Strategy LG Mobiles7

"In the name of Allah, most Gracious,
most Compassionate".
We must start our work with the name

of Almighty Allah, that He will show us the
right path and help us to complete
our work with accuracy.
Communication Strategy 1
Communication Strategy of
LG MOBILES
Presen
ters
Miss. Anzil Mosood Khan
Miss. Humaira Kiran
Miss. Aaminah Shahid Siddiqui
Miss. Anila Iram
Miss. Ayesha Nawaz
Mr. Umair Saeed Khan
Communication Strategy of an
Organization (Summary)
• Introduction
– What is a communication strategy?
Introduction
• Communication:
– The exchange of thoughts, messages, or
information by speech, signals, writing, or
behavior such that that the recipient understands
clearly what the sender intends.
Introduction
Communication Strategy :
A communication strategy outlines a process

for communicating and sharing information
on project benefits and facts to target
audiences and stakeholders. It is a tool used
for promoting the awareness, knowledge and
understanding of a project.
Communications
Strategy
A Communications Strategy:
• Will help deliver a focused, consistent message about the

organization.
• Ensures everyone in the organization delivers the same message
and understands desired impact.
• Is an internal guide and should be detailed.
• Ensures most efficient use of limited resources.
• Prioritizes between conflicting demands.
• Gives clear direction for everyday activity.
• Provides milestones to measure future success.
Communications Disciplines
A Communications Strategy includes:
• Internal Communications
– What type of communication • External Communications
tools used (fax, email system – Public Relations
etc)?
– Direct Marketing
– What kinds of Problems, – Advertising
themes, factors (issues)
– Branding
being faced while using these
tools? – Media Relations
– Methods of Evaluation of
– Donor Relations
employees? – Business Community
– Customer Services? Relations
• What are the issues?
• What are the messages?
Company Profile
Before designing the plan, ask some fundamental
questions:
• Why does this organization exist?
• What is it trying to achieve?
• How aware is the public of the organization’s work?
• What is the public’s opinion of the organization’s work?
Communications
Strategy
Our strategy establish:
• Objectives
• Audiences
• Messages
• Message Delivery
• Methods of Delivery & Tone
• Timelines
• Budget
• Resources
• Evaluation and Amendment
Objectives
• Align communications objectives with organizational objectives

(makes the case for proper resourcing of communications activities).
• Determine what you want people to know about the organization

(e.g. create awareness, strengthen relationships or produce an
action?).
• Set short & long term objectives:

– Where do you want the organization at the end of a campaign?
– Where do you want the organization in 1 year?
– Where do you want the organization in 3 years?
Audiences
• Identify the audiences you need to target to achieve organizational

objectives (The “general public” is too vague.).
• Prioritize the audiences (you have more than one audience.).
• The more you narrow down your audience, the more effective your
message will be.
• Find out how your target audience gets its information (newspaper,
radio, internet, etc.).
Messages
• What do you want to say? (your key message).
• Ask yourself, “Why should the target audience come to us?”
• Key messages:
– should be simple and consistent.

– should be incorporated into news releases.
– should be used by spokespersons in interviews with media or with
stakeholders.
Message Delivery
• Branding (consistent with messages, logo, colors, fonts).
• Memorable name, slogan, logo is best (3 word statement--for

example, “Just do it”).
• Determine tactics (e.g. news release, e-mail to clients, speech at

event).
• Designate spokespersons for public and media enquiries.
Methods of Message
Delivery
Identify the most appropriate methods of message
delivery to the audiences & customize the tone of key
messages.
Some examples:
• Personal contact, special events, trade shows, seminars, word of

mouth, personal letter, e-mail messages, presentations.
• Direct mail, newsletters, brochures, posters, store window displays,
billboards, transit boards, annual reports, facts sheet, banners,
greeting cards.
• Print publication (newspapers, magazines).
• Electronic media (Website, TV, radio, videos, CD’s).
Strategy & Timelines
• Prepare a detailed plan of action.
• Do you want a big blast of publicity or a steady flow?
• Prepare targets and timetables (e.g. 18 presentations over 6

months).
• Each method of communication has its own time restraints or limits.
• Media releases should be timely (e.g. magazine stories 3 months in

advance, news releases 2 days in advance).
Budget
• What is the plan going to cost?
• In an ideal world, would simply be cost of implementing the strategy.
• Non-profits unable to do it all, need to narrow the options.
• Funders more likely to contribute to a specific method if it is part of

an overall communication strategy.
Resources
• Always deliver what you promise and never over- promise.
• Use your resources and time lines to set legitimate levels of

expectations.
• Target resources at the most effective method, even if not the most
glamorous.
Evaluation & Amendment
• Evaluation is an early warning system that enables changes in

strategy.
• Ongoing evaluation is difficult to maintain but necessary to

determine if efforts are successful.
• The best strategy is one that is flexible and changes over time.
• Consider a Communications Audit to assess the effectiveness of

strategy.
• Use the audit results to amend the strategy.
Making plan (1)
• Dividing the duties

• Discussions with management
• If needed, hiring consultants
• Studies and analysis done previously
• If needed, making new researches
Making plan (2)
• Brainstorming inside the organisation
• Draft
• Budget, argumentation to get money
• Making of the final version and presentation
to the board
• Shorter version for public
• Training of the team
• REALIZATION!
Internal communication
is essential: staff are your #1
audience
Your staff need their questions
answered.
What does it mean for me?
Nothing beats
face-to-face communication.
I love it when You’re so
we unite. coordinated!
Senior management paints the big
picture, the conditions that drive
decisions.
Schedule your coordination experts
to talk with your UN team regularly.
Coordinate word of mouth and make it
part of your communications plan.
Tell me a story
that makes my
conversations more
interesting
Make it something
I really care about
Make it fun,
credible and
memorable
Make it something
I can easily tell
others
Be true, so I don’t
look like a liar
Be creative about the venues you
choose for internal communications.
Strategic
communication
s is about
pursuing
concrete
outcomes that
promote
development
and strengthen
the UN country
team.
Work together to develop a
Country Team
Communications Strategy.
The country
team’s UN
Communication
s Group should
unite to help
agencies
communicate
together.
Internal
communication
is essential:
staff are your
#1 audience
Consider pooling communications
funding, HR and office space.
Communicate to unite your team and
convince it to deliver what you promise.
the choice
?

Strategy LG Mobiles7

Enviado por

Dados do documento

Descrição original:

Direitos autorais

Formatos disponíveis

Compartilhar este documento

Compartilhar ou incorporar documento

Opções de compartilhamento

Você considera este documento útil?

Este conteúdo é inapropriado?

Direitos autorais:

Formatos disponíveis

Strategy LG Mobiles7

Enviado por

Direitos autorais:

Formatos disponíveis

"In the name of Allah, most Gracious,

We must start our work with the name

A communication strategy outlines a process

• Will help deliver a focused, consistent message about the

• Why does this organization exist?

• What is it trying to achieve?

• How aware is the public of the organization’s work?

• What is the public’s opinion of the organization’s work?

• Align communications objectives with organizational objectives

• Determine what you want people to know about the organization

• Set short & long term objectives:

• Identify the audiences you need to target to achieve organizational

• Prioritize the audiences (you have more than one audience.).

• What do you want to say? (your key message).

• Ask yourself, “Why should the target audience come to us?”

– should be simple and consistent.

• Branding (consistent with messages, logo, colors, fonts).

• Memorable name, slogan, logo is best (3 word statement--for

• Determine tactics (e.g. news release, e-mail to clients, speech at

• Designate spokespersons for public and media enquiries.

• Personal contact, special events, trade shows, seminars, word of

• Prepare a detailed plan of action.

• Do you want a big blast of publicity or a steady flow?

• Prepare targets and timetables (e.g. 18 presentations over 6

• Each method of communication has its own time restraints or limits.

• Media releases should be timely (e.g. magazine stories 3 months in

• In an ideal world, would simply be cost of implementing the strategy.

• Non-profits unable to do it all, need to narrow the options.

• Funders more likely to contribute to a specific method if it is part of

• Always deliver what you promise and never over- promise.

• Use your resources and time lines to set legitimate levels of

• Evaluation is an early warning system that enables changes in

• Ongoing evaluation is difficult to maintain but necessary to

• Consider a Communications Audit to assess the effectiveness of

• Use the audit results to amend the strategy.

• Dividing the duties

Você também pode gostar