Why

Perceived as

Icon of man first

Recognizable as a name of a man

Symbol of being

Easy to remember and spell

Price, Sizes and Variants

ADAM

Intensive Clean
with Bamboo Oil

Php 39. 75, 90g and Php 54. 75, 135g

Bamboo Oil is purported to be a

natural exfoliant, it is even used in

facial cleansers. It also helps in the maintenance of the ductile properties of hair cells and carries away dead skin and unwanted agents.

ADAM

Deep Moisture
with Mineral Oil Php 39. 75, 90g and Php 54. 75, 135g

Mineral Oil helps to

loosen dry scales on the

scalp. Aside from this Mineral Oil has the ability to help moisturize and prevent evaporation of water from the surface of the skin.

ADAM

Enduring Cool
with Spearmint Oil
Php 39.75 / 90g and Php 54.75 /135g

Property of Spearmint Oil comes from its component Menthol, which has a relaxing and cooling effect on the

scalp and muscles.

Demographics
Upper Class C, Male Young Adults, 25-35 years old

Geographic
Mega Manila This includes NCR/Metro Manila Regions of Central Luzon CALABARZON and MIMAROPA

Psychographics
Men who prefer quick hygienic practices Men that are on the go Active Lifestyle

Target Market

Competitors
Belo Men
Energizing Body Bar Whitening Php 42.75/90g Php 42.75/90g Php 58.75/135g Php 60.75/135 g

Dove Men + Care

Extra Fresh Deep Clean Php 62.75/120g Php 62.75

STRENGHTS
Came from the leading manufacturer of personal care products

WEAKNESSES

- No Market Share for ADAM Shampoo Body Bar

Soap
- The lack of brand awareness for ADAM due to the fact that it is in its introductory stage

SWOT Analysis THREATS Other manufacturer may also offer the same product.

OPPORTUNITIES No Direct Competitor.

Marketing Objectives

GAIN MARKET SHARE from 0% to 3% at the end of 3 weeks

ADVERTISING CAMPAIGN.

Positioning ADAM Shampoo and Body bar Soap is better than other bar soap because it address the needs of hair and body, it can be used from head to toe.

Marketing Mix Product Price Promotional Plan

Advertising Objectives
Gain product awareness from 0 to 15% at the end of 3-4 weeks advertising Campaign

RADIO COMMERCIAL

30 seconder, Php 450,000

Three 30 seconder TVC will be aired at Monday, Wednesday and Friday at 7-9pm for the first week (450,000 x 9= 4,050,000) One 30 seconder TVC will be aired at Monday, Wednesday and Friday at 7-9pm program (Between NXT and Inside PGA) for the second and third week. (6 x 450,000=2,700,000) Two 30 seconder TVC will be aired at Sunday, 79pm for program for three consecutive weeks (6 x 450, 000= 2,700,000)

Total: P9,450,000

Jack TV

30 seconder, Php 650,000

Two 30 seconder TVC will be aired at Tuesday, Thursday and Saturday at 7-9pm program (Raising Hope and Big Bang Theory S4) for three consecutive weeks. (18 x 650, 000= 11, 700,000) Total: P11,700,000
GRAND TOTAL COST FOR TVC: Php 21,150,000

45 seconder, 2 spot per program for three consecutive weeks

The RX Concert Series (Monday, 7pm 8pm) The Love Clinic (Tuesday, 10pm 11pm) Radio 1 (Saturday, 12pm 2pm) 93 Flava (Saturday, 10pm 12mn) ( 24 x 14,700 = 352,800)

15 seconder, 5 spot per program for three consecutive weeks

Back to the Eighties (Wednesday, 10pm 11pm) Heard on Thursdays (Thursday, 10pm 11pm)

Jam 88.3
http://www.jam883.fm/station/station.htm

5 seconder Php 5,400 45 seconder Php 13,500

15 seconder, 5 spots per program and per day for three consecutive weeks
Daily (Mondays through Thursdays) The Daily Stew with Roanna 6-9 PM High Times with Mike 9-12 MN (120 x 5400 = 648,000)

45 seconder, 5 spots for three consecutive weeks

Blood Type A (also, Blood Type Asia) Saturdays, 6:00 PM to 9:00 PM (15x13500= 202,500) Total Cost: Php 850,500

http://www.pacificmags.com.au/Pages/ Magazines/MediaKit.aspx?mid=1ab00104 -8088-4c6d-b692-3aefdc07f4bd

OBC-Outside Back Cover, Bleed Page Full Color, 1 month issue only Php 150,000

OBC-Outside Back Cover, Bleed Page Full Color, 1 month issue only Php 150,000

http://www.mb.com.ph/content/advertise -We

will have our ads at Monday, Wednesday and Friday for three consecutive weeks B&W Size , Php 75, 127.50 (Php75, 127.50 x 9 = Php 676, 147.50) -Also we well have Sunday for three consecutive weeks Full Color one whole page Php 176,490 (Php 176,490 x .30 x 3 = Php 688, 311) Total: Php 1,364,458.50

HTTP://WWW.INQUIRER.COM.PH/PRINTADRATE.ASP

-We will have our ads at tuesday, thursday and saturday B&W page (5x24ccm) php 42,360.00 (php 42,360 X 9 = php 381,240) - also we well have sunday for three consecutive weeks full color page (9x27ccm) php 178,021.80 (php 178,021.80 x .15 x 3 = php 534,065.40) Total: php 995,415.21 GRAND TOTAL COST FOR PRINT: php 2,809,873.71

Billboards

http://www.sulit.com.ph/index.php/view+classifieds/id/3193661/Bill board+Ads+Space.+EDSA,+Munoz,+QC.+First+Come+First+Serve!?ref erralKeywords=billboard+advertising+rates http://www.outdoorads.webs.com/

EDSA, Munoz, QC. 80ft(H) x 50ft (W) Single Face P 220,000.00/ Month

http://www.sulit.com.ph/index.php/view+classifieds/id/3187692/Billboard+Ads+Space.+A+Bonifacio, +Balintawak,+Quezon+City?referralKeywords=billboard+advertising

A. Bonifacio, Balintawak, Quezon City 60 feet x 60 feet - single face P 170,000.00/Month

http://www.sulit.com.ph/index.php/ view+classifieds/id/2711815/C5+cor.+Kalayaan+Ave.,+Makati+City+ (Wall+Ads)+Billboard+Site?referralKe ywords=billboard+advertising+rates# imageGallery

C-5 CORNER KALAYAAN AVE., MAKATI CITY 50ft. (H) X 60ft. (W) Single Face P 300,000.00/Month

http://www.sulit.com.ph/index.php/vie w+classifieds/id/3055909/EDSA+Guadal upe+Billboard?referralKeywords=billboa rd+advertising+prices#imageGallery

EDSA Guadalupe Northbound 60Hx 4OW Single Face Php 655,000/Month

http://www.sulit.com.ph/index.php/view+ classifieds/id/233106C-5+Across+Ma rket+Market+Billboard+Site?referralKeywo rds=billboard+rates

C-5 across Market-Market Mall, Makati City 45ft.(W) X 20ft.(H) Single Face PhP 80,000.00/Month

http://www.sulit.com.ph/index.p hp/view+classfieds/id/3086530/ Available+Billboard+on+EDSA+Ort igas EDSA Ortigas Poveda Compound between Shaw Blvd. and Ortigas Ave. 40ft (H)x 90ft.(W) Php 475,000/month

http://oohresource.multiply.com/photos/hires/upload/RF6DTwoKCqwAAHrbqAE1?xurl=http://oohres ource.multiply.com/journal

EDSA Pasay Roxas Blvd.bound fronting Heritage Hotel 40H x 60 W Pho 220,000/month

TOTAL BILLBOARD ADVERTISEMENTS: Php 2,120,000

ADAM ads will also be place on 50 units of bus Around the metro for 3 months as according to the Duration of the contract Full back Size 9ft x 8ft 3months@ Php 15,000/month minimum of 10 units Captivate Advertising Services 964-2357 (15,000x3months = 45,000 x 50units = 2,250,000)

LRT & MRT Ads

ADAM ads will be heavily placed on LRT line 1, line 2 and MRT Php 2,544,800