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Extravert or Introvert?
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Reeves and Nass had subjects solve a problem and then discuss solution with the computer (via a textual interface) Language variables manipulated to provide different system personalities:
Dominant:
Always goes first Strong language Uses assertions and commands Indicates high confidence
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Submissive:
Goes second Unassertive language Uses questions and suggestions Indicates low confidence
Extraversion
Neuroticism
social interest and positive affect "arousal level in the cortex" (lower levels = more extravert) Response to stressors and negative affect "activation thresholds in the limbic system" (lower thresholds = more neurotic) Aggressiveness, individuality "testosterone levels?" (higher levels = more psychotic)
Psychoticism
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Work has focussed mainly on Extraversion in speech What has this found?
Talk more in discussions (Carment et al., 1965) Distinguished by speech cues (Scherer, 1979) Specific (eg. syntactic category) and less specific (style) features related to lexical choice proposed (Furnham, 1990) LIWC content analysis program used with transcriptions to look at warmth and dominance facets of Extraversion (Berry et al., 1997)
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Textual Personality
Can we replicate Pennebaker and King's findings? How else is personality embodied in text
Which linguistic features are most important for personality? What can more sophisticated computational linguistics techniques reveal?
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105 subjects generating two texts each Each completed the Eysenck Personality Questionnaire Each then composed two emails:
"To a good friend whom they hadn't seen for quite some time" One concerned past activities over the previous week The other concerned planned activities over the next week.
Each message took around 10 minutes to compose and submit by HTML form. The resulting 210 texts contain 65,000 words.
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Interpretation
And they write more loosely (with fewer exact number expressions)
For eg. several vs five Supports Furnhams hypothesis
But:
The variance explained is not as great as for P and N Correlations not as strong as found by Pennebaker and King
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Select high-E and low-E subcorpora by taking texts from subjects with E-score > 1 s.d from mean (cf. Dewaele and Pavlenko, 2002):
21 High E versus 17 Low E 12,000 words versus 8,000
Generate bigram profiles ranked by Dunning's log-likelihood statistic (top 50 bigrams with frequency >= 2, p < 0.001). Calculate relative frequency ratios (Damerau 1993) for bigrams common to both subcorpora
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On the surface
The gross features are perhaps the most intuitive in their representation of the Extraverts or Introverts. For example, [<START> hi], the <START> marker followed by hi, was unique to Extravert texts;
message-initial hi.
By contrast the more formal [<START> hello] was found solely in Introvert texts Use of punctuation also differs between the two groups:
Extraverts preferring multiple exclamation marks [! !], and solely using multiple full stops [. .] as in the elliptical (...) features of informal style, and looser use of language.
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Quantification
Extraverts show a preference for [a bit] and uniquely use [couple of]. Not only does this demonstrate an Extravert tendency to be looser and less specific, it also apparently reveals a tendency towards exaggeration on the part of the Introvert.
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Valence
Bigrams containing negations were used significantly only by Introverts, as in [i dont] and [dont know]
(indeed [i dont] is the bigram with most frequent use of i)
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Personal views on capability are suggested by the different collocations with infinitival to.
Similarly, collocations with the verb be show a distinction in use of modal auxiliaries which has an effect on the projection of certainty.
For example, Introverts uniquely use the weaker [should be] Extraverts prefer the stronger predictive [will be], and contracted form [ill be] (i will be).
Extraverts demonstrate ability with want, need, and able (to) Introverts more timidly and tentatively are [trying to] or [going to]
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Summary
CASA tells us that linguistic personality might matter Simple techniques can confirm known linguistic features of extraversion and uncover new ones Applications:
Interface agents Personality Language Checker
Future work:
Test sensitivity of readers to personality features Investigate feature generalisability
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Take care!
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