Escolar Documentos
Profissional Documentos
Cultura Documentos
Jasmina Djordjevic, PhD Faculty of Law and Business Studies Novi Sad, Serbia djordjevic.jasmina@gmail.com
SUMMARY
Aim of this workshop: show that particularly designed activities, implemented and applied gradually can enable team building in a multicultural work environment as well as help employees learn how to identify, acknowledge, integrate and tolerate cultural diversity in the immediate environment. Three carefully designed activities: several steps each, meant to help participants gain the necessary awareness of the fact that cultural differences are not negative. Results: learn how to integrate cultural difference into the everyday itinerary and make use of it in a positive way, accept and tolerate diverse cultural backgrounds and business environments which will directly influence the team structure and the company as it will become more coherent; higher productivity is inevitable as everybody on the team will work with everybody else so as to achieve their goals success and profit.
ITINERARY
Phase 1 Title Culture Activities 1. Culture briefing 2. Culture portfolio 3. Them and us 1. 2. 3. 4. Global and local Stereotypes Dimensions of business Profiling Estimated time 15 mins
Global or local?
15 mins
15 mins
Self-evaluation test
Test
HW
Click on the icon to open the supplementary material!
Yes
No
Details
2.2 STEREOTYPES
Business style Innovator Explorer Developer Organiser Checker Regulator Advisor Coordinator Stereotype
2.4 PROFILING
Discuss your conclusions and try to establish some ground rules to surpass the difference between the global and the local.
3. BRAND AND CORPORATE CULTURE 3.1 BRAND, IMAGE AND BUSINESS CULTURE
Corporate culture Casual Industrial Conservative Administrative Brand Aggressive marketing Worker participation discipline Respect for colleagues Identification through products Strong customer focus Good internal communications Traditional products Traditional image Technological innovation Good design Long history Shareholder value (pos. And neg.) Environmental friendliness Advertising designed to shock Image Image of leader (individual/ group based) Company structure (flat/ hierarchical) Planning perspective (long-term/ short/term) Timing of activities (sequential/ monochronic or synchronic/ polychronic) Basis for status in company (who you are/ what you do) Decision-making process (normative/ pragmatic) Relationships with colleagues (impersonal/ personal) Dress code (formal/ informal)
Try to suggest some ways to integrate your own cultures in a partially re-shaped form into the existing business environment.
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
4. SELF-EVALUATION TEST
Try to answer the following questions as honestly as you can: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. What have I learned today? Do I claim to understand cultural diversity? If yes, what is cultural diversity? Do I claim to understand people from different cultural backgrounds? How many friends do I have from other cultures? How many coworkers do I have from other cultures? What do I know about their cultures? What have I told them about my culture? Am I tolerant of other cultural backgrounds? What can I do to make my cooperation with people from other cultures more productive?