Group XII

Presenters& Section ' 'ri(an )nand I!er *+,-../ 0imisha Singh *+,-.1/ Da is 0.S *+,-.2/

Scenario
We are the MD of a music channel. With the rise of digital platforms to distribute music, our TRPs ha e been falling. Technolog! and the internet ha e enabled e er!one to create, mar"et and distribute music. #nder the circumstances, $hat do $e propose to do% We are to Present our plan to our board.

)ssumptions
3hannel 0ame& Groo e T4. Managing Directors& Da is 0.S, 0imisha Singh, 'ri(an )nand I!er. 'rief 3ompan! Profile& Groo e T4 a music channel, $as launched on +.th March 5-+5. It is a part of G 0et$or"s $hich has a pan India presence. The Groo e 0et$or"s consists of G Sports, G 0e$s, G Sho$s. Groo e T4 is a 567. music channel. Target audience of our channel is !outh. We are addressing the 'oard of Directors of G net$or"s. We are planning 6 meetings o er a period of + Month.

GR8849 M#SI3 T4

Program list
The follo$ing depicts the list of programs that $e broadcast&
Schedule Program Names Timings Description

)ll da!s )ll da!s )ll da!s )ll da!s

:ero 'rea" Morning Masti Music 'u?? Starflu@

. ; .&<< 1= ++&<< +5 = +5&<< + = +&<<

) random pla!list of music is pla!ed. >atest Trending 'oll!$ood songs. >atest 0e$s on music industr!. Arom a choice of < mo ie celebrities listeners can ote and the songs of the top oted celebrit! $ill be pla!ed. Top 5- songs from #S billboards. Golden Bindi hits from 1-Cs and 2-Cs. Interacting $ith students across college campuses and songs $ill be pla!ed on their reDuest.

)ll da!s )ll da!s )ll da!s

3hart busters 5 = ,&<< Alashbac" 6 = 6&<< 3ollege < = <&<< Ae er

Program list *3ontinued../

Schedule Program Names Timings Description

)ll da!s

#serpla!

E = .&<<

Songs $ill be pla!ed on ie$er reDuests collected through a pool of SMS, 9mail and Groo e T4Cs A' page. 3aller reDuests are made to 4F. Songs $ill be pla!ed. Songs $ill be pla!ed along $ith l!rics. Shophome+2 telemar"eting ad ertisements. Repla! of sho$s 3elebrities are inter ie$ed and their fa orite songs are pla!ed. Gui? contest on music.

Wee"da! Groo e Train 1 = 2&<< s Wee"da! Sing along s +- = ++&<<

Wee"da! Telemar"etin +5 = +&<< s g )ll da!s Repla! of sho$s 5 = E&<< 1 = 2&<<

Wee"end Star chat s

Wee"end Music Aiesta +- = s ++&<<

TRP Ratings of Programs.

Program List 1 TRPs
+.5 +.6

-.E

1.6
+.1

uste 3hart ' rs

-.< + +.<

2.1 2.4 2.3

5 5.<
5.<

2.6
,

Fan;Ful! +,

Fun;Dec +5

TRP Ratings of Programs.

Program List 2 TRPs
ac Alashb "
6.E 5.<

5.+ 5.+ 6.,

ie Music A

3." ,.2 1.6 1.!

+ +.< 5 5.<

2.
,

s ta
-.<

0.

,.<

6.<

<

Fan;Ful +,

Fun;Dec +5

Bo$ are dip in TRPs effecting 8ur 3hannel%

The decline in TRPs of three of our programs denoted a fall in our ie$ers. The rating agenc! I0T)M *Indian Tele ision )udience Measurement/ released the data on Fan;Ful! 5-+, to the )d ertisers $hich has affected our channel ad ersel!. The ad rates are bought b! the ad ertisers on basis of TRPs $hich indicates the percentage of ie$ers $atching the program. Due to the fall in TRPs our )d rates ha e fallen b! 5-H $hich $ill a our affect our re enue. We are a + !ear old channel and during the last financial !ear $e generated a re enue of 5- crores.
Time Slot #d Rates prior to $all in #d Rates #$ter $all in TRPs TRPs

+- Seconds

+ >a"h to +.5 >a"h Rs 1---- to Rs 2E---

What $ent $rong%

With the ad ent of arious music and music ideo streaming sites our TRPs ha e depreciated substantiall!. The biggest ad antage of these sites o er our channel is that listeners ha e 567. access to music. 4arious music distributing companies li"e T;series, Son! music etc. ha e their o$n Ioutube channel, through $hich the! are promoting their ne$ songs. These music streaming sites ha e their o$n mobile app on arious mobile platforms li"e android I8S etc. $hich gi es eas! accessibilit! to music

4arious online channels

The arious online channels that toda!Cs !outh prefer to isit to stream music and music ideos can be categori?ed as & Music 4ideo streaming sites& +. Ioutube& Ioutube is the most isited ideo streaming $ebsite in the $orld, producing billions of hits. Ta"ing ad antage of this, arious music distributing companies ha e setup their o$n channels on Ioutube to promote their music. 5. In.com& ItCs an online enture from Web+1, a 0et$or" +1 group compan! and one of IndiaCs online net$or"s based in Mumbai. It streams Boll!$ood and 'oll!$ood music and music ideo songs and it also has the feature to stream li e T4. 0et$or" +1 has a music channel called MT4 $ho is our direct competitor.

4arious online channels*3ontinued../

Music streaming sites& +. Gaana.com& ItCs a commercial music streaming ser ice pro iding free and licensed music. Aeatures music from 5+ languages, including 9nglish, Bindi etc. #sers 3an create multiple pla!lists, as $ell as ma"e pla!lists public. The! ha e also launched a Jarao"e feature called Sing along to gamif! user e@perience. 5. Saa n.com& The compan! pro ides free streaming of music and holds licenses to content from T;series and other Indian music labels. It has deep integration $ith Aaceboo".

So $hat can be done%

#nder the present scenario, of digitali?ation it is important to gi e a complete music e@perience to our ie$ers. We cannot (ust restrict oursel es to impro e the Dualit! of our sho$s, $e ha e to connect $ith our ie$ers through arious social media and ideo streaming sites. 3onsidering the arious problems that has led to the decline of our TRPs. We ha e come up $ith solutions $hich are categori?ed in t$o parts& +. Introducing 0e$ T4 sho$s and in ol ing our ie$ers. 5. Social media interacti it! and ideo streaming.

%ntroducing Ne& T' sho&s and in(ol(ing our (ie&ers.

In order to increase the TRP of our channel $e are planning to launch the follo$ing T4 sho$s& Sing = off T4 sho$& +. It is an inno ati e music realit! sho$. 5. The sho$ $ill consist of a duel bet$een t$o singers. The $inner $ill recei e a cash pri?e of + la"h rupees . ,. The Music Aiesta 3ontest sho$ $ill be replaced b! this and $ill continue to be broadcasted on $ee"ends.

%ntroducing Ne& T' sho&s and in(ol(ing our (ie&ers. )*ontinued..+

3haar sau bees *65-/ T4 sho$& +. ) hidden camera sho$. 5. During each episode pran"s $ill be pla!ed on famous celebrities. ,. We are planning to rope in a famous celebrit! to host the sho$. 6. 9ach $ee" the host along $ith his cre$ of pran"sters $ill pla! (o"es on celebrities. <. The Star 3hat sho$ $ill be replaced b! this and $ill continue to be broadcasted on $ee"ends.

%ntroducing Ne& T' sho&s and in(ol(ing our (ie&ers. )*ontinued..+

Spar" T4 sho$& In order to support the upcoming music bands in our countr! $e are planning to launch this sho$. It $ill feature arious music bands across India pla!ing different genres of music. This sho$ $ill go along $ith our current sho$ KStarflu@L on alternate da!s. Scroll feature& )ccording to TRP report, Morning MastiCs TRP has been falling significantl!. In order to impro e the TRP of Morning Masti $e ha e planned to introduce a scroll feature at the bottom of the T4 screen $hich $ill contain messages from ie$ers to their >o ed ones, or (ust random thoughts about the ideo music or sarcastic comments on the current happenings in our countr!.

Social Media Integration

Social ,edia %ntegration methods

Website& $$$.groo e.t

Aeatures 3elebs inter ie$s7blogs7photos7ne$s Dedicated sections for Mo ies, Sho$s, )$ards, )rtists #ploaded $ith full episodes of GR8849 T4 sho$s, GR8849 T4 a$ards, mo ie trailers. >atest #pdates on popular sho$s7celebs7albums7e ents Pages such as GR8849 4oices encourages consumers to oice their opinions. 9@tensi e use of photos on sho$s7celebs to attract consumers >aunchpad for ne$ faces7singers 9ngaging consumers $ith their comments and li"es Posts of sho$s and e ents made iral, thus reaching to large number of consumers

Aaceboo" Page

Social ,edia T$itter

%ntegration methods Guic" #pdates on ne$ and hugel! popular T4 sho$s >atest gossip from the pop music $orld *celebs, albums/ Integrates popular $orld happenings to entice responses from follo$ers 9ngaging consumers $ith their t$eets and feedbac"s

IouTube

8n our IouTube channel, pre ious episodes our T4 sho$ KSing ; 8ffL $ill be uploaded and nearing the end of our sho$ ie$ers are pro ided $ith a contest. In order to participate in the contest ie$ers ha e to $atch the ne@t episode on our T4 channel. This $ill increase our 3hannel ie$ership.

Mobile )pplication
Groo e T4Cs mobile application ) dedicated )pplication for different mobile platforms to stream >i e T4 sho$s from Groo e T4.