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Using social media

for scientific communication

Workshop at the University of Derby 24th February 2014
By Tristram Hooley (Reader in Career Development)

Overview

The big picture Survey Twitter Why communicate science? Why communicate science (the petty self-interested remix) How to use social media to communicate science What skills will you be using? Task

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Disclaimers

We have already asked you to fill in a survey. We may use the data that you give us to write an article about undergraduate use of social media. If you are uncomfortable with that let us know and we wont use your data.
During the session Im also going to be asking you to do some things in public (on the internet). If you are not comfortable with them dont do them and talk to Ian afterwards about your concerns.

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Survey

Fill in our survey

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Survey (n=55)
How many people use the following technologies
Socially For their studies

Facebook Twitter Linkedin Blogs

45 18 0 15

9 1 15 8
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How have you used new technologies to communicate scientific ideas?

I use my iPad to teach my Grandma about biology, physics, etc. Using powerpoint presentations to give presentations But also Facebook group for Biology/Zoology where we communicate academic ideas and help to one another. Smart phone for recording good science communication video I have written blogs and edited videos for the purpose of scientific communication, but these have been around for years.
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Who am I?

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Who are you online?

Search yourself
How do you come across? How do you want to come across?

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www.derby.ac.uk/icegs

Twitter

Logon/get an account Search and follow. One professional organisation e.g. The Society of Biology One journal e.g. Nature One science news outlet e.g. BBC News Nature. A scientist relevant to your Independent Study Who follows these organisations/individuals. Are any of them worth following?

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Some other people to follow

@DerbyUniBFS (Dept. News) @DocWithTheSocs (Dr. Ian Turner) @Doc_R_ (Dr. Louise Robinson) @doc_ramsey (Dr. Andrew Ramsey) @pigironjoe (Dr. Tristram Hooley)

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Twitter II

Tweet.
Introduce yourself. Say something interesting! Send a tweet about your IS discipline.

Retweet. Find an interesting tweet by one of the above scientist and retweet it. #hashtags. What hashtags are people using? Use #derbyscicom Follow other members of the group @replies. Send a message to an individual in the group. Contact someone you dont know (a scientist).

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Twitter networks

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What works

Twitter and most social media reward

Activity Awareness of audience Reciprocity Good/useful information Gossip Interaction

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Why communicate science?

Tweet your answer using #derbyscicom

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Why communicate science (the petty self-interested remix)

Is the online you the face you want to present to the world?

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Who would you rather be?

http://www.youtube.com/watch?v=NnwLepUfSFs

http://www.youtube.com/watch?v=DCXlkIojzGc

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How

It isnt difficult Lots of technologies offer you opportunities Twitter Facebook Blogs Youtube etc

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http://www.beatricebiologist.com/

http://blogs.scientificamerican.com/tetrapod-zoology/

http://www.microbiologybytes.com/blog/posts/

Basic rules

Keep it up Dont give up Be interesting Think (a bit) about audience Tell people about what you are doing Dont do anything too stupid

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Changing

Curating

Collecting

Creating

The 7 Cs of digital career literacy

Critiquing

Communicating

Connecting

Discuss

What content could make people in your professional network think more positively about you? What kind of content might be dangerous? What is the minimum?

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Exercise

Find and connect with at least 20 relevant scientist and professional organisations related to your IS discipline. Post at least 10 tweets about your IS, some of these should be questions to specfic @users. Use the #derbyscicom identify your tweet.

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Bibliography
Cann, A., Dimitriou, K. & Hooley, T. (2011). Social Media: A Guide for Researchers. London: Research Information Network. Hooley, T. (2012). How the internet changed career: framing the relationship between career development and online technologies. Journal of the National Institute for Career Education and Counselling (NICEC). 29: 3-12. Longridge, D., Hooley, T. & Staunton, T. (2013). Building online employability: A guide for academics. Derby: International Centre for Guidance Studies, University of Derby. Madge, C., Meek, J., Wellens, J.& Hooley, T. (2009). Facebook, social integration and informal learning at University: 'It is more for socialising and talking to friends about work than for actually doing work'. Learning, Media and Technology. 34(2), pp. 141-155.

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Tristram Hooley
Reader in Career Development International Centre for Guidance Studies University of Derby http://www.derby.ac.uk/icegs t.hooley@derby.ac.uk @pigironjoe
Blog at http://adventuresincareerdevelopment.wordpress.com

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