WELCOME

to the Marketing Plan Presentation of

Presented By
The Marketing Tycoons

Aminur Rashid Khan Tarif Nabi Huda Devashish Banarjee Alimul Kaysar

ID-41324045 ID- 41324071 ID-41324057 ID-41324017

About Healthy Veggie

Healthy Veggies is a virtual Vegetable store enabling customers to access ad buy products online from a variety of retailers without having to physically visit every store. We provide full support to all of our clients starting from Picture collage of our clients desired vegetables Stock inventory Customer service Payment Gateway Rapid Delivery.

Core competencies for Healthy Veggie

Quality centric and guarantee of toxic-free goods Stock abundance in all seasons Price Optimization First of its kind On delivery payment

Our Brand Promise: Healthy and Fresh nourishments to your reach

Mission Statement:
To offer superior quality organic vegetables to our customers convenience and retain their satisfaction.

 Our

promise to offer utmost fresh vegetable without any toxin chemical

We

are the only vegetable retailer who make shopping more convenient for our customers through home delivery service and cash payment on delivery

Strengths
Application of technology : Formaldehyde Meter, Cold Storage freezer etc. Highly defined visual interfaces with convenient navigation system website We are the first online vegetable shop in country who delivers the goods to customers doorsteps

Weaknesses
Limited resources Gap in experience Hard time in gaining customer loyalty who are accustomed in traditional retail shopping Hard time in finding good suppliers

SWOT Analysis

Opportunities
New potential market segments outside Dhaka city Business structure can be upgraded through applications of technology and innovations. For Example: new software Opportunities for product line extension. For example: Fruit section. Opportunities in online marketing via cell phones and tablets.

Threats
Entry of new competitors New competitors with new technology or other competitive advantage Economic recession, Price inflation/deflation Political unrest, strikes and vandalism of property

Short term Objectives

Cover major areas of Dhaka

Long term objectives

Cancel all intermediaries

Other Objectives
Marketing

Communications Objectives

Promotional Objectives

TV Radio Billboards

Other Objectives (Contd.)

Pricing Objectives

Survival Maximize long-run profit

Maximize short-run profit

Increase sales volume (quantity) Increase monetary sale

Obtain or maintain the loyalty and enthusiasm of distributors and other sales personnel
Enhance the image of the firm, brand, or product

Consumer marketing research Qualitative marketing research

 Catering to

the needs of the middle class

Easy

to receive to pay extra

Willing

Hygiene

Target Audience
Steps taken

Segment your audience Demographically distribute audience Dividing target market by behavior

Demographic Segmentation

Behavioral Segmentation

Geographic Segmentation

Target Customer:
Our most lucrative customers are the working class residents aging from 21 to 55 living in Dhaka city who are involved in buying most of the household supplies based on quality and hygienic always seeking convenient way of shopping.

Psychographic Segmentation

i.

Product Price Place

ii.

iii.

iv.

Promotion

715

We will provide maximum types of vegetables from home and abroad All types of seasonal vegetables customers can get from us We will provide all products below the market price Products and prices are given in our cataloged

As its online shop, so our place is virtual Place largely in online ( website, social network) Our service only available in Dhaka

But within six months we will reach Chittagong, Sylhet, Khulna

We have only one distribution channel

(Company <------ ------ Consumer)

Promotion
Promotional activities are

Advertising & Publicity Personal Selling Sales Promotion

Major Assumption
I. II.

Sales growth rate 20% per year and Cost of goods sold will increase by 10% per year.

III.
IV. V.

Office & storage rooms will be rented.

Salary & wages will increase at a rate of 10% per year. All general & administration expenses have an individual growth rate for taking inflation into consideration. Initially 50 vegetable items will be sold through this shop which will increase by 20% every year. Financial projection for 3 years has been shown here. Gross Profit Margin has been considered at 10% over the years. Break Even sales at total amount of Tk 15,645,557.

VI.

VII. VIII. IX.

Project Cost & Means of Finance

Particulars Furniture & Fixtures Computer & related 60,000 equipment Legal Expenses & startup cost Initial Advertisement Total Fixed Cost 15,000 30,000 135,000 Amount in BDT 30,000

Working Capital
Total Project Cost Particulars Equity Debt Amount 135,000 75,000

75,000
210,000 Percentage 64% 36%

Total

210,000

100%

Projected Income Statement

Particulars Sales Cost of Goods Sold Net Operating Profit Service Charge Gross Profit General & Administrative Expenses Salary Office Rent Vehicle Rent Fuel Cost Internet & Utility Depreciation Advertisement & Selling Expenses Bank Interest @17% Miscellaneous Expense Total General & Administrative Expenses Net Profit/(Loss) 408,000 144,000 600,000 180,000 60,000 18,000 72,000 12,750 60,000 1,554,750 155,250 448,800 151,200 630,000 189,000 63,000 18,000 86,400 12,750 63,000 1,662,150 344,850 493,680 158,760 661,500 198,450 66,150 18,000 103,680 12,750 66,150 1,779,120 579,780 Year 1 4,950,000 4,500,000 450,000 1,260,000 1,710,000 Year 2 5,445,000 4,950,000 495,000 1,512,000 2,007,000 Year 3 5,989,500 5,445,000 544,500 1,814,400 2,358,900

The marketing implementation plan

Success of the above marketing plan depends on the following key factors:

Successful advertisement Competitive pricing Quality of service Hassle free process Secured Payment

Two dedicated teams: one for purchasing and the other for delivery

The Break-Even