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named air of fire. He perceived that the ordinary air was a mixture of nitrogen and oxygen. In Leeds, England, Joseph Priestley extracted and
using pure oxygen, the advantages claimed over the air process being reduced purge loss, lower capital cost, improved yield, and a reduced gaseous effluent.
Industry. The industry came into being with the advent of the liquefaction of air allowing the separation of oxygen from air for use in steelmaking. Air separation allowed the bulk production of nitrogen and argon in addition to oxygen, and these three are often also produced as cryogenic liquid. Industrial gases are used in many industries including
oil and gas, mining, steelmaking, petrochemicals, medicine, pharmaceuticals, biotechnology, chemical Industry, fertilizers, power, metals, environmental protection, nuclear power, electronics and aerospace.
Industrial Oxygen
Smelting of iron ore into steel consumes 55% of
commercially produced oxygen. Another 25% of commercially produced oxygen is used by the chemical industry. Most of the remaining 20% of commercially produced oxygen is used in medical applications, metal cutting and welding, as an oxidizer in rocket fuel, and in water treatment.
Medical Oxygen
Uptake of O2 from the air is the essential purpose of
respiration, so oxygen supplementation is used in medicine. Treatment not only increases oxygen levels in the patient's blood, but has the secondary effect of decreasing resistance to blood flow in many types of diseased lungs, easing work load on the heart. Oxygen therapy is used to treat emphysema, pneumonia, some heart disorders (congestive heart failure), some disorders that cause increased pulmonary artery pressure, and any disease that impairs the body's ability to take up and use gaseous oxygen.
Acetylene Gas Acetylene is the primary fuel for oxy-fuel welding and is the fuel of choice for repair work and general cutting and welding. oxy-acetylene welding equipment is quite versatile because it lends itself easily to brazing, braze-welding, metal heating (for annealing or tempering, bending or forming), the loosening of corroded nuts and bolts, and other applications. Oxyacetylene welding may also be used in areas where electricity is not readily accessible. As well, oxy-fuel cutting is still very popular and oxy-acetylene cutting is utilized in nearly every metal fabrication shop.
The customers are : Medical hospitals, clinics. ship builders. Breaker. scrap-cutter. job welders . re-rolling mills . fabrication shops of all industrial ventures. individual drivers are explorers . beverage companies. shrimp culturist. mechanics and manufacturer of firefighting equipment.
Industry background
Present range of using gas is more than three core
meter-cube. The demand and supply was about only 30 lack meter-cube at the time of liberation. Major quantum of the growth was during last 10 years and the market is growing with more speed now a day. Present supply of the gases are not enough to meet the increasing demand. There are only a dozen of oxygen factory where the multinational company BOC is the leader
them are located in Chittagong. There is a steady growth of demand in this industry , which is about 10 to 15 percent per year. the industry fragmented. The factors that might include the future growth in this industry are :
Infrastructure development within the country . Development of other industries like Ship Breakers , Rolling mills , Hospital etc .
Market Analysis
Growth in the real estate sector, human medical
service, livestock medical service, aquaculture has led to a very significant increase in the demand for industrial oxygen and other gases. There is a steady growth of demand at a rate of about 10 to 15 percent per year Major quantum of the growth was during last the 10 years and the market is growing even faster since the recent years.
Competitive Analysis
Some of our major competitors are:
BOC Bangladesh Limited Chittagong Oxygen Ltd Bengal Oxygen Ltd
for a very long time and they enjoy the benefits of brand recognition and customer loyalty. They are a huge threat for us because some of them operate in large scale and enjoy economies of scale. They could reduce prices to knock out any new company.
Medical hospitals, clinics, ship builders, breakers, scrap-cutter, job welders, re-rolling mills, fabrication shops of all industrial ventures, individual drivers are explorers,
beverage companies,
shrimp culturist, mechanics and manufacturer of firefighting equipment
Customer service: We are providing good quality product. We are providing necessary supports customers seek for. Our staffs are very customer-friendly. We have an option for corporate delivery. We carry out direct selling.
Advertising:
Promotion
Market Segment
Product Ship Breakers Rolling mills & scrap cutters Boat builders Mill factories Job welders Total Industrial Oxygen 2,78,20,000 m3 1,04,86,000 9,84,000 7,50,000 12,60,000 4,13,00,000 Medical Oxygen Hospitals Clinics Sub Total Total 5,50,000 2,15,000 7,65,000 4,20,65,000 Acetylene 13,57,700 7,56,000 3,00,000 1,96,840 1,04,860
13,57,700
1080000m3 gases (industrial oxygen 1008000m3, medical oxygen 72000m3 and 216000m3 acetylene) in a year. Our initial target is to acquire about 5% of the market shares. We are keeping our prices at the industry average level, which is 19 BDT for industrial oxygen, 40 BDT for medical oxygen and 180 BDT for acetylene gas.
Keys to Success
Sell products of the highest quality with excellent
customer service and support. Retain customer to generate repeat purchases and make referrals. Continue to expand daily sales by adding to the variety of oxygen we sell. Communicate with our customers through creative advertising.
Operations Plan
Capacity Planning Rated capacity of the project will be a) Industrial oxygen-100800meter-cube per year, b) Medical oxygen72000 meter cube per year and c) Acetylene216000meter cube per year. Capacity utilization of the project will gradually increase from years 75% to 80%, 85%90%, 95% and 100% during second, third, fourth, fifth and sixth year respectively.
Management Summary
Financial Plan
The total cost of our plan including everything would
Conclusion