Sub :

Marketing Management Topic: Comparison of Marketig mix of Balaji pvt.ltd. With Pepsico pvt.ltd.

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Kosiya Dhaval Patel Uravashi Prajapati Hinal Rabadiya Archna Savaj Monika Seladiya Heena

Agenda Of the project

Introduction

of Balaji pvt.ltd. 4ps of Balaji pvt.ltd. Recommendation for Balaji pvt.ltd. Introduction of Pepsico Company 4ps of Pepsico pvt.ltd. Suggestion for Pepsico pvt.ltd. Comparision of both company with marketing mix

MARKETING MIX

The marketing mix principles are controllable variables which have to be carefully managed and must meet the needs of the defined target group. All elements of the mix are linked and must support each other.

Product

Price

Place

Promotion

INTRODUCTION OF BALAJI PVT.LTD.

Balaji wafers is private limited company. It was established in 1981 Rajkot with help of the capital & resource. And then in the year 1981-1982 they started the balaji wafers limited. In the modern competitive area, BALAJI WAFERS Pvt. LTD has made very good progress. BALAJI WAFERS PVT LTD produces readymade food items. Nowadays people are fond of eating readymade food items and BALAJI name is very popular & well known in Saurashtra & Gujarat of the people choose Balaji items produces many types of food items like, potato wafers, banana wafers, mug dal, frari chewdo, ratlami sev,shing, chataka pataka, gathiya etc all this items 100% pure & vegetarian. The BALAJI WAFERS PVT.LTD is located at vajdi Kalawad Road, Tal, Lodhika, Dist, Rajkot 3. The main product of Balaji Wafer is potato wafer, which brand name is BALAJI.

PRODUCT
Product Decisions

Branding

Quality

Features

PRODUCT LIST
Potato wafer Banana wafer Farali chevdo Ratlami sev Sing bhujiya Mung Dal Chana dal Vatana Sing Thika Mitha mix

PRICE

Price of the Balaji product is low. Price is the only mix which generate a turnover for the organization. Price including its design cost, costs to produce, and its cost to distribute a product and to promote it. Balaji has high market share in Gujarat without advertisement that shows the strong pricing policy.

PLACE

It has a strong marketing network in Gujarat. Balaji wafers, a brand that commands a 70% market share in Gujarat, with another 10%, 15%, and 5% in the states of Rajasthan, Maharashtra and Madya Pradesh respectively.

PROMOTION
Advertisement

Public Relations
Sales Promotion Promotion Internet

Personal Selling

PROMOTION

Company should not give the advertisement to promote its product. Without advertisement the company is very popular in Gujarat and it shows the strong pricing policy.

SUGGESTION

Company should provide better service to the storekeeper for more sales Balaji wafers should produce health related food products because of future demand and people becoming more health conscious. Company should give replacement guarantee for sales increase. Market share of the product is not good so gives more advertisement.

INTRODUCTION OF PEPSICO
In 1965 Herman W. Lay of the Frito-Lay Company and Donald Kendall of Pepsi-Cola formed PepsiCo. In 1986 operations were combined under PepsiCo Worldwide Foods and PepsiCo Worldwide Beverages. PepsiCo is the second largest food & beverage business in the world. Within North America, PepsiCo is ranked (by net revenue) as the largest food and beverage business. PepsiCo brands are among the best known and most respected in the world and are available in about 190 countries.

PRODUCT
Its product is available in all over the world. The marketing authority has to take a number of decisions as to product additions, product modification, on the basis of marketing information.

PRICE

Expenses related to transportation, ingredients and labor continue to pressure the beverage industry toward price increases. PepsiCos drink pricing strategies may be heavily influenced by its working relationship with Wal-Mart whose low price themes put pressure on PepsiCo to hold down prices. The company strives to cut or maintain current prices by cutting overhead and re-engineering the manufacturing process. PepsiCo is expanding its use of inexpensive and recyclable plastic bottles; nevertheless the company has instituted some price increases in recent years, specifically in its overseas markets such as New Delhi and Dubai.

PLACE
PepsiCo is primarily a US based company with approximately 52% of its revenues located in the states. PepsiCo is in the midst of making a $1,000 million investment in china, and a $500 million investment in India. Both initiatives are part of its expansion into international markets and a lessening of its dependence on US sales. In addition the company plans on major capital initiatives in Brazil and Mexico. The company is also acquiring Russias leading juice company, Lebedyansky, and V Water located in the United Kingdom.

PROMOTION

It promote its product with the help of Advertisement through news paper, magazines, banners, TV channels, Internet etc.

PROMOTION PepsiCo instituted also called Pepsi stuff promotion whereby customers could accumulate Pepsi Points from buying various products these points could be used to by other products, most recently AmazonMP3. In 2008 PepsiCo employed Tiger Woods to promote a Gatorade brand called Gatorade Tiger. PepsiCo continues is promotional association with the NFL and the Super Bowl specifically marketing Pepsi and Doritos. In 2009 Pepsi launched its Pepsi Throwback campaigned offering a drink with the sugar content of its original product.

AREAS OF BUSINESS

The structure of PepsiCo's global operations has shifted multiple times in its history as a result of international expansion, and as of 2010 it is separated into four main divisions: PepsiCo Americas Foods, PepsiCo Americas Beverages, PepsiCo Europe, and PepsiCo Asia, Middle East and Africa. As of 2009, 71 percent of the companys net revenues came from North and South America, 16 percent from Europe and 13 percent from Asia, the Middle East and Africa. Approximately 285,000 people are employed by PepsiCo worldwide as of 2010.

COMPARISION BALAJI PVT.LTD.WITH PEPSICO PVT.LTD.

Balaji Pvt.Ltd.

Pepsico Pvt.Ltd.

Balaji started in 198182 in Gujarat.

Its product is available in Gujarat and some other states. Its price low than the other product of PepsiCo.

PepsiCo is formed in 1965 at America and it entered India in 1989. Its product is available in all over the world. Its price is higher than than the Balaji.

COMPARISION

Its product is available at any corner of the Gujarat. It not give any advertise to promote its product in other countries. Balaji has high market share in India especially in Gujarat. Its profit margin is high in the Gujarat and that shows strong pricing policy.

Its product is worldwide. It promotes its product with the help of advertisement in all over the world. PepsiCo has high market share in all over the world. Its profit margin is high than the Balaji because it is international Company