Kiehls

496571281 Viola 496241290 Alice 495230529 Vivian

Intro

Kiehl's is a premium American cosmetics brand retailer, founded in New York City's East Village in 1851. It currently has stores worldwide and is owned since 2000 by the Loreal cosmetics group. Kiehl's specializes in making premium skin, hair, and body care products, and its formulas utilize extensive herbal and pharmaceutical knowledge passed on through generations of manufacture.

Brand Overview

Kiehl's is a New York-based manufacturer of a full line of body, hair, shaving, and fragrance products for both men and women. Selected items are also made for dogs and horses.

Corporate philosophy

It does not mention beauty, beauty products, or fashion . Making the world a better place through a daily commitment to excellence.

Slogan

Love Life

Core Value

Science Education Giving Service Respect Quality

Charity

Dedicated to to pay back to the society. Protecting the environment. Concerning disadvantaged children. Concerning the issue of Aids.

Charity

30 years ago, as Kiehls set their corporate philosophy, they clearly declared their strong faith to pay back to the society, since then, giving feedback to the society becomes the corporate philosophy. Protecting the environment, concerning disadvantaged children and concerning the issue of Aids are the main charity they do. Through participating charity activities, they want not only to publicize their brand but also gather all peoples ability to accomplish a better world.

2006, Global Earth Day, raised money for the activity of Danshui rivertracing. To encourage people to explore the issue of river-protecting. A kiss to AIDS babies, raised money for AIDS babies medicare and dwelling house .

2007, raised money for (children without parents company while they are after school hanging about on the street like duckweed). To form reading activities for them.

SWOT Analysis

Strength

1.Overseas market. 2.The organization system is complete. 3.They fully practice their business principles and core values. 4.They have a great plan for realizing goal. 5.They have a mature research and Development department.

SWOT Analysis

Weakness

1.It doesnt have appealing packages. 2.They are not very well-known in Asia.

SWOT Analysis

Opportunity

1.They improve their products consulting customers requests. 2.International expansion. 3.They don't test on animals, that appeals to people who protect animals. 4. Growing organic market.

SWOT Analysis

Threats

1. Advertisements are not well-exposed. 2. Unit-price is higher. 3. Strength of competition. 4. Fluctuation of foreign exchange rates; Economies.