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ENTREPRENEURSHIP

The Butterstick

SUBMITTED BY :- Alisha Khurana

ABOUT
CUSTOMER SATISFACTION in terms of quality and health

The Butterstick

INNOVATIVE IDEA

Target Upper middle class and high class

Appeals to todays generation, time saving

Attractive

Butterstick
The Butter Stick , may actually break the art form's rules. a conventional stationery glue stick, but with delicious dairy inside perfect for lathering up a piece of bread or toast without dirtying a knife. Easy, ergonomic dispensing also allows for total butter coverage.

INDUSTRY ANALYSIS

Health conscious CULTURE Time saving

High quality butter RAW MATERIA Packaging material plastic L


Taxes, state laws LEGAL

No direct competition in the segment COMPETI New concept in the area TION

TECHNOL New and advanced technology OGY New product INDUSTR Niche market available Y DEMAND

ORGANIZATIONAL PLAN

OWNER AND STAFF ( MANUFACTURING TEAM )


MANAGEMENT

LEGAL FORMS OF BUSINESS

SOLE PROPRIETORSHIP

DISCUSSED IN FINANCIAL PLAN


STARTING COST

CONTINUED BY FAMILY
CONTINUITY

SELF FINANCED
FUNDING

TRANSFERABILITY

TO FAMILY

CAPITAL REQUIREMENTS

SELF - FUNDING

MANAGEMENT CONTROL

OWNER HAS THE CONTROL

PROFIT/LOSS BORNE BY OWNER


PROFIT/LOSS

MANAGEMENT TEAM
CEO Manager :1x30,000=Rs.30,000 Area Managers: 4 x Rs.30000 p.m=Rs.120000p.m PR Advisor: 1x Rs.15000 p.m= Rs.15000p.m HR : 1x20,000=Rs.20,000 Staff:5x Rs.3000 p.m= RS.15000p.m Total Salaries Paid: Rs. 2,00,000 p.m

DESIGNING THE ORGANISATION


ORGANIZATIONAL STRUCTURE

CEO

Production Manager

Area Managers

PR Advisor

Staff

Planning, Measurement and Evaluation-The performance would be evaluated, keeping in mind the expenditure done . Each months target would be planned and efforts will be taken to achieve it.
Rewards-If performance outshines the standards set, incentives would be given to the staff. 20 % of the profits would be kept aside for further functional support and would be kept in the business funds.

Selection The promoters are college going students who would be selected through personal interviews. The area managers are people who have been associated with this industry and hold a prior work experience of at least a year. They have been located through personal sources. Institutes like National Dairy Research Institue ,Bengaluru. Training: There will be orientation training and later down the line coaching would happen on regular basis. Rest all the training would be on the job. The idea would be to polish the learning skills of Area Managers and develop the same for Promoters. A Trainer would be hired for the same and would be called as and when needed. For the induction, onetime payment that will be done to the trainer would be Rs.(25,000) approx for a period of 3-4 days.

MARKETING PLAN
MISSION To create a market for a unique FMCG product and create niche potential customer base in order to earn the edge over other competitive products due to its easily utility and other benefits a) Target Group: Upper Middle class and High class

b) Size: age no bar

c) Price: Rs.60-65 ( price may vary according to the choice of raw material )

d) Distribution Channel : Raw material sourcing , Packaging will be inhouse

MARKETING MIX
PRODUCT The Butter Stick , may actually break the art form's rules. This thing could actually catch on. The Butter Stick is like a conventional stationery glue stick, but with delicious dairy inside perfect for lathering up a piece of bread or toast without dirtying a knife. Easy, ergonomic dispensing also allows for total butter coverage.

PRICEPricing The butterstick will be safely priced at MRP: Rs.60 Mark-up: 20 percent Margin: 40 percent Original Price : Rs.35
PROMOTION-Print Media ,posters and social media like a facebook page viral marketing. PLACE-FMCG outlets in malls

FINANCIAL PLAN
Expected Sales Volume: 6000 units per month (figure assumed) Actual Production Required: 10000 units per month (figure assumed) Buffer Stock: 2500 units per month (figure assumed) Price of one unit of candy=Rs.60-Rs.70 Average Price=Rs.65 Therefore, Expected Sales=Rs.65 x 6000 x12=Rs.46,80,000p.a

Operating Budget Fixed Expenses: Rent (Warehouse , Location: Shahpurjat, New Delhi): =Rs.20000 per month (200 sq ft.)=Rs.20000 x 12 =Rs.2,40,000 p.a b) Salaries= Manager :1x30,000=Rs.30,000 Area Managers: 4 x Rs.30000 p.m=Rs.120000p.m PR Advisor: 1x Rs.15000 p.m= Rs.15000p.m HR : 1x20,000=Rs.20,000 Staff:5x Rs.3000 p.m= RS.15000p.m Total Salaries Paid: Rs. 2,00,000 p.m c) Depreciation=Rs.70000 (machinery)@20%=Rs.14000 p.a =Rs.50000 (furniture) @ 10%=Rs.5000 p.a Total Fixed expenditure : Rs.4,59,000

Variable Expenses

Promoters Commission ( Varies with Numbers sold ) @1% Advertising Social Networking (Facebook, Twitter ): Zero Cost Pamphlets: A6 Pamphlet 105mm x 148mm (150 gsm gloss) 300 dpi (Hi Resolution) 2 colours (Double sided) =5000 pamphlets=Rs.1385 Walking Hoardings (Outside FMCG stores) =10 x Rs.5000 p.m=Rs.50000 p.m Total Advertising Cost= Rs.51385 (Variable) x12=Rs.616,620 p.a (approx) Packaging: 5000 x Rs.0.25 x 12=Rs.3000 p.a Raw Material Cost: butter Rs (10-15) + Rs0.2 Per unit cost =5000 units p.m x 12 x Rs.12.5=Rs.7,50,000p.a (approx) Bank Charges=Rs.300 x 12 =Rs.3600 p.a Stationary & Printing=Rs.5000x 12 =Rs.60000 p.a Distribution Cost Electricity=1567 units xRs.6.7 per unit=Rs.10500 per month x 12=Rs.126000 p.a Tax @ 9%=Rs.132280

Total Variable cost : Rs.16,26,485

Personal Vehicles for promotion and distribution: 6x Rs.48000=Rs.288000 Machinery =Automatic Stacker (2*Rs.10000)=Rs.20000 Plastic pacakaging (1000*Rs.50) =Rs.50000 =Rs.70000 Furniture and Fixtures=Rs.50000

Income Statement for the year ending 31 March 2013


Particulars Sales ( Expected ) -COGS Rs.65 x 6000 x12 Amount (Rs) Rs.46,80,000p.a

Raw Material Cost


Gross Profit -Operating Expenses Rent Salaries

6000 x 10 x12

(4,80,000)
39,84,000

20000 x12 2,00,000 x 12

(240000) (2400000)

Electricity/Lighting
Stationery & Printing Advertisement Depreciation(SLM) Distribution Packing expenses Bank Charges Commission Profit Before Tax -Tax Profit after Tax

10500 x 12
5000 x 12 51385 x 12 70000 x20% + 50000 x 20%

(126000)
(60000) (616620) (19000)

5000 x .50 x 12 300 x 12 @1%

(30000) (3600)

1469780 @9% (112280) 13,50,500

Thank You

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