Prepared by:-Khungar Gaurav Desai Pushark

Introduction
I. II. III. IV. Whats a smartphone ? Smartphones impact on humans social life Smartphones impact on humans work Smartphones impact on consumers and business Conclusion

Smartphones are changing how people live and work 4/10 people own a smartphone Over 100 million smartphones sold in 2011 compared to 60 million in 2010 Own a smartphone is becoming a norm for people

mobile phone

Personal Digital Assistant (PDA)

Smartphone

History

1992

1996

1997

History

2000 2007

Operating system
Apples iOS Googles Android Microsofts Windows phone

Nokias Symbian
RIMs BlackBerry OS Embedded Linux distribution: Maemo and MeeGO

Social life

- Human are a social species, and people have a need for information
and to communicate with one another. Telecommunication technologies intensify these needs.

- 4 out of 10 people now own a smartphone

- People use smartphones for entertainment and social networking

Social life

Education

- Enable students to stay connected

on and off campus

- Educators and students have mobile

access to the communications and information they need.

- Conduct research / Update records /

Collaborate with peers

- It make E-learning more easier

But

- Constant brief interruption change the way people live and making it
harder for them to stay focused.

- Smartphones destroy the ability

of people to interact directly with other human.

-People do not listen to their friends

as they are focused on the screen

-Limits the use of resources

such encyclopedias and books

It make him more productive

- Employees appreciate the mobility capacity of smartphones: stay

constantly reachable.

-Access to their companys data out of the office, to their emails

It make him more productive

- 79% of people using smartphone used to carry out business

instead of an office phone.

- 34% of small businessmen are using smartphones more than

computers

- 7% entrepreneurs have stopped carrying laptops while traveling

for business; they use smartphones!

Smartphones have also made practicing medicine more efficient

- With the use of smartphones, communication

with patients, nurses and hospital staff is faster

- There is lot of information, literally, at their

hands

- 67% of primary care physicians and 61% of

specialists now have smartphones!

However

- Employees my lose interest in meeting - It presents a lack of oral communication - Decreased the interaction between workers

-They can take their office anywhere: conduct business on vacation!

- They are never away from work.

Impact on consumers

- In the last 2-3 years, smartphones have increased consumers

acess to the web.

- Consumers buying behavior has started to change in a greater

number of markets.

- Consumers are using its applications to form habits that integrate

Internet use into basic everyday activities: GPS, looking for a restaurant, looking for the cheapest gas station

Impact on business

- Create a new markets and

new business: mobile ads, mobile marketing, mobile users category

- Create new business

(startup) to develop smartphones applications

-Research has found that smartphone satisfy all people social communication needs. But this could lead to addiction. - It is harder to draw a line where technological communication must end and human interaction must begin.

As good as smartphones are, the negative effects may outweighing the positives.