A short note to guide the reader of the present report

In the month of February, in addition to the ordinary day-

by-day promotional activities, our marketing has put special :

I.

(Every month a specific geographic US area will be chosen for intense specialized promotion in addition to the general one)

What you will find in the present document

A comprehensive listing of the activities put in place
A documentation of those activities by means of

attached/linked files. Those files are of the following type: Printed files (emails referring to the several activities) II. Audio files III. Video files IV. Pictures
I.

Restocking of promotional materials

Part of the promotion requires a substantial amount of advertising literature and giveaways In the month of February we have printed 2800 new brochures (Italian and English) New gadget to be added to old ones (RAI pens with highlighter and RAI rulers with incorporated magnifying lens)

Documentation about production (and use) of promotional materials

Brochure in English

Brochure in Italian

Documentation for production and use of promotional Documentation for the previous page materials (cont.)
Link: http://www.scribd.com/doc/209194000/Broch-Document-1 http://www.scribd.com/doc/209197874/Invoice-11388-2

Giveaways and brochure distribution (FL event)

People posing with the RAI gadget they have received

A summary description

We have initiated a project in FL in cooperation with the

Italian Community Network

4751 Bayview Dr. Ft. Lauderdale, Fl. 33308 (954) 491-8000 The Tour covers several cities in FL. At each locations a RAI banner is exposed. Promotional materials are distributed and a live presentation of RAI package is made at Italian American gatherings.

One special segment of the FL tour

Ft Lauderdale activity documentation

1. Direct presentation of the channel in presence of the General Consul of FL and community leaders and disclosure a project to expand the RAI platform in FL: Our Presentation was highlighted in FL Community Papers. To view an example, please, click on the Adobe icon to open and view the article:

Picture of our attendance can be shown in the next slides

A Community leader- who later in the evening received an award- checks one of our promotional flyers in the lobby of the building hosting the convention. The bulk of the materials distributed was placed in the main Hall where the gala convention took place. (See Pics in slide #6)

A second RAI banner placed at the entrance of the building hosting the convention.

The place shown in the right picture is a Ft Lauderdale coffee bar frequented almost 100% by Italians. We are checking that the RAI brochures sent had been placed in the right places.

100s of other brochures were also sent in various areas other than FL and distributed through Italian clubs we regularly cooperate

Our speech delivered in presence of the General Consul and a multitude of community leaders was received with some favor. We illustrated the characteristics and contents of the RAI package; but, more importantly, we delivered the details of a proposal aimed at expanding the RAI package in soe specified residential area of the FL state.
The proposal, was later sent to the General Consul on his own request. We expect that our proposal, because of the connections established with the institutional component and the network of community organizations, will bring positive sizeable results by the end of the year. To see the follow up to the promotion and the mentioned proposal, please check the pdf file below containing the letter to the General Consul Barattolo
Please click on the Adobe logo to open the file

More FL pictures

Sanremo Promotion
Radio Ads ON

ICN radio

Ciao Italia

Together covering the Tri-State and Part of PA My Interview about RAI (see following radio files) was also rebroadcast in FL

ICN file. Please, click on the icon:

Files from the Ciao Italia radio, which reportedly has the largest national diffusion among Italian radio outlets. The first of the following files contains one long interview of ours, explaining in detail the RAI platform

Please, click on the icons to see ads at different dates

Addendum: Beyond February

We have already initiated a couple of the activities planned for March
which require our attention at this time. The first one is the placement of ads in the Chicago Italian chamber of commerce. The ads planned for at least six months - are a small part of a comprehensive cooperation agreement designed to deepen and extend our promotional impact in the state of IL. The second is the placement of the RAI logos in the web site advertising the March concert of Maestro Ennio Morricone in NY.
. The links are on our youtube accounts. We are using
youtube for direct advertising and for them to be viewed in all of our internet Italian American sponsored sites. In addition to the two links shown in the next slides, others are planned which will show video files in the process of being manufactured.

Documentation about links sponsoring the RAI channels

Click on the Adobe logo to see the ad on the Chicago Chamber bulletin

(same text of the newly produced brochure).

The ad has just been sent to us and will be posted by the chamber in a few days.

File sent from the following address:

Italian American Chamber of Commerce 500 North Michigan Avenue, Suite 506 Chicago, IL 60611 Tel: +1 312-553-9137 ext. 10

sgraziotti@iacc-chicago.com

www.iacc-chicago.com

Link to the Ennio Morricone concert web site

Click on the link below to open the site and see the RAI logos with the links of RAI promo-videos inserted via our youtube account:

http://enniomorricone-usa2014.com/index.php?p=Massimo_Gallotta&ms=m4&l= en& NB: The site is currently visited by 16000 viewers.

The ad with the links is only part of our sponsorship which includes promotion at the concerts site.