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Introduction:
Christensen in his disruptive innovation theory describes two types of innovations: sustaining innovations and disruptive innovations. Sustaining innovations are what move companies along established improvements trajectories. These are improvements to existing products. For example the web is fundamentally a sustaining innovation. It is an improvement on the Internet which existed initially as large wide area networking (WAN) system. Disruptive innovations, in contrast, introduce a new value proposition. They either reshape existing markets or create new ones. Hence, there are two types of disruptive innovations: low-end and new-market. Examples are server virtualization for new market low disruptive innovation and example for low end disruptive innovation is WEB, as it has allowed many companies to capture a much larger consumer base through the provision of their goods and services at much-reduced prices.
Cloud Culture
Organisations develop their own cultural identity as they grow. The cultural identity of organisations is the way of conducting their business, epitomised in the values exhibited by their employees when they decide which orders are more important, what type of customers should have priority. When great changes such as disruptive innovation occur, the organisational culture generates cultural inertia which is difficult to overcome directly. It is often a key reason why managers fail to introduce timely and substantial change, even when they know that it is needed. Due to the above challenge the companies IT departments would resist to move to the cloud.
Cloud Culture
Problems
Cloud computing, is an emerging computing service paradigm and, like other services of this scale, complexity and novelty, there are likely to be some issues associated with this innovation. 1. Loss of control 2. Vendor lock-in 3. Security, privacy 4. Reliability
Benefits
Cloud computing has many operational benefits :
1. 2. 3.
Conclusion
Cloud computing is both a sustaining and disruptive innovation. Cloud computing has enabled the provision of good-enough and affordable computing services to a much wider market. Evidence suggests that this innovation is likely to grow in popularity, especially in the present global economic environment of budgetary cuts. Implementing this innovation is likely to require a fundamental and cultural change in how organisations view their IT resources, conduct their business and prepare for the future.