RETHINKING IN THE HARD TIME

THE CASE STUDY OF CAO THANG EYE HOSPITAL BAO Tran Q. Business Development Director

FACTS & FIGURES

Incorporated in 2001 Ambulatory care The first private eye hospital The first JCI-accredited hospital Doctors: 18 Outpatients: 72,000 Surgery: 5,000 Membership: Asean Association of Eye Hospitals (AAEH) World Association of Eye Hospitals (WAEH)

Hard TIME
We are observing
Economic downturn Social healthcare cover reduction Low consumer confidence

Rethinking
tosustain

Be different
in term of ...

PATIENT (Medical Tourism) POSITION (International level)

Medical Tourist GRAHAM DONAGHY

A Melburnian, 57 yrs A Queens Counsel Traveled 4000 miles for a presbyopia (age-related farsightedness) surgery

non-residential vietnamese

Cassie Vo
A Vietnamese American, 32 yrs
An endocrinologist of Cedar Sinai Medical Center

Laser vision correction in her last homeland visit

expatriate

Jo, Dan & Clive

Teachers from RMIT Vietnam Campus Refractive surgery

EYE CARE market opportunity

it is estimated that annually there are....

OUR Target

of the market opportunity

advantages Specialty Nature

Outpatient basis Quick intervention

Patient Side
Demand of a healthy vision

Cost affordability
Standardized procedures Flexible schedule No Medical Facilitator required Ezi access travel

Accreditatio n

JC I

Same Day

Surgery

Excellent Patient

Manage ment

core values

A sample of patient schedule

Day 1: Arrive in Ho Chi Minh City Day 2: Initial Eye examination

Day 3: Refractive/ Cataract Surgery

Day 4: One-day checkup Day 5 -7: Free and easy Day 8: One-week post surgery checkup

Positioning
4DestinationforLASIK Recommended by TripAdvisor

India: New Vision Laser Center

Vietnam: CTHospital

Singapore: SNEC, LSC, TTSH

Thailand: TRSC

website The leading eye hospital

website in Vietnam, addressing 85% eye care inquiries The third most-visited hospital website in Vietnam 8000 visitors a day

World Health Tourism Congress 2011

74%

80 -150 visitors at anytime

From 70 countries and territories

patients evaluation
based on our online survey of 100 medical tourists

65 in 100
patients who have not visited Vietnam before

34% female

Fourth fifths
clients who found us from the Internet

6 days
is their average stay length in HCMC for the procedure

71 of 100
cases are refractive correction

Three in Five
have a Vietnamese root

Principle
source of profit

overseas clients

80/20
local clients
brand contribution

Targeted values
a Vietnamese hospital, pursuing international standards

a high-volume eye surgical center

affordable service

THANK FOR YOUR ATTENTION Mr Bao Tran

MBA (Melbourne Business School)

tqbao@cthospital.vn