Mobile Social Gamification & Gamification Y Kabir Ahmad

Market Research & Consultancy

Expert Areas: Digital Gaming Gamification Gambling 3G !G "usiness Modeling #$$ Social A%%lication Mobile Social $& 'earable Markets

Professional Attachment: Directing Analyst at *+eading Gaming Di,ision Steering Committee Member at

PROBLEM VS. OPPORTUN T! "

Gaming1 Define )n,ironment

Gamification1 Define Sustainable )ngagement

. /arnam Street & 0idely used

Social #amer "

2345 bln Social Gamer by 4627 5!8 are /emale !98 on Mobile *:45 mln 358 CAGR on Mobile ;latform

. Masha . Mind

$onnecte% Smartphone "

. /acebook & (DC

A #ame &eca%e "

#amif icatio n

. $rym

 <339 bln Market S%ending by 462: 768 Global 4666 #rganisation :68 )nter%rise ;rocess Mobile Gamification =68 '() #amin* V$ %eal in +,-' .Mi%%le/are sector
. Mind

Un%erl4in* Realit4 "

. Ra>at ;aharia

n%0str4 mpact "

. Yu?Kai Chou

$onnectin* Real 5orl% P0rpose "

"uild a ,irtual ,illage & Donate the items for a real ,illage in @ganda 366 thousands register gamers are

$omm0nit4 A/areness "

Make society a0are & habituated 0ith day? to?day 0aste management system ! million registered %layer

6ol%.it: Sol7in* Pro8lem "

Cracked the structure of %rotein?sni%ing enAyme that re%roduce A(DS ,irus in only 3

S0perBetter: Self mpro7ement "

Achie,e goals or reco,er from a setback Relies on the %rinci%les of %ositi,e

Performance mpro7ement "

Bran% En*a*ement "

&ending interface as game board

Retail Acti7ation an% Pro%0ct En*a*ement "

Redeemable ,irtual currency

5hat A8o0t #en ! "

&i*itall4 Nati7e #eneration "

!38 %lay social games Cearly 2668 are digitally connected #utcome dri,enB not %rocess Multitasking eDtraordinaires )Dtrinsic life goals *moneyB fameB imageand less concerned for others #,erly self?confidentB entitlementB and self? absorbed 'ill o,ertake the ma>ority re%resentation of the 0orkforce by 4625 "ring?your?o0n?de,ice *"Y#D- em%o0ered E
Source1 ;e0 ResearchB Com%uter 'orld

A0stralian B0rea0 of Statistics

Tactical #amification Approach "

Meanin*f0l 7isionEF (t should sho0 users that their actions are for a greater good and can build u%on itself to initiate long?term change $ontexts for ci7ic learnin*EF Actions and feedback should re%resent that of the community the user is in 6oc0se% participationEF Actions should be focused on one common goal for the most meaningful res%onses and feedback $omm0nit4 responsesEF a community net0ork should eDist to su%%ort all those in,ol,ed and should build u%on itself o,er?

http://www.gamification.co/2013/08/02/the-future-of-gamification-lies-in-civic-engagement/

 $ V $ En*a*ement is the 60t0re #amification $ V $ Econom4 is the f0t0re #amification platform

#amification ! "". in +,-; <<<

=a8ir Ahma% Email: >a8ir?min%commerce.com t/itter: >a8irahma%+,,@ Lin>e%in: htt%1 0003linkedin3com in ka birahmad