Barista Lavazza

Barista Lavazza Pioneer of Caf Culture in India Inception : Feb, 2000: at Basant Lok, New Delhi.
Brand Objective Provide authentic Italian coffee drinking experience Offer Experience in a warm, friendly, no pressure environment. Provide a third space, integral to our guests Lifestyle to relax and unwind.

Over 100 years of life and work, dedicated exclusively to coffee. A human and entrepreneurial adventure started by Luigi Lavazza in 1895, in a small grocery store in the heart of old Turin (Italy).

Lavazza organises its structure to expand into foreign sales in France.

Subsequently, its subsidiaries in Germany, the United States, Austria, UK, Spain, Portugal, Brazil and India are set up.

Lavazza ranks first on the European espresso market with a 40,7% market share and ranks seven as importer of green coffee worldwide, with over 2.300.000 bags of green coffee imported last year.

Caf Formats

EB Caf Format Express Food Generic Beverages Easy Environment

EB+ Caf Format Variety in Food Deli Sandwich Station Generic Beverages Easy Environment

CRME Casual Dining Restaurants International Coffees Deli Sandwich Station Live Pizza Pasta Counter Plush Seating Table Service

Our Marketing Plan

Three Focus Areas:

1. Launch Consumer Validated Food and Beverages. 2. Activities in Store to drive Experience. 3. Refresh Store Look every quarter

F&B Launch
New products that are either addressing consumer need or providing theater at the store. Consumer Validated price and taste. Thematic Launch Valentine Launch & Hawaiian Summer

Experience @ Barista Lavazza

Activities/Facilities in Store to enrich Guest Experience - BluFi Enabled stores to download digital content - Wi Fi Enabled stores for added convenience - Big 10 Celebrations Assured gift with every Bill - Friendship Jam Annual Singing Competition - Live Bands year round Live Bands in selected stores

Why Barista Lavazza?

Socialize Pass Time

Most happening joint

Relax , Unwind Recharge , Energize Peace & Quiet

FNB Item .. Chocolate excess .. Brrrista Blast

BARISTA

Coffee, The drink Espresso Work : Have official meetings

To have fun Be With ownself To be seen at

Guest Profile

Mainly Young Adults Up to 20 yrs : 23% 19-35 year old : 46 % Equally male and female : 50 % female ; 50 % male Likely to come alone or : 75 % in groups of two Equally likely to come in same sex groups/ different sex groups

A Home away from Home

Brand Footprints

160+ nos. prominently located Barista Lavazza Espresso Bars Pan India presence across 25 cities Average group size of 3 nos. guests Average cheque size of EB Rs. 165+/EB+ Rs. 200+/Crmes Rs. 300+/Average walk ins of 400 nos. guests (per day, per outlet) Average Time spend - 25 mins. Peak hrs. - 4:00pm ~ 8:00pm

Guest Experience Opportunity

Brand

Visibility

Experiential Marketing
A space for the guest to interact with a brand

Guest
Touch Point Guest

Critical to ensure the experience is part of Barista and not intrusive We recommend a mix of static visibility and in store activation

Interaction

Sampling

Our Offerings & Costs ( Per Week Per Store cost is mentioned, Taxes Extra)
FLYERS TENT CARDS POSTER STANDEE

Rs 7000 PROMOTERS

Rs 5000 WALL BRANDING

Rs 3000 DROP BOX

Rs 5000 TRAY MAT / COASTER

Rs 5500

Rs 12600

Rs 3500

Rs 5000

Some of the Brands that have associated with us.