Corporate Sustainability

Corporate Sustainability
Innovation & Competitive Advantage
Copyright (2002 – 2008) by Reneker-Saas Pty Ltd. All Rights Reserved Page
Reneker-Saas
What is Corporate Sustainability?
Many definitions:
- “Eco-efficiency.” (World Business Council for Sustainable Development,

Schmidheiny 1993, DeSimone and Popoff 1997)
- “Meeting the needs of the present without compromising the ability of

future generations to meet their own needs.” (Brundtland, 1987)
- “An economy in equilibrium with basic ecological support systems.” (MIT,

Stivers, 1976)
“Time is probably the most important dimension of sustainability.

Whether a fossil fuel company is sustainable or not, depends on how
fast it can turn itself into a renewable energy company.” (Mark Wade,
Shell Corporation, 1998)
Bottom-line: Corporate Sustainability is a dynamic process, a

journey, rather than a tangible outcome or end state
Reneker-Saas
The Three Spheres of Corporate Sustainability
Corporate Sustainability
‘Shear-Zones’
Ec Pr Soc
o-E od ia
ffic uc l
ien tiv
ity
cy
Sufficiency
Copyright (2002 – 2008) by E-Novation Pty Ltd. All Rights Reserved Page
Reneker-Saas
‘Shear Zones’
Eco-Efficiency
- Shear zone of economic and environmental sustainability. The notion that

economic and environmental goals may be reached at the same time is
increasingly being accepted.
Social Productivity
- Shear zone of social and economic sustainability. ‘Good ethics is good

business’. The majority of publications refer to social responsibility.
Sufficiency
- Shear zone of environmental and social sustainability. What level of

consumption is sufficient in the face of limited environmental resources?
Ethical dilemma in case the right (sustainable) thing to do is not the
profitable choice.
Reneker-Saas
Enterprise Management Perspective
R
Op eso Gr
tim urc ow
isa e th
tio
n
Innovation
Enterprise
Social
Reneker-Saas
Corporate Sustainability:
Demands new and innovate choices and ways of thinking
Creates meaning and motivation in the workplace to achieve

sustainable economic, environmental and social benefits
Is of consequence across all financial, operational and human

dimensions of a modern enterprise
Depends on effective internal and external stakeholder participation

and collaboration
Requires standard and integrated approaches to measurement,

reporting and managing opportunity and risk
Can and should be leveraged to build sustainable competitive

advantage
Reneker-Saas
Corporate Sustainability – Investor Perspective
Sustainability and Corporate Social Responsibility (CSR) are

commonly part of an Enterprise Risk Management process. However,
Corporate Sustainability needs to be given special recognition
Corporate Sustainability initiatives are not inhibiting growth –

enterprises that are committed to Corporate Sustainability are
making good investments
- Carbon Disclosure Project
- Dow Jones Sustainability Index
A report released by Goldman Sachs (June 2007) demonstrated that

enterprises who are implementing sustainability strategies designed
for competitive advantage outperformed the overall stock market by
25%. Within their own sectors, 72% of these enterprises
outperformed their peers
Reneker-Saas
Corporate Sustainability – Consumer Perspective
Reneker-Saas
Life Cycle of Corporate Sustainability – Baseline
Competitive Strong competition

Relevance for recognition as
pro-active
Leader advantages
for best practice
First mover Issue is being

advantages for 1st accepted as the cost
mover possible f of doing business; no
n e o ion more positive
Zo cret recognition
s
Di
Potential threat,
so far no costs or
profit associated
latent emerging growing mature decline
Reneker-Saas
Life Cycle of Corporate Sustainability – Deviations
Competitive An issue that has not

Relevance been solved bounces
back
f
n e o ion
Zo cret
s
Di
Voluntary industry
agreements to avoid
further transformation
latent emerging growing mature decline
e-novation
Competitive Advantage
Reneker-Saas
Sustainability Reporting
Corporate Sustainability Reports
- “While there are examples of social and ethical accounting and auditing
initiatives which include elements of financial and environmental issues, data
and perspectives, they tend to involve compilation rather than the required
integration.” (Zadek & Gonella, 1998)
“If we at British Telecom add an environmental and a social report on

top of the financial report this does not automatically result in a
sustainability report.” (Tuppen, BT, 1998)
Organisations need to understand the interplay between economic,

environmental and social consequences across their business
strategies, tactics and plans
Corporate Sustainability is about systems analysis,

integration and holistic thinking
Reneker-Saas
Critical Success Factors
Innovation
- Harnessed correctly, innovation can deliver absolute competitive

advantage
Life-Cycle Perspective
- Assess upstream and downstream enterprise impacts
Relevant Impacts
- Assess potential and latent problems
Reduce Complexity
- Do not get overwhelmed by the shear amount of data and information

- Tools must be easy to handle by non-specialist line managers
- Tools must be relevant to decision-makers
Reneker-Saas
Strategies
Product Service Systems (PSS)
- Shared use of resources to save money, increase access and reduce

carbon footprint, e.g. taxis and Software as a Service
Product Re-Use
- Recycling and ‘Up-cycling’ to reduce solid waste and emissions
Evangelising sustainability into the supply chain
- Working collaboratively together with suppliers and partners to adopt

sustainable business strategies
Investor-driven innovation
- Integrate Corporate Sustainability into Corporate Governance
Reneker-Saas
Reneker-Saas Approach
Reneker-Saas
Credentials
Value Chain Corporate Corporate Risk Service
Management Sustainability Governance Management Management
The World Conservation Union
Unisys
Honeywell
Westpac
CSIRO
Coca-Cola
Campbells Arnott’s
Allianz
ActewAGL
Reneker-Saas
More Information
Reneker-Saas Australasia & Head Reneker-Saas Greater China
Office.
256 Fa Yuen Street
Suite 2, 18 Quadrant Street Kowloon Hong-Kong
Rhodes NSW 2138 Tel: +852 2759 3906
Tel: +61 (2) 95332335 Fax: +852 2758 3009
Email: info@reneker-sass.com Email:
info-hk@reneker-rowe.com
Reneker-Saas Europe
Reneker-Saas South-East
Asia
25 Lawrence Moorings,
Sheering Hill Lane, 1 Raffles Quay, Level 25 (North
Sawbridgeworth, Tower)
Hertfordshire CM21 9PE Singapore 048583
Email: info-uk@reneker-rowe.com Tel: +65 6622 5668
Fax: +65 6826 4044
Email: nfo-sq@reneker-rowe.com
Reneker-Saas United States
Suite 3, West Balboa Boulevard

Newport Beach, CA 96623
Tel + 1 1-732-287-5022

Corporate Sustainability

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Corporate Sustainability

Innovation & Competitive Advantage

What is Corporate Sustainability?

- “Eco-efficiency.” (World Business Council for Sustainable Development,

- “Meeting the needs of the present without compromising the ability of

- “An economy in equilibrium with basic ecological support systems.” (MIT,

“Time is probably the most important dimension of sustainability.

Bottom-line: Corporate Sustainability is a dynamic process, a

The Three Spheres of Corporate Sustainability

- Shear zone of economic and environmental sustainability. The notion that

- Shear zone of social and economic sustainability. ‘Good ethics is good

- Shear zone of environmental and social sustainability. What level of

Enterprise Management Perspective

Demands new and innovate choices and ways of thinking

Creates meaning and motivation in the workplace to achieve

Is of consequence across all financial, operational and human

Depends on effective internal and external stakeholder participation

Requires standard and integrated approaches to measurement,

Can and should be leveraged to build sustainable competitive

Corporate Sustainability – Investor Perspective

Sustainability and Corporate Social Responsibility (CSR) are

Corporate Sustainability initiatives are not inhibiting growth –

- Carbon Disclosure Project

- Dow Jones Sustainability Index

A report released by Goldman Sachs (June 2007) demonstrated that

Corporate Sustainability – Consumer Perspective

Life Cycle of Corporate Sustainability – Baseline

Competitive Strong competition

First mover Issue is being

latent emerging growing mature decline

Life Cycle of Corporate Sustainability – Deviations

Competitive An issue that has not

latent emerging growing mature decline

Corporate Sustainability Reports

“If we at British Telecom add an environmental and a social report on

Organisations need to understand the interplay between economic,

Corporate Sustainability is about systems analysis,

Critical Success Factors

- Harnessed correctly, innovation can deliver absolute competitive

- Assess upstream and downstream enterprise impacts

- Assess potential and latent problems

- Do not get overwhelmed by the shear amount of data and information

Product Service Systems (PSS)

- Shared use of resources to save money, increase access and reduce

- Recycling and ‘Up-cycling’ to reduce solid waste and emissions

Evangelising sustainability into the supply chain

- Working collaboratively together with suppliers and partners to adopt

- Integrate Corporate Sustainability into Corporate Governance

The World Conservation Union

Suite 3, West Balboa Boulevard

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