Business Plan Institute of Executives and Professional Development

Munir Ahmad FCMA - MBA

Executive Summary

Institute of Executives and Professional Development (IEPD) has been established to promote education, training and development. IEPD will be targeting at professionals and corporate sector. IEPD will have steep revenue growth.

Objectives
To have sustainable growth Achieve Break Even in first year To have regional operations

Mission

To develop professionals and corporate sector to International standards.

Key To Success
Customer satisfaction minimum 90% Strategic Alliance with existing players. Innovation Service Quality

Company Summary

IEPD is a division of ECO International (Private) Limited. ECO was incorporated in 2007 with objectives of training, development and education.

Start Up Summary

IEPD plan to start with 1-5 days seminars and workshops leading to certifications and diplomas in different professional fields.

Start Up Requirements

Start up requires a strategic alliance with well established organization in training and professional education.

Services

IEPD will provide training and education to students, professionals, small, medium and large scale organizations Covering Business Strategy, Project Management, Supply Chain, Finance, Accounting, HRM, IT, Taxation, Corporate Affairs, Soft Skills, Business Skills and MIS.

Market Analysis Summary

Pakistan is country of almost 170 Million peoples. 65% are having working potential. Most of them are illiterate, unskilled. Educated peoples dont have adequate professional skills. This provides opportunity to establish quality training development and education organization. There are numbers of organizations in the country but are providing training in few selected areas.

Market Segmentation
Students Entry Level professionals Professionals Corporate

Target market Segment Strategy

Students Entry level Professionals For students we have run print media campaign For professionals and corporate we have to go for Tele marketing and E-Mails

Education / Training Business Analysis

Due to high percentage of working population who wants to enhance competency and skill level to increase income. As a developing economy corporate sector want to increase efficiency. This provide good opportunity for education, training and development.

Competition and Buyer Pattern

Mostly trainings are arranged by corporate. Individuals are inclined to Certifications, Diplomas and degrees.

Strategy and Implementation Summary

Main point of our strategy is alliance with existing players and accreditation bodies globally.

Competitive Edge

Management is comprised of highly qualified and experienced professionals.

Market Strategy

Print Media, E-Mail, Tele marketing to existing customers of alliance partners. Targeting high end market.

Sales / Fee Strategy

IEPD will be a premium services organization. It will charge 100% education fee in advance and 50% consultation in advance.

Annexure

Financial Plan

Thanks