LEARNING

WHAT?
• Learning refers to a relatively
permanent change in the
behavior that is caused by
experience
• A process of adaptation where
by an individual alters goal
directed behavior in response to
changing environmental
conditions
 Learning Theories
• Behavioral learning theories
• Cognitive learning theory
• Involvement theory
• Social judgment theory
 Behavioral Theory
• When a person is conditioned
by a particular experience , he
behaves in a similar fashion
again and again
• Marketers stimulate consumer
in various ways to take
advantage of their behavior by
repeating advertisement
• Classical Conditioning – Ivan
 Cognitive Learning
Theory
• This theory holds that learning
involves complex mental
processing of information
• This theory gives weightage to
information , motivation and
mental process on which
response depends
 Involvement theory
• According to this theory the left
and right side of the brain act
differently
Social Judgement theory
• The central point of this theory
is that individuals processing of
information about an issue is
determined by ones involvement
with the issue
Classical Conditioning
 Operant conditioning
• Instrumental Conditioning it
occurs when individual learns
to perform behaviours that
produce positive outcomes and
to avoid those produce
negative out comes
 Two Complex issues of
learning
• The issue of consciousness
• Observational learning