Newslaundry Sab ki Dhulai

About Newslaundry
Welcome to Newslaundry Sabki dhulai. You watch. Were watching. We respect independence, we value justice and we consider transparency an important and achievable goal for credibility. We will question established ways and models that get too comfortable and cozy becoming inert. Inertia is death. No one should be above scrutiny not politics, not industry, not civil society, not the media. Not them, not you, not us, not I, not he, not she no one. It is a website that attempts to critique the media. Clotheslines is a weekly show anchored by journalist Madhu Trehan.

About Madhu Trehan

Madhu Trehan: A pioneer in the world of journalism in India. Founding Editor of India Today. Shook things up in the news world, reported and produced some of the most memorable and hard hitting stories. She has written for leading news magazines and newspapers such as Outlook India and Hindustan Times.

Author of Tehelka as Metaphor .

Producer and anchor of Newstrack, Indias first video news magazine

Viewership Details

Page views since launch: 23,13,486 Page views in 2013:

Jan 13: 2,77,259 Feb 13: 2,09,478 March 13: 1,95,439 April 13: 2,33,640 May 2013: 2,33,236

YouTube Views since launch: 1,149,481 video views

Viewership Details

Monthly views in 2013:

Jan 13: 1,20,251 Feb 13: 95,341 March 13: 1,11,896 April 13: 1,03,143 May 2013: 98,441

Average visit duration in 2013: 00:03:34 Percentage of new visits: 44.79%

Sponsorship Details
OPTION 1 (3 Months) Clothesline (weekly Show) will show Pre-roll ad (30 sec) and title sponsorship e.g. XYZ sponsors Clothesline plus an in show passive integration or mention of the brand by Madhu: Sponsorship of Rs.60,000 plus service tax per episode. An existing pre-roll ad may be provided by the client, or our production house Small Screen can produce this at competitive rates. The show will be on our site, our youtube channel, and will be promoted on facebook and twitter. It may also be shared on the clients online platforms. OPTION 2 (3 Months) Exclusive banner on every page of the site i.e. no other banner ads of any brand on any other part of the site: Rs.2,00,000 (plus service tax) per month. From this amount 25% would be reinvested in social media ads (on FB). This means that since we will be advertising their brand, so effectively they are only paying Rs.150,000 to us. Both are packages for three months. If one client takes both packages, the combined monthly total would be reduced by 10%

If one client takes both packages, the combined monthly total would be reduced by 10%