Applying human traits to animals and things or ideas.

Personification

Comparison of characteristics of two different things using like or as.

The stock market is like a roller coaster ride--up and down.

My best friend was a backstabber. He told my girl friend I had been fired from my job.

Metaphor

Metaphor

Its a land of milk and honey.

Metaphor

Metaphor

No man is an island.

A repetition of initial consonant sounds.

Alliteration
The sign reads:

Education:
The inculcation of the incomprehensible into the indifferent by the incompetent.

Alliteration
If Peter Piper picked a peck of pickled peppers, how many pickled peppers did Peter Piper pick?

Gross exaggeration

Words written like the sound they make.

Words used that have a different meaning than the literal meaning.
You cant tell a book by its cover. Meaning: You cant know a person by their looks alone.

live out of a suitcase meaning traveling all the time.

name dropper Someone who wants others to know they associate with important or famous people.

had a ball meaning had a good time

Ill cross that bridge when I come to it.

Meaning: Ill deal with that when the time comes. Dont burn your bridges.
Meaning: Dont alienate people that can help you, or dont cut off your connections to opportunities.

man on the street meaning the ordinary or average man

highway robbery meaning charging too much i.e. Some credit card interest rates are highway robbery.

Example: I was late because I was caught in a traffic jam.