Escolar Documentos
Profissional Documentos
Cultura Documentos
Wheel
sunlight Fair & lovely
Skin care
Hair care
Hindustan unilever ltd Oral care
Pepsodent closeup
Deodorants
Axe rexona
Color cosmetics
lakme
ayurvedic
ayush
2.2%
7.3%
Lux was launched in UK in 1899 as a Laundry soap to wash delicate(silk) clothes in home. In India, Lux launched in 1929 & it has proved to be a powerful brand in beauty soap segment. From the starting, it has been claimed as The Beauty Soap Of Film Stars.
In 2006, Lux was awarded as Awaz consumer Award 2005 as the most preferred toilet soap.
Dove was launched in 1955 in US. It has been available in India from 1995.
It has proved to have of moisturising cream that maintains the skin be smooth & soft.
In 2004, HULs campaign of Real Beauty by Ogilvy inspired women to have the confidence to be comfortable with themselves & in 2006 it got the Grand Effie Award.
Competitors brands
Santoor, Chandrika
Lifebuoy
Dettol
Competitors brands
Santoor, Savlon Camay Margo Cinthol
HUL
NIRMA GCPL
8%
5%
Clinic Plus Health shampoo was launched in India in the year 1987. It is India's largest selling shampoo, offering the five most important hair health benefits: strengthens weak hair, prevents hair breakage, softens rough dry hair, shine for thick and healthy hair, and contains antidandruff ingredient. The franchise also includes Clinic All Clear Total, first introduced in 1996. It is a dual shampoo it not only fights the last dandruff flake, but also adds back lost nutrients to make hair healthy and beautiful. Clinic All Clear Total is a dandruff solution for everyday use.
Sunsilk was launched in1964, is the largest beauty shampoo brand in the country. Positioned as the 'Hair Expert', Sunsilk has identified different hair needs and offers the consumer a shampoo that gives her the desired results. The benefits are more compelling and relevant since the variants are harmonised in terms of the product mix - fragrance, colour and ingredients are all well linked to cue the overall synergy. The range comes in premium packaging and design. The accent is on "It knows you, and hence knows exactly what your hair needs".
DOVE SHAMPO
Became Indias Largest Premium Shampoo Brand within the launch of 1 year. HUL is upgrading Dove time to time to meet customer needs e.g. Dove Daily, Dove Dry Therapy, Dove Breakage Therapy & so on
Sunsilk
Clinic Plus Dove
Pantene
Head & Shoulders LOreal, Garnier
Pepsodent, launched in 1993, was the first toothpaste with a unique anti-bacterial agent to address the consumer need of checking germs even hours after brushing. Pepsodent packs included a Germ Indicator in February-May 2002, which allowed consumers to see the efficacy in fighting germs. As a follow-up, in October 2002. The relaunch campaign in October 2003 widened the context to "sweet and sticky" food and leveraged the truth that children do not rinse their mouths every time they eat, demonstrating that this makes their teeth vulnerable to germ attack. Pepsodent's most recent campaign aims at educating consumers on the need for germ protection through the night. Pepsodent also includes a range of toothbrushes.
Closeup is the original youth brand of India. The first brand targeting youth in the oral care market, with an edgy and youthful image which stays relevant till date. Ever since its launch in 1975 Closeup was the first gel toothpaste to be launched in India and has led the gel toothpaste segment ever since. Closeup became the first Gel toothpaste with Fluoride in the Indian Market! The brand umbrella also includes Closeup Lemon Mint, gel toothpaste with the whitening benefits of lemon. The latest entry in the Closeup stable is Closeup Milk Calcium revolutionary new toothpaste with the goodness of milk calcium
Pepsodent Close Up
COMPETITORS
SURF EXCEL: ARIEL WHEEL: NIRMA
RIN: TIDE
SWOT Analysis
Strengths:
Strong brand portfolio, price quantity & variety. Innovative Aspects. Presence of Established distribution networks in both urban and rural areas. Solid Base of the company. Corporate Social Responsibility(CSR)
Weaknesses:
"Me-too" products which illegally mimic the labels and brands of the established brands. Strong Competitors & availability of substitute products. Low exports levels. High price of some products.
High Advertising Costs.
SWOT Analysis
Opportunities:
Large domestic market over a billion populations . Untapped rural market. Changing Lifestyles & Rising income levels, i.e. increasing per capita income of consumers. Export potential and tax & duty benefits for setting exports units.
Threats:
Tax and regulatory structure. Mimic of brands Removal of import restrictions resulting in replacing of domestic brands. Temporary Slowdown in Economy can have an impact on FMCG Industry.
Integrate Economic, Environment & Social objectives with Business agenda. Project Shakti, partnership with Self help groups of Rural women & covers 5000 villages in 52 districts in different states.