a
cheap, secure payment method.
 Instead of using paper catalogues, retailers can send
customers a list of products that the customer would be
interested in, directly to their mobile device or consumers
can visit a mobile version of a retailers ecommerce site.
 Additionally, retailers will also be able to track customers
at all times and notify them of discounts at local stores
that the customer would be interested in.
 MOBILE MARKETING AND
ADVERTISING

 Marketing on or with a mobile device, such as a mobile

phone is called mobile marketing.
 Corporations are now using m-commerce to expand
everything from services to marketing and advertisement.
 Sms, mms are some common methods which are used
by corporations for marketing and advertising there
products.
 PAYMENT METHODS

 The main payment methods used to enable mobile

commerce are:
 premium-rate calling numbers,
 charging to the mobile telephone user's bill or
deducting from their calling credit.
 registration of a credit card that is linked to a SIM card
GOVERNMENT CAN USE E-
COMMERCE IN THE
FOLLOWING WAYS:

Customs clearance.
Tax administration.
 BUSINESS-TO-BUSINESS (B2B)

 Term commonly used to describe commerce

transactions between businesses.
 Example - an automobile manufacturer buying tyres
for its vehicles.
 The additional purchases of glass for the windows,
paint, and steel.
 BUSINESS-TO-CONSUMER (B2C)

 Describes activities of businesses serving end

consumers with products and/or services.

 Example - a person buying a pair of shoes from a

retailer.
 BUSINESS-TO-EMPLOYEE (B2E)

 Electronic commerce uses an intrabusiness

network which allows companies to provide

products and/or services to their employees.

 Typically, companies use B2E networks to

automate employee-related corporate processes.

 BUSINESS-TO-EMPLOYEE (B2E)

 Examples of B2E applications include:

 Online insurance policy management
 Corporate announcement dissemination
 Online supply requests
 Special employee offers
 Employee benefits reporting
 BUSINESS TO GOVERNMENT (B2G)

 Referred to as a market definition of "Public Sector

Marketing”.
 Encompasses marketing products and services to
the Government.
 Does it through Integrated Marketing
Communications techniques such as strategic
public relations, branding, advertising, web-based
communications to the Business.
BUSINESS TO GOVERNMENT (B2G)
 GOVERNMENT-TO-BUSINESS(G2B)

o Online non-commercial interaction between local

and central government and the commercial
business sector.
 Does not happens with private individuals.
 For example http://www.dti.gov.uk is a government
web site where businesses can get information and
advice on e-business.
GOVERNMENT-TO-BUSINESS(G2B)
 GOVERNMENT-TO-GOVERNMENT
G2G

 Online non-commercial interaction between

Government organisations, departments, and
authorities and other Government organisations,
departments, and authorities.
 Common in the UK, along with G2C, the online
non-commercial interaction of local and central
Government and private individuals.
 GOVERNMENT-TO-CITIZEN G2C

 Online non-commercial interaction between local

and central Government and private individuals.
 Not with commercial business sector.
 For example Government sectors become visibly
open to the public domain via a Web Portal.
 Thus making public services and information
accessible to all.
 One such web portal is Government Gateway.
 CONSUMER-TO-CONSUMER C2C
o Involves the electronically-facilitated transactions
between consumers through some third party.
 Example - the online auction, in which a consumer
posts an item for sale and other consumers bid to
purchase it.
 The third party generally charges a flat fee or
commission.
 The sites are only intermediaries, just there to
match consumers.
 They do not have to check quality of the products
being offered.
 CONSUMER-TO-CONSUMER C2C

 Examples of C2C:
 eBay
 Amazon.com
o Expected to increase in the future because it cuts out
the costs of using another company.
 No quality control
 No payment guarantee
 Hard to pay for using cheques, ATM cards, etc. but in
the future this is likely to change.
 CONSUMER-TO-CONSUMER C2C
UNIVERSITIES

 Becoming more popular amongst students in

universities.
 Because these are large communities in the same
geographical region that are low on money.
 So they are looking for deals very often and these
kinds of websites offer this.
 Universities themselves set up places for students
to sell textbooks and other stuff to other students.
CONSUMER-TO-CONSUMER C2C
UNIVERSITIES
 CONCLUSION
 E - business is engaged in providing wide range of
IT services for different business domains.
 E-business involves business processes spanning
the entire value chain:
 electronic purchasing and supply chain
management,
 processing orders electronically,

 handling customer service, and cooperating with

business partners.
 Special technical standards for e-business facilitate
the exchange of data between companies.
 ACKNOWLEDGEMENT

WE ARE VERY THANKFUL TO SUMAN MATHUR

MADAM FOR HER PROPER GUIDANCE TO OUR

PROJECT.
 BIBLIOGRAPHY &
WEBLIOGRAPHY

ICFAI UNIVERSITY PRESS ( OCT 2008)

www.howstuffwork.com
http://www.internetworldstats.com/stats.htm
www.satebank.com
www.monycontol.com
e-banking 88