Escolar Documentos
Profissional Documentos
Cultura Documentos
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• Hiiii friends please see the presentation.
• And insert your part accodingly. Make
sure your contribution should be enough
so that you can answer to the versha
madam.
Advertising
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Advertising
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Advertising
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Extensive Retail Presence
High Reach Retail Presence
- Education through promoters
-Sampling at the Point of Sales
-Clutter Breaking FSU’s
Outdoor Campaign
High Visibility Outdoor Campaign through a
mix of outdoor media
-Hoardings
-Bus Shelters
-Utility
Road Shows & Mall Activations
Kara Skin Zones at Malls /
Kara Road Shows at Key
Marketplaces
•Complete rejuvenation ritual with
Kara beauticians
•Fresh natural ingredients to draw in
crowds
•Consumer engagement game to
match variants to usage triggers.
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Personal Selling
• Sales representative go to the different
institute for the promotion of their Goods.
• We talked to Mr. Inderpreet Sodi (area
sales manager) and and Mr. Ravi.
• They Generally go to BPO, hospitals,
Aviation Industries (Kingfisher is present
customer), Beauty parlor, Pharmacy
Company, retailers etc.
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P S …..
• The Process they Adopt is as follow..
At first they go to any
company or institute and try to meet the
concern person and show their PPT.
While presentation they try to convince the
prospective customers
And after observing the
interest they decide the number of
samples to be given.
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P S….
• They do not do proper prospecting . Generally
cold calls are made.
• We tried to know the role of personal selling
from the company point of view.
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Ps…..
• How the sales • What is the most
persons are important thing you
recruited ? considered while
After identifing selection ?
the need of Sales
Experience
person generally
internal
recruitment is
done in our
department.
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Sales Promotion
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Public Relation
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Year Round Magazine Visibility
• Opening DS, gatefolds across all top magazines ( Femina, Filmfare, Women’s Era, Grazia,
Elle, Cosmopoliton…)
• Sustained through the year
• Places it at par with international skin care brands
1 Month Newspaper
Campaign
Thank You
………………………
For further queries, suggestions or
comments
santurajanand@gmail.com
raj1_anand@yahoo.com
Mob. No. 9899413801