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Alderfer’s ERG Theory

Organisational Behaviour

What is an Organization?

An organization is a collection of people

who work together to achieve individual

and organizational

goals.

What is an Organization? • An organization is a collection of people who work together to

What is Organisational Behavior?

Organizational behavior (OB) is

the study of factors that affect

how individuals and groups act in organizations and how organizations manage their environments.

What is Organisational Behavior? Organizational behavior (OB) is the study of factors that affect how individuals

What Is Motivation?

Motivation can be defined as the inner propelling force or impetus prompted by an inner persuasion,
Motivation can be defined as
the inner propelling force or
impetus prompted by an
inner persuasion, incentive
or reason giving the person
the prompting to be
energized to act in a certain
way.
What Is Motivation? Motivation can be defined as the inner propelling force or impetus prompted by
Successful motivation involves:
Successful motivation involves:

Getting people to do what

you want them to do.

When you want them to do it

The way you want them to

do it Because they want to do it

Successful motivation involves: • Getting people to do what you want them to do. • When

Motivational Theories

Maslow’s Hierarchy Of Needs

Motivational Theories Maslow’s Hierarchy Of Needs

Alderfer’s ERG Theory of Motivation

Alderfer’s ERG Theory of Motivation

Alderfer’s Theory

Theory of human motivation, formulated by Clayton Alderfer

“What motivates a person to act?"

or

"Why do we ever do anything?"

The Need-Groups

Existence needs: Food, water, air, shelter, clothing, safety, physical love and affection.

Relatedness needs: To be recognized and feel secure as part of a group, a family, a culture

Growth needs: To progress toward one's ideal self.

Alderfer's Hierarchy of Motivational

Needs

Alderfer's Hierarchy of Motivational Needs

The Pyramidal Form

Presented in pyramidal form, with the most essential

needs at the bottom.

Structure of human needs must start at the lower, most essential level, and that higher "structures" can

be achieved only when the base is "solid."

The Pyramidal Form • Presented in pyramidal form, with the most essential needs at the bottom.

Case Study (Need)

The Three Parties…

Case Study (Need) The Three Parties…

Need For Existence

We hope that our work will satisfy our Existence

needs, that it will provide us a salary that buys food,

clothing, transportation and other things we need to exist in our culture.

Need For Existence We hope that our work will satisfy our Existence needs, that it will

Need For Relatedness

Does the occupation help one feel like one is a part of its development?

If not, the job may be helping one feel alienated

Need For Relatedness • Does the occupation help one feel like one is a part of

Need For Growth

Change for the better is growth

We tend to seek employment that will continue to

help us grow.

Need For Growth • Change for the better is growth • We tend to seek employment

Frustration Regression Principle

If a higher level need remains unfulfilled, the person may regress towards lower level

needs.

Frustration Regression Principle • If a higher level need remains unfulfilled, the person may regress towards

ERG Theory for Prediction of Job

Satisfaction

1. Will this occupation satisfy my needs for material goods, physical safety, comfort, security and longevity?

2. Will it help me feel that I am part of a family, part of a

culture, contributing in an appropriate manner, and

appreciated for what I do?

3. Will it give me opportunities to change, to grow over my

lifetime, becoming more of the person I want to be?

Similarities With Maslow’s

Growth: Self-Actualization External Esteem Needs

Relatedness: Internal Esteem Needs Social Needs

Existence: Safety Needs Physiological Needs

Differences With Maslow’s

Alderfer’s ERG theory demonstrates that more than one need may motivate at the same time.

The ERG theory also accounts for differences in need preferences between cultures better than Maslow's Need Hierarchy.

Frustration Regression Theory

Leadership Lessons

Each employee operates with the need to satisfy several motivators simultaneously.

The inability of the environment or situation to satisfy a need for social interaction might increase the desire for more money or better working conditions.

Leadership Lessons • Each employee operates with the need to satisfy several motivators simultaneously. • The

Thank You

Presentation By,

Prachi Chaturvedi

Rashmi Gupta Raj Mohan Amritaksha Duttagupta

Sohini Saha

Suhrita Ghosh