PAKISTAN INTERNATIONAL AIRLINES, PIA

VISION STATEMENT

PIA aims to carve the utmost flying experiences consistently.

MISSION STATEMENT

To set the standard of excellence for flying across the globe by always striving hard to provide unmatched services to all our prestige guests when it comes to safety, entertainment and punctuality and the most state of the art airplanes gives us an extra edge to meet our customer needs consistently and to grow more

COMPONENETS OF MISSION STATEMENT

CUSTOMERS

People who want their flying experience to be memorable each time.

SERVICES

Taking guests from one destination to another with safety, punctuality and entertainment.

TECHNOLOGY

State of the art airplanes.


. organization believes in giving utmost flying experiences on consistent basis to the guests and by reaching out an extra mile to meet their needs. PHILOSOPHY

. The determination to set excellence standards covers the self-concept aspect.

SELF CONCEPT

CONCERN FOR GROWTH . That part consistency shows that the organizations survival and profitability depends upon it, if we lose we will lose it all.


PUBLIC IMAGE

That their needs will be met and for that the organization is willing to take an extra mile.

MARKET Across the globe.

STRENGTHS
I. II. III. IV. V. STRONG BRAND MONOPLY AT HAJ FLIGHTS GREATER ACCESS TO DESTINATIONS WORLD WIDE FINANCE W.H.O GOVERNMENT HUGE JET FLEET

WEAKNESSES
1. 2. 3. 4. 5. HIGH MAINTENANCE COSTS OVER STAFFING CORRUPTION UNION HOLD LOW MOTIVATION OF EMPLOYEES

OPPORTUNITIES
1. 2. 3. 4. 5. USE OF ALTERNATIVE FUEL INCREASED TRAVELLING IN ASIA MERGER AND ACQUSITIONS NEW DESTINATIONS GLOBALIZATION OF FED-X

THREATS
1. 2. 3. 4. 5. FOREIGN EXCHANGE RISK WORLD WIDE WEAK ECONOMIC CONDITIONS TERRRORISM INNTENSE COMPETITION POLITICAL INTERFERENCE

INPUT STAGE
INTERNAL FACTOR EVALUATION MATRIX:
STRENGHTHS
Point to point frequency Broader target market First movers (experience advantage) Brand Image Huge destination coverage State to the art fleet Financial resources Competitive staff Monopoly 0.07 0.08 0.02 0.2 0.04 0.07 0.08 0.02 0.06
0.05 0.04 0.04 0.05 0.04 0.05 0.06 0.05 0.04 0.05

3 3 4 4 4 4 4 3 3
2 2 1 2 2 1 2 1 2 1

0.21 0.24 0.08 0.8 0.16 0.28 0.32 0.06 0.18

0.1 0.08 0.04 0.1 0.08 0.05 0.12 0.05 0.08 0.05

WEAKNESSES
Corruption Dysfunctional structure Strong domestic competition with airlines Non professionalism Strong union hold Bad allocation of resources Government influence Over staffing Low awards and appraisals Debt


EXTERNAL FACTOR EVALUATION MATRIX:
OPPORTUNITIES
Subsidy on oil prices Ability to have maximum fleet and route Increasing number of airports Air crashes of other airlines Changing customer trends Low cost barriers Industry recovery predicted Better recruitment policy Globalization of speed-ex

WEIGHTS (W)
0.04 0.03 0.05 0.2 0.03 0.07 0.08 0.06 0.05

SCORE (S)
4 3 4 4 3 3 4 3 3

W*S
0.16 0.09 0.04 0.08 0.09 0.21 0.32 0.18 0.15

THREATS
Increase in interest rates Increasing oil prices globally New entrants Inflation Privatization Terrorism threat Time consumed by embassy for the visa Devalue of currency 0.05 0.04 0.04 0.05 0.06 0.05 0.04 0.07 2 3 2 2 3 3 2 1 0.1 0.12 0.08 0.1 0.18 0.15 0.08 0.07

TOTAL

46

2.2

THE END

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