Twit ter a nd F ace book

What every Ma rkete r Ou gh t to Kn ow : Part 2

REGALIX INC

www.regalix.com
2600 E. Bayshore Road, Palo Alto, CA 94303
info@regalix-inc.com | 1-888-REGALIX

Palo Alto | Bangalore | Chandigarh | New Delhi

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 Presenters

PRISCILLA S
 Business Manager at Regalix Inc and Internet Marketing Evangelist.
 Marketing and advertising professional with over 5 years of experience.
 Associated with one of India’s leading Software Services Company, managing their
marketing activities in France, UK and Scandinavia.
 Masters in Business Administration (Marketing) and a Graduation in Mass Media with a
specialization in Advertising.
 Expertise ranges from Public Relations, Media Planning, marketing communications, Search
engine Marketing, Search Engine Optimization etc…

HRUTHIKA C
 Social media analyst at Regalix inc
 Experience in working with B2B and B2C clients in the domains of technology, banking, food
& beverages etc.
 Developed social media strategy for startups
 Have a deep knowledge of the social media landscape and the top tools and applications to
make the most of social media platforms such as Twitter, Facebook, Linkedin, YouTube

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 Tab le of Conte nt

SA
Reca p : Pa rt 1

Twit ter : In De pt h

M
PL
Face bo ok : I n De pt h

Face bo ok an d Twit ter Et iq uet te

Cas e St ud ie s E
Co ncl usi on

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SA
Rec ap : Pa rt 1

M
PL
E
4
 Tw it ter Re cap (1/2)

SA
Twitter Background
Twitter Page Name
Bio

M
Followers Vs Following
Handle

PL Tweet Count

E
5
 Tw it ter Re cap (2/2)

SA
M
Tweet : 140 characters/
Reply

PL
E @ / Reply
# or Hash Tag

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 Faceb ook : Fan Pag e (1/3)

SA
Profile Picture

Customized Tabs

Status Updates

M
PL
Wall

E
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Faceb ook : Fan Pag e (2/3)
Vanity URL

SA
M
PL
E Application

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Faceb ook : Fan Pag e (3/3)

SA
Fans

Facebook Ads

M
Videos PL
E
9
Fa ceb ook : Fa n Pag e Vs Group (1/2)
Fan Page
Group Page

SA
M
PL
E
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 Fa ceb ook : Fa n Pag e Vs Group (2/2)

SA
Key Feature Fan Page Group
Vanity URLs Yes No
Hosting a discussion Yes Yes

M
Discussion wall, and discussion forum Yes Yes

Extra applications added Yes No

PL
Messaging to all members Yes Yes

Visitor statistics Yes (”Page insights”) No

Video and photo public exchange Yes Yes

“Related” event creation and invitation

Promotion with social ads

Updates Visible on Wall
Customized Tabs
Yes

Yes
Yes
Yes
E No

No
No
No
SEO Value Yes No
SA
Fac eboo k In -d epth

M
PL
E
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Comp lete 50 sli des of Presen tati on con tai ns f ol lowin g top ics
 I’m on facebook – What Next?

SA
 Top Fan Pages
 Top Facebook Applications
 Applications: Coke Tag ™
 Facebook Connect (4)

M
 Twitter : Monitoring Tools Twitter Search
 Twitter : Monitoring Tools Twellow & Tweet Volume
 Twitter Tool: Management Tools Co Tweet

PL
 Twitter Tool: Management Tools Tweet Deck
 Twitter Tool: Background Tools
 Twitter Tool: Background Tools Twitter Patterns

E
 Twitter Tool: Background Tools Twit Backs
 Twitter Tool: Analytic Tools Twitter Analyzer
 Twitter Tool: Analytic Tools Twibs
 Case Studies
 Best Practices
 Conclusion
Please visit for complete 40 min free webinar Video at
http://www.regalix.com/index.php/twitter-and-facebook-marketing-part2
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 Ab out Reg al ix
 Full-Service: Digital Marketing & Technology

 Talent: Leadership, Advisory, 150+ Team

 Customers: Fortune 500 and Venture-Backed

 Verticals: Retail, Hi-Tech., Finance, Healthcare

 Global: HQ in Silicon Valley, 4 Offices

 Recognition:

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For complete 50 slide presentation and to download video Visit
us at
http://www.regalix.com/index.php/twitter-and-facebook-marketing-part2
For more Webinars-
http://www.regalix.com/index.php/insight/webcasts
To know about us -
www.regalix.com

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