Government Schemes/Policies for marketing-Mango

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Introduction Marketing organization Central government schemes-Mango Questions and conclusion References

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Introduction
Mango (Mangifera indica Linn) is the most important fruit of India and is known as King of fruits.

World scenario:
Mango covers an area of 4,369 thousand ha with a production of 31.2 million tons. India occupies top position among mango growing countries of the world and produces 40.1% of the total world mango production.
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Indian scenario:
Mango is grown almost in all the states of India. Andhra Pradesh tops the list of mango producing states. Other major producing states are Uttar Pradesh, Maharashtra, Karnataka,Bihar and Gujarat. Rest of the states has quite less production

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National Horticulture Board (NHB)

The National Horticulture Board (NHB) was set up by the Government of India in 1984 as an autonomous society under the Societies Registration Act, 1860 with a mandate to promote integrated development of horticulture

To help in coordinating, stimulating and staining the production and processing of fruits and vegetables and to establish a sound infrastructure in the field of production, processing and marketing with a focus on post-harvest management to reduce losses
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National Agricultural Cooperative Marketing Federation (NAFED),New Delhi

National Agricultural Cooperative Marketing Federation of India Ltd. popularly known as NAFED was set up on October 2, 1958.
NAFED undertakes internal trade and export/import of agricultural and horticultural commodities.

APEDA, Ministry of Commerce will be involved to promote coordinated development of AEZ for horticultural crops.
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Central government schemes

Technology Mission for Integrated Development of Horticulture in North Eastern States, Sikkim, Jammu & Kashmir, Himachal Pradesh and Uttarakhand

The Centrally Sponsored Scheme on Technology Mission for Integrated Development of Horticulture in the North Eastern region including Sikkim (TMNE) was initiated during 2001-02 and was extended to the States of J&K, Himachal Pradesh and Uttarakhand during 2003-04. cont..
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The Scheme aims at established convergence and synergy among numerous ongoing governmental programmes in the field of horticulture development to achieve horizontal and vertical integration of these programmes to ensure adequate, appropriate, timely and concurrent attention to all the links in the production
post-harvest management and consumption chain. The Small Farmer's Agri-business Consortium (SFAC) is involved in coordinating the scheme The Technology Mission through its four Mini Missions addresses all the aspects of Horticulture development with an end-to-end approach. Cont..
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Mini Mission-I involving research is coordinated and implemented by the Indian Council of Agricultural Research (ICAR). Mini Mission-II covering production and productivity improvement is coordinated by the Department of Agriculture & Cooperation and implemented by the Agriculture/Horticulture Departments of the States. Mini Mission-III involving post harvest management, marketing and export is coordinated by National Horticulture Board Mini Mission-IV involving procession is coordinated and implemented by the Ministry of Food Procession Industries.
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Ministry of Agriculture , Government of India, Schemes for fruits

The Ministry of Agriculture is implementing another Central Sector scheme for "Development Strengthening of Agricultural Marketing Infrastructure, Grading and Standardization for fruits Under the scheme, investment subsidy is provided @ 25 per cent on the capital cost of the marketing infrastructure development project subject to a maximum of Rs 50 lakh for each project in all States and @ 33.3 per cent of capital cost subject to a maximum of Rs 60 lakh for each project in case of North Eastern States, hilly areas and to Scheduled Castes/Scheduled Tribes entrepreneurs. Cont
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The scheme is reform linked, to be implemented in those States/Union Territories wherein the law dealing with agriculture markets allows setting up of competitive agricultural markets in private and cooperative sectors, direct marketing and contract farming. 158 training and awareness programmes have been conducted in the notified States/UTs. A total number of 259 new project proposals have been provided advance subsidy of Rs 516.30 lakh by NABARD in the States of Madhya Pradesh, Tamilnadu, Punjab, Andhra Pradesh and Kerala.
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Market Information Service scheme for fruit Crops

To generate information on wholesale prices, arrivals and trends in various markets of the country for important fruits and also on retail prices for increased number of selected markets. To analyze the trends of arrivals, prices and other related factors of the selected fruit and vegetables such as stock in storage, crop stand etc and generate Market Intelligence Reports To establish a nation-wide communication network for speedy collection and dissemination of market information data for its efficient and timely utilization. Cont..
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To prepare farmers advisory and issue the same for the benefit of producer farmers especially by making use of statistics so generated and collected for optimizing returns to the producers To collect and disseminate information on international prices prevailing in potential foreign markets

To collect and compile horticulture database and strengthen existing system of Crop Estimation Survey-Fruits

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Mango Weather Insurance

Trigger events like adverse weather events can be independently verified and measured. Benefits of Weather Index Insurance: Mango Weather Insurance is a mechanism for providing effective risk management aid to those individuals and institutions likely to be impacted by adverse weather incidences.
It allows for speedy settlement of indemnities, as early as a fortnight after the indemnity period. All growers-irrespective of Loanee or Non- loanee; Small /Marginal; Owners or tenants/Sharecroppers can buy Mango Weather Insurance. It reduces loan default risk, so better terms on interest rates can Cont... be offered by financial institutions.
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Coverage
AIC hereby agrees to compensate the insured against the likelihood of diminished mango output/ yield resulting from Actual rainfall in excess of the trigger levels, absolute deviations in daily temperature & wind speed above the defined limits

Period of Insurance:
The insurance operates during the months of December to June. However the period is different for different parameters and sections.
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Questions
What is mean by NHB? What is nature of work in NAFED? Do you know about APEDA? what are the Central government schemes in mango crop? What is mean by weather insurance scheme?

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Reference:
www.apeda.com www.nafed.com www.nhb.gov.in www.tanhoda.gov.in www.india.gov.in www.agromart.com

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