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Genie PR services
In order to build a relationship with the target audience and maintain it on a high level, Genie will use a variety of tools and techniques. Which includes:
Press release Story ideas Media interviews One-on-one/telephonic/email interactions Industry story participation Article/corporate stories placement Relationship building meetings (One-on-one informal meetings with key media) Press briefing/ conferences/seminar/ workshops/ events Press release translations Calendar making Media monitoring Kinds of reports Social Media SEO SMO Creative's ( only for social media) Newsletter Crisis management
Scope of Work
Activity
Press Release
Drafting of the press release Approval from the client Disseminate in the target media Newsgroup tracking and discussion Follow up with the media Sharing the media coverage with the client
Idea creation/generation Developing PR plans Share with the client Developing story lines for media Developing/writing /placing op-eds
Media interviews
Talk points to prepare Pitching the target media Organize interactions via email/telephonic or one-on-one
Scope of Work
Activity
Explore industry story participation To include quotes/comments of the spokesperson follow up with media News tracking & sharing coverage
Identify the media Pitch media for the required topic A well informed, well written and positive story about the chosen topic Article/corporate stories Article approval from the client placement Share it with the identified media
Identify the key media journalist Pitching the media Prepare talk points Coordinate with client and media Attend
Scope of Work
Activity
Press Conference
Role of the Agency Strategic consultation Develop activity grid & event flow Drafting press invite/press release/briefing document/profiles & approval Developing press kit Inviting media Managing the event & press Disseminating the press release Event & coverage report To make work calendar every month List of activity per week Work evaluation basis the calendar Newsletter about your Company to media and potential customers External to the target audience Routine media co-ordination
Calendar making
News letter
Creative's
Scope of Work
Activity Role of the Agency Any direct news coverage appearing in the news paper/magazines /online /electronic, agency to share the coverage with the client as when and where it appears Agency to scan daily news papers to track any industry/competitor news related to the real estate sector, to be share with the client on daily basis Agency to prepare monthly coverage dossier with details of monthly work analysis and submit 1st week of every month to the client
Monthly reporting
Agency to make quarterly review presentation of the work done in last three month for transparency of the agency work
Crisis management
Analysis and strategic planning Draft and approve the press statement Managing the media Issuing the press statement
PR deliverables
Media coverage (print/electronic/magazines/online) Press Release Story idea Relationship building meets Trend/industry story participation 1-2 every month in target print, electronic online media (quarterly will be reviewed) Minimum one per month Every month Once in every month or quarterly Once in a month (quarterly will be reviewed) 2 in a year 2-3 quarterly Daily/weekly/monthly/quarterly 1 in a quarter 2
Press conference
Article/corporate story placement Media tracking and reporting Newsletter Translation
Media Universe
Mainlines including supplements Financials Vernacular General interest magazines Business magazines Trade magazines
Electronic
Online
Social Media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks. Social media differentiates from traditional/industrial media in many aspects such as quality, reach, frequency, usability, immediacy and permanence.
Google+ (Friends, Photo Sharing, Video Sharing etc.) Facebook (FB Fans, FB Friends, Photo Sharing, Video Sharing etc.) Twitter (Micro Blogging) Linkedin (Connections, Sharing etc.) Flickr (Photo Sharing) Pinterest (Photo Sharing)
Social Networking (Facebook, Linkedin etc.) Blogging (Blogger, Wordpress etc.) Micro Blogging (Twitter) Video Promotions (Youtube, Myspace)
Facebook Twitter
Linkedin
Youtube Blogging Picture Sharing Video Sharing Creative's
What is SEO?
SEO is a technique, which helps in improving the visibility of any website or webpage in a search engines search results. It also helps search engines in finding and ranking your website higher than a number of other websites in response to a search query. Basically, it is a process of raising number of visitors to a website by achieving a high ranking placement in the Search Engine Result Pages (SERPs). As much high any website ranks in the search results, there are greater chances that the site would be visited by a user.
Types of SEO:
1.
2.
Social Bookmarking No. of posts per month Blogging No. of Blogs No. of posts per month Article Submission No. of articles per month No. of Syndications per article 8 10 3 30 120
Classified Submissions Classified submissions Local business listing (Google Map) Press Release Press Release Submissions Video Promotion Monthly Activity Report 20 Ongoing 1 Hard Copy 10 YES
Contact Us
PR Manager 9650009829 charukataria@geniegroups.com Genie Infotainment Pvt. Ltd. 15, Lower Ground Floor, National Park, Lajpat Nagar, New Delhi - 110024.
About Genie PR
Introduction
Genie PR is recognized today as a leading PR solution provider with distinct advantage in the use of modern aesthetics interlaced with traditional Indian philosophies. With a core value of putting clients needs and satisfaction as the primary focus, Genie PR have made a name for themselves in the corporate world. Our PR campaigns bear a distinct signature of technology and amazing creativity fulfilling clients objectives and leaving a long lasting impression on the audience. Genie PR has a team of seasoned professionals who have been working in the industry for years with a lot of success. Genie PR is Pioneer in starting Social Media & SEO services in Delhi and NCR.