MR has mainly four stakeholders

Researcher Client Respondent Public

These stakeholders have certain responsibilities to each other and to the research project Some of the ethical issues are as follows:

Ethical issues arise when the interests of these stakeholders are in conflict and when they lack in their responsibilities like
Researcher doesnt follow proper research procedure Client misrepresents the findings in the companys advertising

Client has to be candid and disclose to the researcher all the relevant information The researcher is bound to define the problem to the best interest of the client rather than the research firm

The researcher must ensure that the research design utilized will provide the information needed to address the MR problem that has been identified The client should have the integrity not to misrepresent the project & not to make unreasonable demands

Only the data judged to be appropriate should be used The data should be collected using morally appropriate procedures The data collected is judged unethical if the way of collection harms the respondents or invades their privacy

These issues include:

Disguising the purpose of research Use of deceptive procedures Videotaping and recording of proceedings Comfort level of the respondents Misusing the findings Comfort level of the participants should be taken into consideration

Researcher s have a obligation to not to disclose respondents names to outside parties, including the client After taking the consent of the respondents, their names can be disclosed

Scales used should be appropriate to get the data needed to answer the research questions & to test the hypotheses Scales should have reasonable reliability, validity & generalizability

Dont use long overly questions Avoid sensitive issues Piggy-banking should be avoided
Combining questions of more than one clients

Do not deliberately bias the questionnaire

Researcher has the responsibility towards both clients & respondents in the sampling process He must develop a sampling design that is appropriate for reducing sampling errors

Researchers and field workers should respect the privacy, feelings & dignity of the respondents Respondents should be provided with adequate information about the research firm and the project After the interaction the respondents should be left with pleasant and positive feelings