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Business Intelligence

Brian Biglin
SQL Server Product Manager - BI

Topics

Microsoft BI Vision & Strategy 64-bit BI Yukon BI

What Customers Want

Provide analysis on demand Make BI easier

Reduce information latency

Personalize delivery Deliver comprehensive, cost effective solution

Microsofts BI Vision

Integrated platform and applications Secure and personalized, collaborative Cost effective and comprehensive

Key Microsoft BI Directions


BI for the Entire Enterprise
BI for the Extended Enterprise

Traditional BI

BI for Small and medium businesses

BI for the Entire Enterprise

Analysts

Execs Middle Managers

Operations

BI For The Entire Enterprise


Strategic Tactical Operational

Strategic Value

Analysis Data Access Collaboration


24x7 BI Form Factors Big ETL

Timeliness Ease of Use High-Level View

Number of decisions

BI Strategy
Extend BI Platform

Office - BI Client

Reporting Connectivity Scalability

Tighter Integration between client and server Collaboration via SharePoint

Deliver Ent. BI Apps


Best BI Economics

Full solutions Business Focused High attach to LOB

Lower complexity and cost Easier to dev/deploy Larger set of users

BI Market Segments (Gartner)


BI Apps & BI Applications MBS
Query and Office Reporting

Functionality

BI Tools

Office and SharePoint


Data Warehouse

BI Platforms / EBISSQL / Data Mining Server

Infrastructure

ODS

Source : Gartner Research, November 2002

Microsoft BI Product Stack


Biz # and MBS BI Applications Excel OWC Map Point Data Analyzer SharePoint Portal Server Windows Client

Dev Tools Visual Studio .Net

Reporting Services

Management Tools

Analysis Services
OLAP & Data Mining

Data Transformation Services SQL Server


Relational Engine

Windows Server

Microsoft BI Architecture
OLTP
Client Portal

Analytical Applications (Green, Biz#, CS 3rd party)

Office/SharePoint

ERP

CRM Data Transformation (ETL)

DW, ODS

Query and Reporting Analytical Components


Devices

LOB

Data Analysis (OLAP, DM)

Analytic Platform .NET Framework (IIS, ASP, Net, CLR) and SQL Server (Relational, Multidimensional, XML)
BI Development and Management Tools SQL Server Management Tools

Microsoft BI Roadmap
Phase I 1997-2002

Phase II 2003-2004

Phase III 2005-2008

BI Platform
SQL Server 7.0 2000 SQL Server Rosetta Yukon SQL Server Acadia

BI Client
Office 2000/XP Share Point 1.0 Office 11 SPS 2.0 Office 12 SPS 3.0

BI Applications
SSABI Bal. Score Card

MBS Green Biz #

What does 64-bit do for BI?

Ability to build large Data Warehouses


Able to manage complex queries with large working set data > 3GB More memory to handle complex, multiple step query plans More memory for concurrently open database objects (users, locks, cursors, etc.)

Ability to build VERY large dimensional systems

Multi million dimensions on a single server Fundamentally changes the speed of analysis that can be done on our platforms

Faster Cube processing and querying


More memory for all aggregated data Minimize the use of temp files to dramatically reduce processing time More data in cache results in faster query results

SQL Server Business Intelligence

Reporting Services Development Tools Management Tools Analysis Services


OLAP & Data Mining

Data Transformation Services SQL Server


Relational Engine

Relational Engine DW

Partitioning

Scalability and concurrency Data management RANGE and HASH

Online index operations Snapshot isolation level Insert and load improvements T-SQL enhancements
Making it easy to build and manage an Enterprise Data Warehouse

Data Transformation Services


Major investment New ETL pipeline


Complex data routing Scale and performance Rich transformations Integrations with Analysis Services

DW and BI Savvy

Enhanced designer and control flow Delivering Enterprise ETL on commodity hardware

Analysis Services

Unified Dimensional Model


Integrating relational and OLAP views Bringing the best of MOLAP to ROLAP KPIs, MDX scripts, translations, currency Native XML/A

Pro-active caching

Advanced Business Intelligence

Web services

Bridging relational and OLAP

Data Mining

Significant investment Important, new algorithms

Association rules, time series, regression trees, sequence clustering, neural nets, Nave Bayes

Embedded, integrated, complete

Reaching critical mass

BI Development Workbench

A complete, integrated environment

DTS, Relational, OLAP, Data Mining, Reports, KPIs, code, web pages,

DW/BI Savvy, SSABI Supports the entire life cycle

Prototyping, development, test, deployment, modification Teams, source control, versioning, etc.

Supports enterprise development

Lowering the second step and changing the economics of BI

Reporting Services
Reporting Services is an open and extensible platform supporting the authoring, management and delivery of rich, interactive reports to the entire enterprise.

Authoring

Management

Delivery

Web services

User Profiles
SQL Server Analysis Services Analysts
5-10% of users

Information Explorers SQL Server Reporting Services Information Consumers

15-25% of users

65-80% of users

Scenarios

Enterprise Reporting

In-house Sales, Finance, HR, Payroll Report processing included in applications Partner reporting via extranets, Internet Report collaboration, LOB integration

Embedded Reporting

B2B Reporting

Portal-hosted Reporting

Reporting Services Architecture


Browser Office Custom App
Report Control Report Processing Rendering Data Proc.

Web UI
Data Sources (SQL, OLE DB, XML/A, ODBC, Oracle, Custom)

XML Web Service Interface Report Server


Report Processing Data Processing Rendering Security Scheduling and Delivery

Security Services (NT, Passport, Custom)

Output Formats (HTML, Excel, PDF, Custom)

SQL Server Catalog

Delivery Targets (E-mail, SharePoint, Custom)

2003 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.

Appendix

Market Share Update


Microsoft moves into clear lead Oracle drops out of the top five MicroStrategy, Oracle and SAP all lose market share SAP AG and MIS AG added to the market shares league table CA dropped

http://www.olapreport.com/Market.htm

Reporting Services
- Top Level Messaging Extends the BI Platform

Microsoft plans to extend its SQL Server business intelligence (BI) platform to include enterprise reporting capabilities, which will round out the components needed for an end-to-end business intelligence solution.

Helps Partners and Developers Succeed

Microsoft is developing technology that will provide a platform for partners and developers to quickly develop, manage, and deploy reporting service solutions that allow employees to receive the information they need for better decision making.

Comprehensive, Value-Added BI Platform

SQL Server will provide the single-most comprehensive BI platform on the market with integrated analytics, data mining, data warehousing and reporting functionality - helping enterprises realize the value of better decision making while lowering the total cost of ownership.

Reporting Services
- Partner Messaging

Partner Adoption is Key to Success

Microsoft believes that a key to the success of any technology platform is partner adoption. We proved with Analysis Services that we could create a BI server platform that partners could leverage to successfully build analytical tools and applications for a broader market.

Partners Broaden Offerings without Building the Platform

Reporting Services provides a robust platform that partners can use to broaden their offerings with additional reporting functionality or extend their existing applications without having to invest in building the server infrastructure.

Partner Applications add value to the Platform

Partners will continue to add value to customers by building on top of Microsoft Reporting Services platform to deliver end user report design tools, ad hoc query and analytical tools, vertical and horizontal applications, broader data connectivity, and extended report delivery channels.

Open, industry Standard Reporting Helps Customers

Microsoft is also leading a group of partners to create a new, open industry standard that will enable 3rd parties to provide end user report design for our platform. If widely adopted, this standard will allow customers to choose best of breed tools and applications rather than being locked into any one particular vendor.

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