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We address the void in our knowledge, and those unresolved problems, By asking relevant questions and seeking answers to them. The role of research is to provide a method for obtaining those answers By inquiringly studying the facts, within the parameters of the scientific method.
The
Boeing Company has been a premier manufacturer of commercial jetliners for more than 40 years and provides products and services to customers in 145 countries. Objective:
To continuously monitor the dynamic market place To Understand the needs and priorities of airlines and their customers (people who fly)
Findings: o More than 60% prefer single deck, 250 passenger to a double deck ,550 passenger airplane for nonstop flights. o 7 out of 10 prefer a non-stop trip on single deck. o Passengers in all classes believe smaller airplanes will provide better experience with check-in, boarding, baggage claim, customs or immigrations.
Action: BCA developed a new version of Boeing 737 which caters to 100-215 seat market Outcome: The 737 family has won orders for more than 5200 airplanes.
Definition:
Business Research may be defined as the systematic and objective process of gathering, recording and analyzing data for aid in making business decisions. Systematic-ness and Objectivity are its distinguishing features of Business Research, which is important tool for managers and decision-makers in corporate and non-corporate organizations
Business research methods are used in situations of uncertainty, that is, when decision-makers face two or more courses of action and seek to select the best possible alternative under the circumstances. Business Research is hence aimed at improving the quality of decision-making which, in turn, benefits the organization and helps ensure its continuity and efficiency.
Research Institutes
Non-Governmental Organizations Non-Profit Organizations Independent Researchers and Consultants
Surveys
Interviews Observation Experiments Archival
A firm wants to produce and market a new product but first wants to ascertain if there is a potential consumer demand for this product in markets x, y and z
A multinational firm wants to establish a production facility in another country after determining its technical and economic feasibility
A government agency wants to ascertain the satisfaction level of its employees, the causes for any possible discontent, and propose a scheme for enhancing this level
A financial institution wants to invest in commodities and commissions a study to determine the past trends and forecast future returns in a portfolio of commodities The CEO of a firm wants to undertake a SWOT-Analysis as part of his plan to redefine his organizations priorities
Business Research
Problem-Solving Research
Types of Research
Application
Objectives
Inquiry Mode
Pure Research
Applied Descriptive Exploratory Co relational Explanatory Quantitative Quantitative Research Research Research Research Research Research Research
Problem
Definition Development of an Approach to the problem Research Design formulation Fieldwork or Data collection Data Preparation and Analysis Report Preparation and Presentation
It
provides a theoretical background to your study. It reviews the means by which you establish the links between what you proposing to examine and what has already been studied. To show how your findings have contributed to the existing body of knowledge Enables you to contextualize your findings.
A research problem can be defined as a gap or uncertainty in the decision makers existing body of knowledge which inhibits efficient decision making. The gap could be academic & theoretical (basic) or real time and action oriented (applied). Considerations in selecting a research problem:-interest, magnitude, measurement of concepts, level of expertise, relevance, availability of data, ethical issues.
Identify
a broad field Dissect the broad area into subareas. Select what is of most interest to you. Raise research questions. Formulate objectives Assess your objectives Double-check
DECISION PROBLEM
RESEARCH PROBLEM*
1. What should be done to increase the 1. What is the awareness and purchase customer base of organic products in the intention of health conscious consumers for domestic market? organic products? 2. What is the impact of shift duties on work exhaustion and turnover intentions of the BPO employees? 3. How does Widex/ industry leader manage its supply chain in India/Asia?
4. What is the satisfaction level of the company 4. Should the company continue with its with the existing vendor? Are there any gaps? existing security services vendor or look at an Can they be effectively handled by the vendor? alternative? 5. What is the current investment in Real Estate 5. Can the Housing and real estate growth be and Housing? Can the demand in the sector be accelerated? forecasted for the next six months? 6a. what has been the Leadership initiatives and performance record of ABC viz. XYZ? 6b. Can a leading aggressive private sector bank accept a woman as its leader?
6. Whom should ICICI choose as its next Managing director- Mr ABC or Mrs. XYZ?
Unit of analysis
Independent variable
Dependent variable
Extraneous independent variable Intervening variables Moderating variables
A proposition, condition, or principle which is assumed, perhaps without belief, in order to draw out its logical consequences and by this method to test its accord with facts which are known or may be determined. A proposition that is stated in a testable form ands that predicts a particular relationship between two (or more) variables. In other words , if we think that a relationship exits, we first state it as a hypothesis and then test the hypothesis(Bailey,1978)
A hypotheses is any assumption/presupposition that the researcher makes about the probable direction of the results that might be obtained on the completion of the research process Descriptive hypotheses: This is simply a statement about the magnitude, trend, or behaviour of a population under study. Relational hypotheses: These are the typical kind of hypotheses which state the expected relationship between two variables.
hypothesis should be simple, specific and conceptually clear. A hypothesis should be capable of verification. A hypothesis should be related to the existing body of knowledge. A hypothesis should be operationalisable
Types Of Hypothesis
Alternate Hypothesis
Research Hypothesis
Null Hypothesis
Hypothesis of pointprevalence
Hypothesis of association
Type
I Error: Rejection of a null hypothesis when it is true. Type II Error: Acceptance of a null hypothesis when it is false.
Concepts : Concepts are mental images or perceptions and therefore their meanings vary markedly from individual to individual Constructs: Unobservable characteristics or constructs such as constructs such as aptitude, image, personality and patriotism. Variables:Variables are measurable.
Subjective impression No uniformity as to its understanding among different people As such can not be measured Example: Rich High,academic achievement
Measurable though the degree of precision varies from scale to scale and from variable to variable Example: Income per year weight
Types of variables
Causal model
Study design
Unit of measurement
Active Variable
Attribute Variable
Constants
Dichotomies
Polytomies
A research design is a plan , structure and strategy of investigation so conceived as to obtain answers to research questions or program of research. It includes an outline of what the investigator will do from writing the hypotheses and their operational implication as to the final analysis of data (Kerlinger 1986). A traditional research design is a blue print or detailed plan for how a research study is to be completed- operationalizing variables so they can be measured, selecting a sample of interest to study, collecting data to be used as a basis for testing hypotheses, and analyzing the results (Thyer 1993).
The formulated design must ensure three basic tenets: Convert the research question and the stated assumptions/hypotheses into operational variables that can be measured. Specify the process that would be followed to complete above task, as efficiently and economically as possible. Specify the control mechanism(s) that would be used to ensure that effect of other variables that could impact the outcome of the study have been controlled.
Identification
and development of procedures and logistical arrangements required to undertake a study. Research design emphasizes the importance of quality in these procedures to ensure their validity, objectivity and accuracy. According to Kerlinger(1986) these functions are called control of variance.
Research Design Exploratory Research Design Conclusive Research design Causal Research
Descriptive Research
Longitudinal Design
To provide insights and understanding. Information needed is defined only loosely. Research process is flexible and unstructured. Sample is small and non representative . Analysis of primary data is qualitative. Tentative Generally followed by further exploratory or conclusive research.
To test specific hypotheses and examine relationships Information needed is clearly defined. Research process is formal and structured. Sample is large and representative. Data analysis is quantitative.
Conclusive Finding used as input into decision making.
Objective:
Discover ideas and insights. Characteristics: Flexible, versatile, often the front end of total research design. Methods: Expert surveys, Pilot surveys, Secondary data , Qualitative research.
Objective:
functions. Characteristics: Marked by the prior formulation specific hypothesis. Preplanned and structured design. Methods: Secondary data ,Surveys , Panels , Observational and other data.
Objective:
Determine cause and effect relationships. Characteristics: Manipulation of one or more independent variables. Control of other mediating variables. Methods: Experiments.
Response Error
Researcher Errors
Interviewer Errors Respondent Errors
Research Data
Primary Data
Quantitative Data
Descriptive
Observational and other data
Causal
Survey
Experimental data
Primary
versus Secondary data Advantages and Disadvantages of Secondary data Criteria for evaluating secondary data Classification of Secondary data
Internal Ready to use Require further Processing External Published Materials Computerized Databases Syndicated Services
Qualitative Research Direct (Nondisguised) Depth Interviews Projective techniques Indirect (Disgusied)
Focus Groups
Observation
Content Analysis
Association Techniques
Completion Techniques
Construction Techniques
Expressive Techniques
Characteristics: Group size 8 to 12 Group Composition :Homogeneous: respondents prescreened Physical setting Relaxed, informal atmosphere Time Duration 1 to 3 hours Recording Use of audio cassettes and video tapes
Kindness
Synergism Snowballing Stimulation Security Spontaneity Serendipity Specialization Scientific scrutiny Structure Speed
Misuse
Misjudge
Moderation Messy
Misrepresentation
Defining
a problem more precisely. Generating alternative course of action. Developing an approach to a problem. Obtaining information helpful in structuring consumer questionnaires. Generating hypotheses that can be tested quantitatively. Interpreting previously obtained quantitative results.
Characteristics:
Unstructured
Direct 30
min 1 hour
Laddering:
Line of questioning proceed from product characteristics to user characteristics. Hidden issue questioning: It attempts to locate personal sore spots related to deeply felt personal concerns. Symbolic Analysis: In this technique symbolic meaning of objects is analyzed by comparing them with their opposites
Survey Method: A structured questionnaire given to a sample of a population and designed to elicit specify information from respondents.
Survey Method
Telephone Interviewing
Personal Interviewing
Mail Interviewing
Electronic Interviewing
Mail Panel
Internet
The
recording of behavioral patterns of people, objects and events in a systematic manner to obtain information about the phenomenon of interest. Structured versus unstructured observation Disguised versus undisguised observation Natural versus contrived observation
Observation Methods
Personal Observation
Mechanical Observation
Audit
Content Analysis
Trace Analysis
1. 2. 3.
Concept of Causality Conditions for causality Concomitant variation Time order of occurrence of variables Absence of other possible causal factors
Independent
Test
Variables
Internal
Validity: It measures whether the manipulation of the independent variables or treatments, actually caused the effects on the dependent variable(s). External Validity: A determination of whether the cause-effect relationships found in the experiment can be gerneralized.
History
Maturation Testing
Randomization
Matching Statistical
Experimental Design
Pre-experimental
True Experimental
Quasi Experimental
Statistical
The frame into which we wish to make everything fit is one of our own construction; but we do not construct it at random, we construct it by measurement so to speak; and that is why we can fit the facts into it without altering their essential qualities (Poincare, 1952).
The Nominal Scale: Enables the classification The Ordinal Scale: Enables classification and ranking The Interval Scale: It has all the characteristics of ordinal PLUS it has a unit of measurement with an arbitrary starting and terminating point. The Ratio scale: It has all the properties of an interval scale PLUS it has a fixed starting point.
Rank Order
Constant Sum
Q-Sort and Other Procedures
Paired Comparisons
Likert Scale
Test-retest
Validity Criterion Validity Construct Validity Convergent Validity Discriminant Validity Nomological Validity
Relationship
Generalizibility
This is the simplest and most often used method of primary data collection There is a pre-determined set of questions in a sequential format Is designed to suit the respondents understanding and language command Can be conducted to collect useful data from a large population in a short duration of time
The
spelt out research objectives need to be converted into specific questions must be designed to engage the respondent and encourage meaningful response questions should be designed in simple language and be self-explanatory
It
The
Formalized Unconcealed Most research studies use Standardized Questionnaires like these.
Concealed
Used for assessing psychographic and Questionnaires using subjective constructs projective techniques or sociometric analysis
Formalized & unconcealed questionnaire: self-explanatory with most response categories predefined
Out of the following options, where do you invest (tick all that apply) Precious metals----------------, real estate------------, stocks---------, Government instruments---------, mutual funds------any other------Who carries out your investments? Myself-----------, agent---------, relative-----------, friend------------, any other----------
What is your source of information for these decisions? Newspaper------------, investment magazines-----------, company records etc.----------, Trading portals------------, agent------------
Formalized & concealed questionnaire: most response categories are predefined, but latent cause of behaviour are derived from indirect questions
Please indicate level of your agreement for the following statements.
Non-formalized & concealed questionnaire: undisguised and most response categories are not predefined
Why do you think Maggi noodles are liked by young children? --------------------------------------------------------------------------How do you generally decide on where you are going to invest your money?-------------------------------------------------------------
Give three reasons why you believe that the 2010 Commonwealth Games in India are going to help the country? -------------------------------------------------------------------------
Non-formalized & concealed questionnaire: disguised and most response categories are not predefined,e.g. Given below are two grocery lists personify the user
Self-administered
Schedule:
the investigator/researcher reads out the questions and records the respondents answers.
Population
characteristics
Population
spread
Study
area
Convert the Research Objectives into the Information Needed Method of Administering the Questionnaire Content of the Questions Motivating the Respondent to Answer Determining Type of Questions Question Design Criteria
Now I am going to give you a set of cards. Each card will have the name of one television serial ( Hand over the cards to the respondent in a random order). I want you to examine them carefully (give her some time to read all the names). I would request you to hand over the card which has the name of the serial you like to watch the most. (Record the serial and keep this card with you). Now of the remaining nine serials name your most favorite serial (continue the same process till the person is left with the last card)
1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
T.V. SERIAL 1 2 3 4 5 6 7 8 9 10
RANK ORDER ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________
Please listen very carefully; I am going to slowly read the name of ten popular T.V. serials. I want to know how much you prefer watching them. You need to use a 1 to 10 scale, where 1 means I do not like watching it and 10 means I really like watching it. For those in between you may choose any number between 1 and 10. However, please remember that the higher the number the more you like watching it. Now, I am going to name the serials one by one. In case the name is not clear I will repeat the list again. So, the serials name is-------------------. Please use a number between 1 and 10 as I had told you. O.k. thank you, the next name is---------------------. And so on till all the 10 names have been read out and evaluated. SERIAL 1. Balika Badhu 2. Sathiya 3. Sasural Genda Phool 4. Bidai 5. Pathshala 6. Bandini 7. Laptaganj 8. Sajan Ghar jaaana Hai 9. Tere liye 10. Uttaran
1 1 1 1 1 1 1 1 1 1
2 2 2 2 2 2 2 2 2 2
3 3 3 3 3 3 3 3 3 3
4 4 4 4 4 4 4 4 4 4
5 5 5 5 5 5 5 5 5 5
6 6 6 6 6 6 6 6 6 6
7 7 7 7 7 7 7 7 7 7
8 8 8 8 8 8 8 8 8 8
9 9 9 9 9 9 9 9 9 9
10 10 10 10 10 10 10 10 10 10
In the next question you will find the names of ten popular Hindi serials that are being aired on television these days. You are requested to rank them in order of your preference to watch these programmes. Start by identifying the serial which is your most favorite, to this you may give a rank of 1. Then from the rest of the nine, pick the second most preferred serials and give it a rank number of 2.Please carry out this process till you have ranked all 10. The one you prefer the least should have a score of 10. You are also requested not to give two serials the same rank. The basis on which you decide to rank the serials is entirely dependent upon you. Once again you are asked to rank all the 10 serials. SERIAL Balika Badhu Sathiya Sasural Genda Phool Bidai Pathshala Bandini Laptaganj Sajan Ghar Jaaana Hai Tere Liye Uttaran RANK ORDER ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________
1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
SD
Several questions or single question Why do you like the serial--------------(the one you ranked/prefer watching most)? (Incorrect) "What do you like about-------------?" Who all in your household watches the serial? and "How did you first happen to hear about the serial?" (Correct)
Assisting the respondent to provide the answer Does he have the answer?
1. How do you evaluate the negotiation skills module with the Communication and presentation skill module? (Incorrect)
1. Have you been through the following training modules? Negotiation skills module Communication & presentation skills
Yes/no
Yes/no
In case the answer to both is yes, please answer the following question else move to the next question.
How do you evaluate the negotiation skills module with the Communication and presentation skill module? (Correct)
________ Less than Rs100 ________ Rs 101-250 ________ Rs 251-500 ________ more than Rs 500 2. How often do you eat out in a week? ________ 1-2 times. ________ 3-4 times ________ 5-6 times ________ every day
(correct)
Assisting the respondent to provide the answer Can he articulate? Describe the river rafting experience.... (incorrect)
Describe the river rafting experience
1 2 3 4 5 Unexciting Bad Boring Cheap Safe exciting good interesting expensive dangerous
(Correct)
Assisting the respondent to answer The perspective is not clear How many credit cards do you own? or When did you last go on a holiday? or How many movies do you watch in a fortnight? (incorrect)
A spillover of a healthy quality of working life is also reflected in a persons way of living. Thus, we would like to know how you live. (correct)
Do you associate with people who use fake receipts to claim their medical allowance? (Correct) Do you think tobacco consumers spit tobacco on the road? (Correct)
Question Content
Open ended
Closed - ended
Dichotomous
Multiple Responses
Scales
How would you evaluate the work done by the present government? How much orange juice does this bottle contain? What is your reaction to this new custard powder? Why do you smoke Gold Flake cigarettes? Which is your favorite TV serial?
Dichotomous questions
Are you diabetic? Have you read the new book by Dan Brown? Yes/no What kind of petrol do you use in your car? Normal/Premium What kind of cola do you drink? Normal/diet Your working hours in the organization are flexible fixed/ Yes / No
How -
much do you spend on grocery products (average in one month)? Less than Rs. 2500/Between Rs 2500-5000/More than Rs 5000/-
You do not currently sell organic food products because (Could be 1) - You do not know about organic food products. - You are not interested. - You are interested but you do not know how to procure it. - It is not profitable. -The customer demand is too low - any other--------------------
Clearly Use
Avoid
Avoid
Instructions
Opening
Study
questions
questions information
Classification
Acknowledgement
Sampling Techniques
Probability
NonProbability
Systematic sampling
Cluster Sampling
Stratified Sampling
Multi-Stage Sampling
Proportionate Disproportionate
Non-Probability Sampling
Convenience Sampling
Judgmental Sampling
Quota Sampling
Snowball Sampling
Parameter: It is the true value that would be obtained if a census rather than a sample were undertaken. Statistic: It is a summery description of a characteristic or measure of a sample. Finite population correction :It is a correction for overestimation of the variance of a population parameter. Precision Level: The desired size of the estimating interval. This is the maximum permissible difference between the sample statistic and the population parameter. Confidence Interval: The confidence interval is the range into which the true parameter will fall. Confidence level: The confidence level is the probability that a confidence interval will include the population parameter.
The distribution of the values of sample statistic computed for each possible sample that could be drawn from the target population under a specific sampling plan. Statistical Inference: The process of generalizing the sample results of the population results. Standard Error: The standard distribution of the sampling distribution of the mean or proportion.