TASK AT HAND

We have been given the task to come up with a

product which is Innovative

A product which serves the society in various ways

INTRODUCTION
The A.N.T is designed to enhance humanitarian

organizations

such

as

the

United

Nations

for

transportation of food, water, medical supplies and housing units to disaster affected areas. Having swift as

well as all-terrain capabilities, the A.N.T incorporates a

new efficient system of distribution.

COMPANY PROFILE
COMPANY NAME : ARITRA

TYPE
FOUNDER

:
:

NBRD (CIA)
MR. BHARGAV MITTAL

INDUSTRY
PRODUCT CAPITAL

:
:

AUTOMOBILE
A.N.T., TRAWHEEL MOSCOW, RUSSIA ` 620 crore 325 EMPLOYEES

CORPORATE OFFICE : : HUMAN RESOURCE :

OUR VISION
We will establish ARITRA as a company which will help the world in times of disasters and war and

thereby, come up with products which will help the

society in all possible ways.

OUR MISSION
Our mission is to strive for synergy between technology, systems and human resource to produce product that meets the quality, performance and at the same time maintain the highest standards of ethics and social

responsibility.

CURRENT SITUATION
Everyday, we are witnessing unavoidable effects of the
global climate crisis which is creating an impact in all parts of the world.

We ARITRA have come up with The A.N.T. (Assistance

in No Time) solving problems which needed a solution from the past.

MILITARY EXPENSES

MILITARY EXPENSES

INSPIRATION
Inspiration from the anatomy and mentality of ants

themselves
Adopts styling cues from the aesthetics of ants being a 6-wheeled vehicle and can carry 10-50 times their own body weight, and travel quickly and efficiently over any terrain, just like an Ant

MARKETING MIX
PRODUCT PROMOTION PRICE

PLACE

PRODUCT
The A.N.T runs on a unique system especially designed
for a more rapid response in transporting supplies. A.N.T. has two modes:

Rapid Mode
Transport Mode

MODES

TRANSFORMATION

FEATURES
Temporary Housing
Loading and Unloading Storage Unit of High Capacity

Bullet Proof
Steady and Stable Unit Transformable

TECHNICAL ASPECTS
The System Suspension

Ingress and Egress

Safety Technical Issue

RAW MATERIALS
Polycarbonate Silicon Aluminum Plastic

Steel
Hard Solid Rubber Bullet Proof Glass

Copper
Lithium

PROMOTION
A professional approach to UNO with demonstration of the product at the UNO conference (192 member countries) to spread awareness about the products capabilities. Selling the product to the member countries with the

support of the UNO, promising them 5.7% of the Sales

PRICE
Owing to the quality and capabilities of the product, A.N.T. would be sold for ` 1.75 Crore per unit which is
equal to US $386,900 (approx)

PRODUCTION LOCATION
We are setting up our plant in Kaluga, Russia for the
following reasons:

Kaluga is well connected by road network (160km from

Moscow)

An export Processing Industrial Park is also developed

All other requirements are easily available as there are

other

automobile

manufacturing

units

such

as

Volkswagen, Volvo, Citroen located nearby.

PLACE
Manufacturers -> UNO Member Country (consumer)
based on the order placed. An order could be placed through the UNO headquarters as we dont have Retail Stores. We also have E-commerce Facility i.e. online selling of goods where orders could be placed through the UNO interface provided to the member countries by the UN.

TARET MARKET
UN Member Countries For developing a facility which
would help in providing aid, food and medical facilities effectively and easily.

AFTER SALES
MAINTENANCE & WARRANTY
Warranty - 5 year / 120000km, 3 year / 60000 km service On site servicing will be provided

The customer can call the customer care or send an email and request for service.

SWOT ANALYSIS
STRENGTH WEAKNESS
OPPORTUNITIES THREATS

STRENGTH

OPPORTUNITIES

Can lift up to 50 times its weight Setting up service centers Can be transformed to a tent for Launching more innovative accommodation products in future

A great help during Natural

calamities as well as Wars Bullet proof, Water Proof

Launching low range products

Contributing in bringing about National Peace

WEAKNESS
Regular servicing required Not for commercial use

THREATS
Duplication of Technology Misuse by Anti-social Groups

FINANCE
SOURCE
Our total investment on this project is ` 620 crore. The project is financed by: Government of Russia ` 219 crore

UNO ` 151 crore

ARITRA ` 150 crore

Angel Investors ` 45 crore (ROI @ 15% p.a. 1 year)

Loan ` 55 crore (Return @ 12.5% p.a. for 1 year)

FINANCE
BREAK UP (Expenditures) for I Year

Expenditure of approximately ` 1,729.65 crore during the 1st Year

FINANCE
COST PRICE

The cost price per unit would be approximately ` 1.36

crore (Car ` 70.27 Lakh, Tent ` 65.73 Lakh) SELLING PRICE Selling Price per unit ` 1.75 crore (Car ` 90.42 Lakh, Tent ` 84.58 Lakh)

FINANCE
MANUFACTURING

We will be manufacturing 1100 units during the 1st year

PROFIT Our Net Profit would be 22.28% BREAK EVEN POINT 2nd Quarter of the 2nd Year

CSR
CORPORATE SOCIAL RESPONSIBILITY
CSR is the integral part of ARITRA. At ARITRA, Corporate Social Responsibility is not just a duty; it's a way of life. We will be donating 0.52% (` 10.01 crore for the 1st year) of our Sales to UNICEF

USP
UNIQUE SELLING PROPOSITION
Amalgamation of sophisticated design and technology which would help the society in making a better tomorrow

CONCLUSION
Through its innovative system, aesthetics and design,
the A.N.T provides a direction in preserving human life as the growing number of natural disasters are

occurring. The A.N.T will hopefully inspire others to

design for the right reasons and to be open to redesign from scratch.

OUR APPROACH TO UNO MEMBER COUNTRIES

WORKING OF A.N.T.

THANK YOU!